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Survey shows gender, age gaps in being 'tire smart'
Tire Business
Men tend to be more "tire smart" than women and older drivers know basic tire care better than younger drivers, according to the findings of a new survey carried out on behalf of the Rubber Manufacturers Association to coincide with "National Tire Safety Week," June 2-8. The RMA, which represents tire manufacturers in the U.S., said the survey shows that just 1 in 6 U.S. drivers is considered tire smart when it comes to checking tire pressures.
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OSHA steps up temp safety efforts
Human Resource Executive Online
When the Occupational Safety and Health Administration announced its initiative to focus more on the safety and health of temporary workers, the message was clear: It's time to get more serious about keeping temp workers safe. There is good reason for that. For one, OSHA has received a series of reports about temporary workers suffering fatal injuries — many during their first days on a job — and issued citations when the employer failed to provide adequate protections, including safety training.
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Service sales are seen as a bright spot in an otherwise soft market
Modern Tire Dealer
After reporting a modest sales lift in February, dealers who were recently surveyed indicated that soft sales trends reemerged during March. That news was indeed disappointing, especially as the disbursement of tax refunds normalized and the price of gasoline fell throughout the month. Having said that, not all the news is bad. For starters, tire prices at retail have remained relatively resilient, yet all indications are that prices are falling, which allows dealers to keep a little bit larger piece of the pie (for the time being). Secondly, gasoline prices continue to be more accommodating to consumer spending as, on average, prices at the pump have fallen nearly 1 percent a week for the past seven weeks (through April 15).
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Looking to share your expertise?
In an effort to enhance the overall content of TTDA Today, we'd like to include peer-written articles in future editions. As a member of TTDA, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. The only true stipulation we have is that you don't promote a specific product or service. It's not to say that you can't mention new technology or a new procedure associated with a specific company, but the article can't be an advertorial. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Are your business messages getting lost in translation?
American Express OPEN Forum
Long gone are the days when communicating was as simple as an in-person meeting or a phone call. Here's how to navigate today's many options.

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Your energy affects your team
Have you ever considered how your energy affects everyone around you? Think about it from the vantage of being the owner of a company.

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Sure-fire ways to boost customer loyalty
The best customer is a connected customer. Companies that leverage multiple channels online and offline are creating more connected and therefore more loyal advocates than ever before.

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Mobile website can help dealers boost sales
Tire Business
It is important for tire dealers to understand the difference between a mobile-optimized website and a website that will pull up on a mobile phone. A mobile-optimized site gives the consumer everything he or she needs immediately and easily viewable on the phone screen. For a tire dealer, this means having click icons for the phone, email and directions to the dealership's nearest store, as well as current promotional offers — and a listing of all the brands it carries. This is totally different from your standard website where consumers have to search around and resize the information to find what they are most interested in — buying some tires. The following are steps you should take once you build your mobile site to augment— not take the place of — your traditional website.
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5 tips to prevent credit card fraud
Retail Info Systems News
A June 2012 report from Javelin Strategy & Research found that credit card fraud has increased an alarming 87 percent since 2010 and accounted for a cumulative total loss of approximately $6 billion. Despite mounting evidence of this growing epidemic, loss as a result of credit card fraud has remained the proverbial elephant in the room for many businesses.
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Missed last week's issue? See which articles your colleagues read most.

    Reboot your business and your life (Duct Tape Marketing)
How old are your tires? (WTVM-TV)
Debate begins anew with special session (Austin American-Statesman)
Little tire industry growth expected (Tire Business)

Don't be left behind. Click here to see what else you missed.

Why online reviews can hurt your sales — and how to deal with it
Tire Review
Online reviews and websites are not a new trend, but auto shop owners are still not totally convinced they should take the time to worry about them. As the world moves into a more digitally connected era, businesses need to understand that websites like Yelp, TripAdvisor, Google+ Local and even Facebook are the new word of mouth — and they are not going away any time soon. Actually, they are probably just going to grow bigger.
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Market changes, not the good kind, affect scrap tires
Rubber News
Scrap tire recycling rates have declined. Is it time to worry that the "bad old days" are returning, when worn-out tires ended up in fields, vacant lots, along the side of the road or in enormous, fire-prone stockpiles? Not yet. But a note of caution is called for.
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Colby Horton, Vice President of Publishing, 469.420.2601
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