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Oct. 22, 2020
 
 
 
 
Check out the new PHTA website today!
 
 
 
 
PHTA's 2019 Residential Pools & Hot Tubs Market Report is Available Now
PHTA recently published its 2019 Residential Pools & Hot Tubs Market Report. This insightful report is a summary of the current state of the industry, including the residential inground pool, aboveground pool and hot tub segments. It contains valuable information, statistics and updates, such as product sales, ownership characteristic, geographic patterns and more.

"The 2019 PHTA Market Report is a treasure trove of information, including more than 50 pages of data, trends and industry insights," explains PHTA President and CEO Sabeena Hickman, CAE. "This enlightening report will prove to be incredibly valuable to our members, whether they are looking to grow their business or simply want a deeper understanding of the current state of the industry."

All of the information in the PHTA Market Report is based on ongoing studies conducted by Pkdata, a market research organization that has tracked the pool and hot tub industry for more than 25 years.

Priced at $349, the 2019 PHTA Market Report is available for purchase on PHTA.org. Members can purchase the report online and immediately download the document.
 
 
Join PHTA for the Virtual International Pool | Spa | Patio Expo
This November, we are bringing the International Pool | Spa | Patio Expo to you! Take a sneak peek behind the scenes with this video walkthrough of the platform and its functionality.

See Who Is Exhibiting (Interested in exhibiting? Click here.)
Check out the Educational Program

The virtual edition of the Expo runs from November 11-13, with each day running from 10 a.m. - 6 p.m. EST. Additionally, the education content will be available for 30 days post-show until December 13.

Whether you'll be at home, in the field, or elsewhere, the advantage is yours. With a mix of live and on-demand sessions, you can watch cutting-edge education sessions from anywhere.

Registration is now open!
 
 
SPONSORED CONTENT
Promoted by Lonestar Fiberglass Pools
• $100 Amazon Gift Card or Lonestar Fiberglass Pool Swag
• 9 reasons why you should become part of the LoneStar Fiberglass Dealer Program
• Unprecedented swimming pools sales provide a new normal for pool dealers.
• LoneStar Fiberglass Pools provides higher PROFIT margins, quality construction and turnkey installation
• Swimming PoolTV Episode 1: Why Chris Owens is doubling down on the FiberGlass Pools Market
 
 
EDUCATION
 
 
GENESIS Announces New Virtual Training Classes

D211: Elements of Design
Instructor:
Jason Brownlee, ASLA, SWD Registered
Training Dates: November 2, 4, 10, 12 | Monday/Wednesday – Tuesday/Thursday
Time: 6 pm – 10 pm (Central Time)

REGISTER

This course is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects (e.g. pool, spa, patio, etc). We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. Once you have a good grasp of the fundamentals, you will learn how to apply them. We will start with short practice exercises and build up to a final project: creating a master plan that includes a pool and spa.

C201: GENESIS CONSTRUCTION SCHOOL: Concrete Pools
Instructors:
Greg Andrews; Terry Brannon, P.E.; Randy Dukes
Training Dates: November 9 – 12 | Monday - Thursday
Time: 6 pm – 10 pm (Central Time)

REGISTER

This 4-day, 16-hour virtual school encompasses all of the necessary disciplines for building a structurally sound water vessel. Topics covered within the school include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. The course concludes with an interactive walkthrough of a complex project from start to finish. This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. This course fulfills a requirement to become a GENESIS® Associate member.

 
 
PRODUCT SHOWCASE
Umbrellas Made for the Pool

Fiberlite Umbrellas provide stress-free shade. These customizable umbrellas will never warp, rot or rust – even directly in the pool – thanks to a patented, all-fiberglass frame design, solid ribs, marine-grade fabric and an industry-best, five-year warranty. Cabanas, pavilions and pool accessories also available. 100% Made in the USA.
LEARN MORE
 
 
ADVOCACY
 
 
COVID-19 Updates
Washington, D.C: This emergency act makes a number of additional changes to the law to assist the District government with providing an effective response to the COVID-19 pandemic. On October 9, 2020, the act became official law.

Washington, D.C.: This measure states a District of Columbia resident must, at the time of application for certain unemployment assistance, demonstrate a loss of income due to COVID-19.

Nebraska: This measure would provide for an interim study to review the effects of COVID-19 on the safety of workers in Nebraska.

Texas: The order provides that every business establishment in Texas may operate at no more than 75% of their maximum occupancy with certain exceptions.
 
 
 
 
Federal Update
Paycheck Protection Program. On October 8, SBA and Treasury issued this new guidance on forgiveness of PPP loans of $50,000 or less, as well as this updated forgiveness form for those loans. The main change is borrowers whose PPP loans are $50,000 or less, and who use the updated forgiveness form, are exempt from any reductions in their PPP forgiveness amount based on reductions in full-time equivalent (FTE) employees or reductions in employee salary or wages. Lenders and the business community have lobbied for this "automatic" forgiveness, but were seeking to apply it to larger loans. As of right now, PPP loans above $50,000 will not be affected by this rule change. The SBA’s press release announcing the changes is here.

Senate COVID-19 relief bill to receive a vote. Negotiations between Treasury Secretary Steve Mnuchin and House Speaker Nancy Pelosi continue. Senate Majority Leader Mitch McConnell announced that the Senate will vote this week on yet another COVID-19 relief bill. The package is expected to be about $500 billion, well below the Administration's latest offer of $1.8 trillion. Beyond the topline number, the measure would include additional unemployment assistance, more money for schools and health care, new funding for the Paycheck Protection Program (PPP), another round of stimulus checks, and additional liability protections.
 
 
 
 
Legislative Updates
Louisiana: This measure would implement penalties for employers who fail to withhold amounts required to be withheld due to the misclassification of an employee. Status: Hearing held on Oct. 14.

Louisiana: This measure would implement a sales tax holiday on certain consumer products. Status: Passed House, hearing held in Senate on Oct. 14.

Louisiana: This measure would require the Department of Revenue to create a task force to study employee misclassification. Status: Hearing held on Oct. 19.
 
 
PRODUCT SHOWCASES
 
 
Waterco's 1st Stage Centrifugal Filtration
Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
LEARN MORE
Advocate for the customer!
Protector for the vendor in the pool and hot-tub industry! RBS Planet, Inc. will market your products and product lines through our established network. We would welcome the opportunity to show you how RBS Planet, Inc. can benefit your company by becoming part of your sales force.
LEARN MORE
 
 
Regulatory Updates
Colorado: The Water Quality Control Division proposed amendments to swimming pools and mineral baths regulations. PHTA submitted written comments and will offer testimony at the hearing on October 22, 2020.
 
 
PRODUCT SHOWCASES
 
 
The Clear Solution for Swimming Pools
The proven alternative filter media — over 20 years of success with tens of thousands of installations throughout the world.

See What Others Say.
LEARN MORE
Designed by Builders for Builders
Spa Electrics are the leading manufacturer of premium underwater LED lights. Introducing our award winning Atom Series, available for concrete, fiberglass and vinyl pools.The Atom features innovative solutions for installation and servicing. Powerful in performance, the ATOM Series can be used to illuminate even the largest pools with ease.
LEARN MORE
 
 
Local Updates
Auburn, WA: On October 20, 2020, the city held a hearing to discuss adoption of the 2018 ISPSC.

Ojai, CA: On October 13, 2020, City Council discussed ordinance amending Sections 10-2.805 (Fences, Walls, Hedges, and Screening), 10-2.19 (Zoning Clearances), and 10-2.24 (Conditional Use Permit) of the Ojai Municipal Code.

Greenwood Village, CO: On November 2, 2020, the City Council will consider the first reading of the ordinance to adopt the 2018 ISPSC.

Bellevue, WA: On October 12, 2020, the city considered an ordinance that would amend Chapter 23.16 to reflect amendments to swimming pool enclosures.

Questions or input on any legislative, regulatory, or local matters should be directed to PHTA Senior Manager of Government Relations, Grason Wiggins.
 
 
PHTA UPCOMING EVENTS
 
 
OCT. 20 & 22
GENESIS Virtual Training: History of Pools and Water Features
MORE INFO
OCT. 26 & 28
GENESIS Virtual Training: History of Pools and Water Features
MORE INFO
NOV. 2,4,10,12
GENESIS Virtual Training: Elements of Design
MORE INFO
NOV. 9-12
GENESIS Virtual Construction School: Concrete Pools
MORE INFO
NOV. 11-13
2020 International Pool | Spa | Patio Expo
MORE INFO
NOV. 17 & 19
PHTA & ICC Present the International Swimming Pool & Spa Code
MORE INFO
DEC. 1,3,7,9
GENESIS Virtual Training Color Theory & Its Application
MORE INFO
 
 
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Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Suzanne Mason, Content Editor, 202-684-7177 | Contribute news

Pool & Hot Tub Alliance
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4775 Granby Circle | Colorado Springs, CO 80919 | 719-540-9119
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