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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Once the new CalSAE website launches, you will need to create a new login. Detailed instructions will be...


Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. July’s Couch Chat is designed for CEOs, however, anyone may attend.


We want to bring the CalSAE San Diego Regional Community together to catch up, check-in, and stay connected (all Regions are welcome to join though). Join us for a quick 30-minute Zoom to touch base and say hello! Use your coffee break...


What exactly does it take to create quality content for Gen Z audiences to pique interest, yield conversions, and serve up the "snackable bites" that best represent your org? Getting to know what makes them tick in general is a good start.

source: High Road Solutions

An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to...

source: Association Adviser

If you're in the midst of planning your membership program, you're likely thinking about what benefits you can offer to your members and how much to charge for them. Hopefully, you already know that offering more than one membership...

source: Wild Apricot


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