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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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View the new Diversity, Equity, and Inclusion page on our website. Join us in our commitment and take the DEI pledge. You can also find recommended practices and resources to advance your own efforts.


Did you know CalSAE offers a virtual study group to help you prepare for an upcoming CAE exam? The study sessions are candidate-driven with volunteer CAE Mentors on call to provide guidance. The Spring group starts on Feb. 14.


Associations are still in post-pandemic recovery mode, although signs of optimism for the future are upon us. View what the results had to say about meetings and events, membership, finance, and the workplace.


As the new year gets underway, you're probably taking stock of your association – finding ways to make improvements and grow your organization. As you evaluate your association, one thing to consider is how well your association is managing and using member data.

source: YourMembership

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

source: Skift Meetings

As social platforms expand and activity continues to increase, your association needs to maintain its presence to remain relevant and effective. Here's a quick guide for you to keep your social media plan fresh and vibrant in 2023.

source: MultiVIew News Briefs


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