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Avoiding the cardinal sin of communication
We all have opinions about the communications we receive from businesses and associations. In some cases, we get too much material too often; in others, not enough. Some pieces are too generic; some too detailed. But there’s one thing that’s guaranteed to turn...
Have you had a chance to attend a local society event? Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Learn more about the upcoming events below or contact...
When starting out in PR it’s important to stand out from the crowd by showing potential employers you have what it takes to succeed in the business. To do that, new graduates, and those in the first five years of practice, are encouraged to take the Public Relations...
We work in an industry filled with high achievers with amazing stories and success. Each year, we take time to recognize some of those people for their contributions to the profession and the Society. The CPRS Major and Special awards are presented annually to celebrate...
At the National Conference in Winnipeg, we also had the chance to honour the recipients of seventy-three Awards of Excellence. Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns. Missed...
Just like the city of Winnipeg, the first CPRS National Conference in three years was a small but mighty affair. With the theme, “At the Heart,” the conference went to the heart of many of the main issues of our time, from truth and democracy, to equity, diversity...
When a public relations crisis hits, it’s not uncommon for a business to approach it as it would other messaging challenges by reaching out to consumers via social media. Speaking to as many consumers as possible at once might...
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