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Avoiding the cardinal sin of communication

We all have opinions about the communications we receive from businesses and associations. In some cases, we get too much material too often; in others, not enough. Some pieces are too generic; some too detailed. But there’s one thing that’s guaranteed to turn...

source: By Linda Popky
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CPRS National is pleased to once again partner with Jelly Academy to promote its upcoming Digital Marketing...

source: CPRS

The climate conversation has changed, and as communicators we need to change with it. After years of lost opportunities on climate, climate is embedded as a priority in every U.S. government department. And increasingly it is central to executive visibility platforms. The...

source: PR News

One of the biggest business stories of 2021 is the U.S. labor shortage, which is especially prevalent in the leisure and hospitality industry. Experts have pointed to a number of reasons for the shortage, including lack of childcare, fear of COVID-19 and enhanced unemployment...

source: Forbes

When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is paramount. When applied on a massive scale, like an international, globally-televised sporting event, in the midst of the all-consuming COVID-19 pandemic and its news cycle, that...

source: Ragan's PR Daily

Every June, Pride month arrives with a stream of branded rainbow flags. And while it’s easy for marketers and brand leaders to pat ourselves on the back for participating, these thirty days in June don’t do justice to the true importance of Pride — and...

source: Strategy

Communicating science can be a tricky business, but PR pros can come in handy when it comes to conveying complex medical and scientific propositions.

source: PRovoke Media

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