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Avoiding the cardinal sin of communication
We all have opinions about the communications we receive from businesses and associations. In some cases, we get too much material too often; in others, not enough. Some pieces are too generic; some too detailed. But there’s one thing that’s guaranteed to turn...
CPRS National is on the hunt for its next webinar presenters to create the 2021 lineup of online learning....
Is your inspiration and motivational drive lacking this morning? Maintaining a positive and determined mentality while confined to working at home with the world in unrest can seem impossible. Recently, I came across an article published by Forbes that stuck with me, as...
This year’s racial injustices and the global pandemic exposed inequities embedded for centuries in the U.S. justice, education, healthcare and economic systems. As PR pros, it is our responsibility to bring awareness of the value of...
Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global Marketing Trends 2021 report from Deloitte...
A leading electric vehicle news website in the U.S. recently claimed that Tesla had dissolved its PR department, after not having been able to make contact for months. Another U.S. website had been complaining about the same thing, but the...
In a year in which many of the lessons have been disturbing and disconcerting, it is worth highlighting a more positive development that benefits the public relations industry’s endless struggle for greater relevance. To wit — the traditional virtues of corporate...
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