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By Victor Virsnk, APR, FCPRS CPRS National President
(version française) What better way to cap off a successful campaign or project than to win big at the 2020 CPRS National Awards of Excellence? Now there are more chances to win than ever with the debut of nine new and seven updated awards. Take home gold, silver or bronze in any of the 24 award categories and show off your talent to your employer, client and colleagues. Awards are open to CPRS members and non-members alike.
Winning at the Awards of Excellence is a milestone in your career. It’s a badge of honour that says you are recognized among peers and colleagues for excellence and outstanding achievement in your work.
When you win, we salute you and tell the world. PR professionals will celebrate your accomplishment at the annual Awards Gala Dinner to be held on May 25 during the CPRS National Conference in Quebec City. CPRS National will issue a media release and send a letter to your client or employer (with your authorization) recognizing your outstanding program or project. You can even order a second or third trophy for your team members, clients, or your employer’s trophy case.
(version française) This year, CPRS National is pleased to announce the names of 19 practitioners who have successfully attained accredited in public relations (APR) status, joining our list of more than 400 accredited members across the country.
Join us in celebrating the great success of our most recently accredited members:
For more information on this year’s APRs, read the official news release here.
(version française) The CPRS Board of Directors advises that Tyler Callaghan will be leaving his role as Executive Director. Tyler has accepted a position at another organization and the Board wishes him well in his new endeavour. His last day with CPRS and our association management company, Managing Matters Inc. will be January 31st, 2020.
Over the past 10 months, Tyler has been a great asset and leader. He hit the ground running when he first joined us and made a strong connection with the National Board, Local Societies, Committees, Councils and Task Forces. He has acted in the best interests of the CPRS brand and will be a valuable leader wherever he applies his talents. Please feel free to reach out directly to Tyler to wish him well at firstname.lastname@example.org.
Effective February 1, 2020, former Director of Events and Communications, Kiki Cloutier will be filling the role of interim Executive Director of CPRS National.
This week, CPRS pays tribute to Harold Burson, who passed away Jan. 10 at age 98. As the chief architect of the modern public relations profession, Burson’s impact was widespread and included collaborations with many members of the Society over the years.
Today, a few of them have shared memories of Mr. Burson with us in honour of legacy. Click here to read them.
Thank you to Carol Panasiuk, Bruce MacLellan, Gordon McIvor, Eileen Tobey and Janet Wile for sharing your kind words.
This month, CPRS’ PR Matters interview series welcomes Daniel Tisch, APR, FCPRS, president and CEO of the Argyle Group.
Listen to what he had to say about why #EthicsMatter in our profession and why communicating truth and earning trust will be the key to business in 2020 and beyond.
The latest news from the CPRS Advocacy & Public Relations Committee
Two recent policy initiatives from the federal government that may be of interest to public relations practitioners and their organizations and clients: changes to the Trademark Act; and the introduction of the Digital Charter.
Effective June 17, 2019, amendments to the Trademark Act place new burdens on brand owners to be vigilant in identifying misleading and fraudulent third-party solicitations relating to the acquisition and maintenance of trademark rights, and monitoring for potentially conflicting third-party marks. In addition, the term of all new or renewal trademarks will be reduced to 10 years from the current 15 years.
The new digital frontier
The federal government recently introduced the Digital Charter. The Charter is based on 10 principles designed to guide and inform the government’s policy on all aspects of the digital and data economy. Central to implementation will be a set of proposed changes to the federal Personal Information and Protection of Electronic Documents Act (PIPEDA).
More information on the Digital Charter.
More information on proposed changes to PIPEDA.
“Need to Know” is a semi-regular update on issues of interest and concern to public relations and communications management professionals. If you have something your CPRS colleagues “need to know,” send us an email at email@example.com.
CPRS members looking to learn this year, make sure to register for one of these upcoming sessions for free via cprs.ca/learn.
Stay tuned for details on our upcoming presentations: For now, make sure to mark these dates in your calendar:
Communicating Construction: Telling the Loud, Messy, Inconvenient Truth, presented by Amanda McCuaig, APR. Save the date: Feb. 18, 1 p.m. (ET)
Brand Protection – Where Law Meets Public Relations, presented by Colin Pendrith and Vincent Power, APR, FCPRS. Save the date: March 24, 1 p.m. (ET)
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Vancouver (Jan. 15) Maintaining Balance: Mental Health & Resiliency in the PR Sector
CPRS Vancouver Island (Jan. 28) Lunch and Learn – The Art of Podcasting
CPRS Calgary (Jan. 29) PD Event: Politics & PR
CPRS Toronto (Jan. 29) Measure Up: Exploring PR Measurement
CPRS Vancouver (Jan. 30) From the Ground Up: The Sea to Sky Gondola Crisis Case Study
CPRS Toronto (Feb. 6) ACE the ACE Awards
CPRS Vancouver (Feb. 12) Vancouver Film School and CPRS Vancouver present – Visual Storytelling Part 1 (Beginner): Introduction To Videography For Communicators
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Account Manager – JSA
Manager, Communications – Durham College
Director, Communications and Marketing – City of Leduc, Alberta
Corporate Communications Coordinator – Kellogg Canada
Communications Officer – Alberta Chamber of Resources
Senior Manager, Communications – Ceridian
Senior Communications Officer – PEI Public Service Commission
Public Relations Executive – Harbourfront Wealth Management
A new report released by Eagle Eye, a performance marketing company that helps retailers and brands create digital connections with customers to enable personalization, examines the changing preferences of Canadian consumers and how they interact with retailers during their shopping journeys. The report identifies digital shopping trends that are impacting how retailers and brands should engage customers, grow sales and improve loyalty in a highly competitive market.
Harold Burson, a public relations giant who co-founded Burson-Marsteller and built it into one of the world’s largest PR firms, developing a reputation for deft crisis management that made him a favourite of embattled corporations and foreign governments, died Jan. 10 at a rehabilitation center in Memphis. He was 98.
The Holmes Report
Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April 2019. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits.
In our digital age, marketing has shifted from print and banner ads to the instant gratification of social “likes,” and many of today’s digital ads look like content (i.e., Facebook going to a “news feed”). Looking for better engagement, marketing has shifted toward the one thing always near and dear to PR: a positive narrative and credible communication.
Trained first in legal, and now adding on a communications and PR role, was an interesting move for Veronica Lai, (pictured right), who first took on the title of chief corporate officer at StarHub about a year ago. This comes despite the two functions often not seeing eye to eye during a crisis.
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