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This week, we’re thrilled to unveil the first batch of speakers who will be helping us transform our delegates’ skillsets this May, as part of the 2020 CPRS National conference lineup!
Click on a workshop title below to see who’ll be part of Transformation this year in Quebec City:
Once you’ve met the first of our speakers, make sure to take advantage of the Transformation 2020 Early Bird offer! With it, CPRS and Global Alliance members will save $235 on full conference passes just by registering before March 2.
Cette semaine, nous avons le plaisir de dévoiler le premier groupe de conférenciers qui nous aideront à transformer les compétences de nos délégués en mai prochain, dans le cadre de la Conférence nationale 2020 de la SCRP!
Cliquez sur un titre d’atelier pour voir qui fera partie de Transformation cette année à Québec :
Une fois que vous aurez rencontré nos premiers conférenciers, assurez-vous de profiter de l’offre d’inscription hâtive de Transformation 2020! Elle permet aux membres de la SCRP et de Global Alliance d’économiser 235 $ sur le laissez-passer intégral de la conférence en s’inscrivant avant le 2 mars.
Communicators across the country of all experience levels are invited to join us on Feb. 6 at 1 p.m. ET for Future-proofing PR in 2020.
Co-hosted by CPRS National and Humber College’s Bachelor of PR program, together, panelists and participants will examine how to future-proof working in PR and continue managing trust.
Highlights of the afternoon’s agenda include:
Ethics and Trust: A Canadian PR Student Survey
Result and Implications presented by Amy Theriault and students from Royal Roads and Mount St. Vincent University
The Future of Work in Public Relations
Presented by Terry Flynn, PhD, APR, FCPRS LM McMaster University
Keynote Address - Trust trends in Canada and why they matter to the public relations profession and our society
Presented by: Bruce MacLellan APR, FCPRS LM, CEO, Proof Inc. and Kathleen McGinn, Director of Trust Studies, Proof Inc.
The Power of Trust: How Top Companies Build, Manage and Protect It
Presented by: Dr. Alla Kushniryk, Association Professor, Mount St. Vincent University and Natalie Doyle Oldfield
Which Students shall the University Serve? Trust and Safety: An Irreconcilable Tension with an Abusive Coach in the Mix
Presented by: Dr. Jennifer Walinga, Professor and Program Head, Royal Roads University
To join us either in-person or online courtesy of our free live-stream click here.
This year’s CPRS Awards of Excellence competition is now in full swing! If you’ve worked on an outstanding project or team recently and would like to be considered for one of our 24 trophies, enter the race by March 6 at 11:59 p.m. ET.
In case you missed it, like the CPRS National conference, this year’s Awards have been transformed as well and feature seven revamped and nine brand-new categories, including:
Think you have the right stuff? Enter your work in up to four of our two dozen categories today!
- Best Integrated Communications
- Best Corporate Social Responsibility Campaign
- Best Nonprofit/NGO Campaign
- Best Influencer Campaign
- Brand Development Campaign of the Year
- New Product or Service Launch
- Best Reputation Management Campaign
- In-House Team of the Year
- Agency Team of the Year
Each year, the Major Awards program honours outstanding contributions of passionate CPRS members to the public relations profession and to the Society itself. If you’d like to help us celebrate the dedication of a fellow member, click on an Award below to learn more about its criteria and submit a free nomination this year! Nominations close March 6 at 11:59 p.m. ET.
CPRS members looking to pick up a few tips from their peers across Canada this year, make sure to register for one of these upcoming webinars for free in the Bill Rees Learning Centre at cprs.ca/learn.
CPRS Health Academy presents: Involving Patients in the Co-Design of Communication Material, presented by Shoshana Hahn-Goldberg and Tai Huynh, OpenLab, University Health Network (UHN), Feb. 12, 1 p.m. (ET)
Communicating Construction: Telling the Loud, Messy, Inconvenient Truth, presented by Amanda McCuaig, APR. Feb. 18, 1 p.m. (ET)
Brand Protection – Where Law Meets Public Relations, presented by Colin Pendrith and Vincent Power, APR, FCPRS. Save the date: March 24, 1 p.m. (ET)
Fake News Primer: What is it? How to spot it. How to stop it.
The CPRS Advocacy & Public Relations Committee is pleased to provide a new online resource as part of its ongoing efforts to fight against the rise of Fake News. Visit our new Fake News Primer page today for a selection of resources to help understand and fight against misinformation and disinformation, more commonly referred to as “fake news.”
If you’d like to join the CPRS Advocacy & Public Relations Committee and help us strengthen CPRS’ position as a leading voice and advocate for public relations and communications management on core issues in Canada, let us know! Learn more about the position on the CPRS Volunteer Opportunities page here.
“Need to Know” is a semi-regular update on issues of interest and concern to public relations and communications management professionals. If you have something your CPRS colleagues “need to know,” send us an email at firstname.lastname@example.org.
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Calgary (Jan. 29) PD Event: Politics & PR
CPRS Toronto (Jan. 29) Measure Up: Exploring PR Measurement
CPRS Vancouver (Jan. 30) From the Ground Up: The Sea to Sky Gondola Crisis Case Study
CPRS Northern Lights (Jan. 31) Webinar — Lead with Intent
CPRS Toronto (Feb. 6) ACE the ACE Awards
CPRS Vancouver (Feb. 12) Vancouver Film School and CPRS Vancouver present — Visual Storytelling Part 1 (Beginner): Introduction To Videography For Communicators
CPRS Toronto (Feb. 27) Can You Code it? Yes, You Can!
CPRS Calgary (Feb. 29) PD Events: A Study in Ethics — An in-depth discussion on ethics in public relations
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Manager of Communications — Cariboo Regional District, British Columbia
Manager Corporate Communications — WorkSafe BC
Communications Consultant — Niagara Region
Director, Communications — Future Skills Centre
Chief Membership Services Officer — APEGA
Ragan's PR Daily
Every day, communication professionals go to work with a rough idea of how the day will unfold.
You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consultants on the website redesign — plus a conference call or four woven throughout. You know, the usual.
But on any given day, a crisis could blow your schedule to smithereens.
Globe and Mail
Love it or hate it, influencer marketing is a persuasive and pervasive method of selling products and services. For smaller local brands, aligning with an influential person on social media can increase brand awareness on a global scale quicker and cheaper than many other methods. But companies interested in influencer marketing need to be aware that slowly, but surely, the Canadian government has been ramping up its governance of the practice.
Ragan's PR Daily
Focused PR measurement is the best way to demonstrate to top execs how PR activities serve the organization’s overall goals.
Advanced media monitoring and PR measurement tools can gather multiple data points and automatically organize information into charts and graphs to illustrate the effectiveness of PR campaigns. But that’s no longer enough. To persuade company leaders to approve proposals and funding requests, PR executives must deliver compelling presentations that explain what the PR data mean to the organization’s overall success.
How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp.
A short video on YouTube or TikTok now regularly garners more viewers than a prime-time slot on CNN. A website put up overnight masquerading as “news” may make a bigger splash than an in-depth investigative report in the Washington Post. And a well-executed tweet can build more buzz than an appearance on Good Morning America.
Fashion marketers, skilled at spinning the image of a brand that few truly need into something highly desirable, are being tapped to usher the emerging cannabis industry into the mainstream.
This potential bonanza is creating new jobs for some longtime fashion brand professionals. New York-based communications firm BPCM this month quietly launched a cannabis division and brought in Lisa Gabor, branding consultant and founding editor of InStyle magazine, to run it.
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