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National News


CPRS Remembers Bob Deans, APR
Alex Sévigny PhD, APR
It is with great sadness and a heavy heart that I inform you of the passing of my wonderful CPRS Hamilton Co-President, Bob Deans, APR. Bob passed away peacefully on Tuesday, January 27, 2015 after a six and a half year battle with Idiopathic Pulmonary Fibrosis.

Bob was a man of extraordinary kindness and decency. He was a wonderful person to work with as co-president, and continues to be an inspiration on how to act in both life and business... Bob's signature charismatic sense of joy and kindness elevated and humanized every meeting and event he participated in, ensuring that everybody always felt they belonged.

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CPRS Partnership with Law Assist helps members in time of need

Law Assist is an enhanced legal and financial benefit plan available to all members of CPRS. With a Law Assist subscription, members have access to a wide range of coverage with more than 2,000 lawyers who cover all areas of law. A webinar presented by Law Assist is available to view online. More information about the program can be found on the CPRS website.
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Make Friday the 13th your lucky day!

Check out the latest additions to the speaker lineup for Engagement + Impact 2015. Newly confirmed speakers from the Huffington Post Canada and CN Railway have been added to the conference program! Register before this Friday’s special rate deadline! The four themes of the conference will be explored by 25 Canadian speakers from organizations across Canada, including Sanofi Canada, Yellow Pages Group, Navigator Ltd., Toronto Central Community Care Access Centre, Université Laval, Luc Beauregard Centre of Excellence in Communication Research: Concordia University, City of Vaughan and others.
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Faites du vendredi 13 votre jour de chance!

Consultez les derniers ajouts à la liste des conférenciers d’Engagement + Impact 2015. Les derniers noms confirmés nous arrivent du Huffington Post Canada et du Chemin de fer du CN et viennent de s’ajouter au programme de la conférence! Inscrivez-vous avant ce vendredi, date limite du tarif spécial! Les quatre thématiques de la conférence seront couvertes par 25 conférenciers canadiens provenant d’organisations de partout au pays, dont Sanofi Canada, le Groupe Pages jaunes, Navigator Ltd., Toronto Central Community Care Access Centre, l’Université Laval, le Centre d’excellence Luc Beauregard en recherche sur la communication de l’Université Concordia, la ville de Vaughan et d’autres.
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CPRS Major Awards: Recognize the Remarkable

Is there someone in your professional network that you admire for their continued dedication to the communications field? Is this through mentoring, public service or exemplary achievements? If so, consider nominating them for a CPRS Major Award! The CPRS Major Awards provide members with the opportunity to recognize remarkable practitioners in Canadian communications. There is no fee to nominate someone that you believe is deserving of a CPRS Major Award. Nominate a peer by March 9, 2015.
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Grands prix de la SCRP : Une reconnaissance bien méritée

Connaissez-vous quelqu’un dans votre réseau professionnel que vous admirez pour son dévouement continu envers le domaine des communications? Est-ce pour le mentorat, le service public ou pour des réalisations exemplaires? Si tel est le cas, songez à les mettre en nomination en vue d’un des Grands prix de la SCRP! Les Grands prix de la SCRP offrent aux membres une occasion de reconnaître les praticiens remarquables des communications canadiennes. Il ne coûte rien de mettre en nomination quelqu’un qui à votre avis mérite un Grand prix de la SCRP. Proposez un pair d’ici le 9 mars 2015.
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Canadian Public Relations Research: Submit your Abstract

CPRS welcomes research abstracts relating to the public relations and communications industry. Educators, practitioners and graduate students are encouraged to submit original research for review and discussion at the CPRS National Conference in Montreal. Share your research with industry colleagues by submitting an abstract to CPRS National!
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Recherche canadienne sur les relations publiques : Proposez vos recherches

La SCRP accepte les résumés de recherche reliés à l’industrie des relations publiques et des communications. Les enseignants, praticiens et étudiants des cycles supérieurs sont invités à présenter leurs recherches originales pour fins d’étude et de discussion dans le cadre de la Conférence nationale de la SCRP à Montréal. Partagez vos recherches avec vos collègues de l’industrie en présentant un résumé de recherche au Bureau national de la SCRP!
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Career File


CPRS Career File

If you are a prospective employer or recruiter, the CPRS Career File offers you a cost-effective and highly-targeted vehicle to reach public relations professionals from across Canada.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Branded social media content is becoming 'wallpaper'
Marketing Magazine
People are developing blindness to branded content on social media, with just 20 per cent of posts generating any kind of emotional reaction. The research, a joint initiative between Havas Media and Crowd Emotion, used facial coding technology to determine people’s emotional response to different types of content on social media –both brand-led and posts from friends.

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PR in 2015: It's a bigger job than ever
Business 2 Community
What is public relations? If you ask three PR pros that question, you’re likely to get four different answers. The profession is in flux as it strives to catch up with (and get ahead of) the swift evolution of today's media and information markets.

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CPRS Career File: Professional Opportunities across Canada
CPRS
Whether you are recruiting or job hunting, the Career File Web site has been designed to service Canada's public relations and communications industry from coast to coast in both official languages.

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Top News Stories


Branded social media content is becoming 'wallpaper'
Marketing Magazine
People are developing blindness to branded content on social media, with just 20 per cent of posts generating any kind of emotional reaction. The research, a joint initiative between Havas Media and Crowd Emotion, used facial coding technology to determine people’s emotional response to different types of content on social media –both brand-led and posts from friends.
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Publishers stare down an 'oh sh*t' mobile moment
AdAge
Ask forward-thinking publishers what they worry about most and you won't hear about declines in print. What you'll hear about is the unfettered growth in mobile. Last year, mobile constituted 60 per cent of time spent on digital, up from 53 per cent in 2013, according to ComScore. Yes, this mobile explosion is helping goose traffic at media sites. But they're failing to monetize it quickly enough, resulting in a widening gap between mobile readers and revenue.
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Why CSR is essential to your company's growth
The Huffington Post
It's no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term. Corporate social responsibility (CSR) will look different for each business. For outdoor apparel maker Patagonia, it means strategically investing in a company that develops textile and garment processing techniques that use no water and generate little waste.
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Canadians' trust in business plummets
The Globe and Mail
Businesses around the world are facing a crisis of trust, including in Canada. That’s according to the Edelman Trust Barometer, the PR firm Edelman’s annual global research study. The survey of 33,000 people in 27 countries measured trust in government, business, media, and non-governmental organizations (NGOs). Compared with last year, countries with overall results low enough to qualify them as “distrusters” have risen significantly, while fewer countries’ responses qualified them as “trusters.”
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    CPRS Career File: Professional Opportunities across Canada (CPRS)
PR in 2015: It's a bigger job than ever (Business 2 Community)
Effectively using content marketing in the public relations industry (Everything PR)

Don't be left behind. Click here to see what else you missed.


PR firms predict growth in 2015, says 'highly positive' global survey from ICCO
PR Week
The 2015 Industry Barometer from the International Communications Consultancy Organisation (ICCO), which represents more than 1,900 firms across 30 countries, paints a "highly positive" picture of the sector, with just five per cent predicting a decline of 10 per cent. The survey, taken last month across the ICCO membership, found 40 per cent of agencies agreed that budget discussions were "very positive". Just seven per cent said they were expected to over-deliver all the time for less money.
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How well do you know yourself? The keys to communicating authentically
Holmes Report
Authenticity. Driven by a mix of consumer trends, the increasingly prominent voice of millennials, a ubiquitous social media landscape, and frankly, the right way to do business, authenticity has become a critical component for how a brand acts, interacts, and communicates. Authenticity starts by knowing who you are as a brand. I don’t mean the brand identity or the brand promise, or even the key messages; assume those are defined. I’m talking about the consistent articulation of those elements, particularly in earned and social media.
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All in a day's work: How PR agencies' skill sets are changing
PR Week
Skills on offer at PR agencies have expanded exponentially in the last few years. What is certain is that a firm’s to-do list will only lengthen as clients demand an approach complete with traditional elements such as media relations, along with an enhanced skill set that includes efforts around point of sale, Salesforce training, building apps, and Web design, just to name a few. To provide the best expertise to their clients, agencies are investing in bringing in talent with a plethora of new skills in digital, data analysis, and beyond, as well as training current employees to answer the call of a broader agency portfolio.
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Why public relations is the most effective at delivering awareness, credibility, and trust for small businesses
Business2Community
If a startup or small business can’t build awareness, credibility and trust, it is going to have a hard time getting customers or investors. That’s why marketing is important. There are many marketing disciplines to choose from, but for the startup or small business, none is as cost effective as public relations. Okay, so what does that really mean? The value of public relations to any organization – large and small alike – is to build relationships with the media and industry influencer communities that generate favorable coverage.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Siobhan Cole, Senior Content Editor/Éditrice, 289.695.5423  
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