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.SOCIETY NEWS
Membership Month Preview
CPRS
 Next month, CPRS National and its local society network will once again be celebrating our annual Membership Month initiative!
At the National level, this year’s membership drive will feature waived initiation and reinstatement fees for new and lapsed members, as well as weekly giveaways offering our renewing members a chance to win various prizes!
Stay tuned for more information coming to your inbox and social media starting March 1!
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Coffee Chats and Webinars
CPRS
Coffee Chats Return!
Also in March, CPRS’ Coffee Chats return, starting with an inside look at the CPRS Awards of Excellence competition featuring last year’s Campaign of the Year winner, Niagara Health.
Join Caroline Bourque-Wiley, MCM, APR and Anna Cobian on Friday, March 19 at 1 p.m. ET, for a discussion on what it takes to take home CPRS’ top prize, as well an FAQ session on the submission process and how to make your entry stand out to the judges.
More details will be available at cprs.ca/coffeechats soon!
Webinar – Case Study: A Facebook Faux Pas Also next month, don’t miss Julia Harvie-Shemko and Tara Shand when they present their case study, A Facebook Faux Pas on Tuesday, March 23 at 1 p.m. ET.
For now, save the date and then visit cprs.ca/learn to register starting next week.
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CPRS supports the International Declaration of Communication Professionals and Researchers for a Better World
CPRS
The Board of Directors of the Canadian Public Relations Society officially endorses the International Declaration of Communication Professionals and Researchers for a Healthier, Sustainable and Better World.
The Declaration
In view of the death, human suffering and economic devastation caused by the COVID-19 pandemic, the International Declaration urges all communication professionals and researchers to make a solemn commitment "to work jointly and put our full energy into bringing people together, to make a healthier world possible towards a harmonious shift to a viable, better future.”
The commitment of professionals and researchers aims in particular:
• To support open, transparent and honest communication free from fear and hatred;
• To foster a global, participatory, inclusive conversation...
• To share knowledge and know-how
• To promote responsible communication, based on ethics, equity, authenticity and transparency
The Declaration is the initiative of an international group of 13 communication professionals and researchers, including three from Canada. The text was quickly approved by ORBICOM, the international network of UNESCO Chairs in Communication. It is available in French, English, German, Spanish, Portuguese and Italian.
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Farmwork to Feed Canada's Volunteer Effort by Communicators is Bearing Fruit
Farmwork to Feed Canada, is a non-profit initiative driven by a growing team of communications, public relations and marketing professionals from across the country. Working pro bono, we seek to foster greater public awareness about pandemic-related issues impacting Canada’s food supply and security. Through this initiative, we are also assisting students and new graduates gain real-world experience, expand their portfolios and benefit from coaching by seasoned communications professionals.
As a result of our rapid growth and the partnerships we have forged with agriculture, fishing and food industry organizations, we need more help!
Farmwork to Feed Canada currently has openings for the following positions:
- Senior Communications Strategists / Advisors / Coaches
- Mid-Level and Senior Editors
- Writers
- Multimedia Graphic Designers
- Digital Media Specialists
- Volunteer Coordinators
- Translators
For more information about our volunteer opportunities, please visit: https://farmworktofeedcanada.ca/volunteer-opportunities/.
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.TOP NEWS
An unchecked CEO can lead to a public relations catastrophe
Forbes
When it comes to public relations, most companies have CEOs who often believe they are “great” communicators. The truth is that in the same way it is ill-advised to be your own lawyer, being your own communications person is just as bad.
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Video: Lessons from a year that changed PR forever
PR Week
COVID-19 changed everyone’s life forever — personally and professionally. March 2020 is broadly viewed as the time when this reality truly set in stateside.
During a recent podcast, Fish Consulting CEO and managing partner Lorne Fisher recalls the initial conversations — many of them emotional — he had with clients last March.
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Speak up: How are you coping in lockdown?
Strategy
We’re about to hit the one-year mark of life in lockdown. A very (very) long year of working, child-rearing and social distancing from home.
Strategy’s editorial team would like to understand the impact the last year has had on those within marketing and advertising, both personally and professionally. So the publication has put together a short survey as part of an editorial content series that aims to get a pulse on how the industry is coping.
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The communicator's superpower: A better way to capture the voice of the employee
Ragan's PR Daily
As an internal communicator, you have a secret weapon at your fingertips — and you might not even realize it.
From Teams to Slack, Zoom and Workplace from Facebook, you likely use one or more of these platforms every day. Organizations across the globe turn to these corporate messaging platforms to support employee collaboration and strategic company communications in a largely remote workforce.
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