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Society News


Proudly recognizing excellence in Canadian public relations
CPRS
"To stand alongside the best PR professionals in the country and be recognized as a National Award of Excellence recipient is an honour and a privilege that is difficult to put into words, even for those of us who write for a living. The achievement is certainly a source of pride and affirmation of a team's hard work. But, even more than that, it encourages you to keep being creative and striving for excellence. It becomes an impetus for future growth and accomplishment." – Tracy Bell, Public Relations Specialist/Spécialiste des relations publiques, Ambulance NB. The CPRS Awards of Excellence deadline is Monday, March 9, 2015.
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PRODUCT SHOWCASE
  Managing a retail client?

We bet you’re thinking about holiday media coverage.

Engage with this list of 10 Canadian media contacts covering everything from home décor to video games. Make sure your brand gets continuous coverage into the New Year.

Continue the conversation!
 


March is Membership Month
CPRS
Still haven't made the decision to join CPRS? March is Membership month at CPRS and there's no better time to become part of Canada's expanding public relations professional community. As a special welcome from CPRS, all new national members joining during March Membership Month will automatically receive a complimentary one-year subscription to Public Relations Tactics newspaper published monthly by the Public Relations Society of America (a value of $79.10). And one lucky new member will win a complimentary registration to Engagement + Impact 2015 (valued at $1,525). Click here to read all about the wide range of programs, services and discounts available with membership.
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Show the impact of Canadian PR research
CPRS
The CPRS National Council on Education invites public relations educators, public relations graduate students and public relations professionals to submit abstracts relating to public relations research, theory and practice for presentation in the Educators' Stream of the 2015 CPRS Conference in Montreal, QC, May 31 to June 2. This stream will showcase examples of research and innovation from Canadian public relations scholars. Enter your research abstract and share your work!
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Revealing the new: Humanizing innovation with storytelling
CPRS
We are witnessing the evolution of the customer right before our eyes. Markets are moving from the traditional notion of creating demand to co-creation of experiences where people desire to be part of the process. SAP Global Vice President of Customer Strategy, Reuven Gorsht, will share techniques and examples that humanize innovation by telling compelling stories in his Engagement + Impact keynote address on Tuesday, June 2, 2015.
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La nouveauté révélée : Comment humaniser l'innovation et la narration
SCRP
Nous sommes témoins directs de l'évolution des consommateurs. Les marchés se déplacent de la notion traditionnelle de création de la demande vers la co-création du désir des individus de participer au processus. Reuven Gorsht, vice-président mondial de la Stratégie de consommation, SAP, partagera quelques techniques et exemples qui personnalisent l'innovation en relatant des histoires touchantes à Engagement + Impact le mardi 2 juin 2015.
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Meet the newest CPRS Members with APRs
CPRS
The Canadian Public Relations Society Inc. (CPRS) is pleased to introduce Canada's newest accredited public relations professionals. Fourteen CPRS members from across Canada successfully completed the requirements to become accredited in public relations (APR) in 2014. The newly accredited professionals will be recognized in front of industry peers at the annual Canadian Public Relations Conference in Montreal, Quebec May 31-June 2, 2015.
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CPRS is pleased to announce the newest Member Benefit Program
CPRS
In partnership with LMS ProLink, CPRS is offering a discounted Group Home and Automobile Insurance program to all members. Talk to LMS Prolink by March 27 for your chance to win the sweepstakes contest!
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La SCRP est heureuse d'annoncer le plus récent programme d'avantages aux membres
SCRP
En partenariat avec LMS ProLink, la SCRP offre un programme d'assurance habitation et automobile de groupe permettant à tous les membres de la SCRP de réaliser des économies. Talk to LMS Prolink by March 27 for your chance to win the sweepstakes contest!
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Career File


Find PR opportunities across Canada
CPRS
With new positions added on a weekly basis, it's easy to see why the CPRS Career File is the most viewed web page on the CPRS website. Look online to view available positions in locations across the country.
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National News


Kokanee scales great heights in uniquely Canadian marketing stunt
The Globe and Mail
It's something of a marketing joke that, while no brand has a lock on being stored in customers' fridges, beers often advertise themselves as ice cold. Kokanee has taken that claim a step further, gathering snow from mountains in Western Canada to create a limited-edition line of its beer.
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Kokanee scales great heights in uniquely Canadian marketing stunt
The Globe and Mail
It's something of a marketing joke that, while no brand has a lock on being stored in customers' fridges, beers often advertise themselves as ice cold. Kokanee has taken that claim a step further, gathering snow from mountains in Western Canada to create a limited-edition line of its beer.

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Make Friday the 13th your lucky day!
CPRS
Check out the latest additions to the speaker lineup for Engagement + Impact 2015. Newly confirmed speakers from the Huffington Post Canada and CN Railway have been added to the conference program!

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Accreditation News Update: Newest CPRS Members with APRs
CPRS
Canada's newest Accredited in Public Relations (APR) professionals have been announced! The APR identifies practitioners who have depth of experience and competence in the professional practice of public relations.

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NEW RESEARCH: Fairness can make or break corporate reputation
NATIONAL
NATIONAL Public Relations and its digital division Sonic Boom applied their unique digital ethnographic methodology to Canadians' comments on Reddit.com. What did they find after analyzing more than 20,000 conversations? Canadians have clear expectations of fairness in all aspects of business and government. Communicating fairness may be a key strategy in building and maintaining corporate reputation.
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NOUVELLE ÉTUDE : Les comportements responsables peuvent contribuer à rehausser ou à briser une réputation corporative
NATIONAL
Le Cabinet de relations publiques NATIONAL et sa division numérique Sonic Boom ont appliqué leur méthodologie de recherche unique, l'ethnographie numérique, aux commentaires des Canadiens sur le site Reddit.com. Qu'ont-ils découvert après avoir analysé plus de 20 000 conversations? Les Canadiens ont des attentes précises en matière de comportements responsables dans toutes les sphères d'activités des entreprises et des gouvernements. La communication des comportements responsables peut s'avérer une stratégie clé pour bâtir ou maintenir la réputation corporative.
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Top News Stories


How to explain PR to your friends
Business 2 Community
I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms. But ask any person on the street what public relations is, and nine times out of 10 you'll get some form of party planning or spin (or just complete confusion).
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Public relations vets turn to content marketing to remake travel PR
Skift
Many large public relations firms operating in the travel space are still doing things the way they have for decades, without incorporating the full array of tools available in the digital age. The traditional scenario revolves around PR firms sending out press releases on behalf of their travel clients to members of the travel media within a specific niche. For some agencies, the only thing that has changed in the last 15 years is moving from mail to email.
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Why email marketing still pays off
Business In Vancouver
The rumours of its death are greatly exaggerated. In fact, email is a more viable and cost-effective medium for sales, marketing, prospecting and community-building than ever before.
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4 ways that being in public relations is like being a backup singer
Business 2 Community
In my experience, being a PR professional has been all about working outside of the spotlight to make others look good. Rather than a Flavor Flav-type hype man, if the client is the "star," then in many cases I'm the "backup singer," adding detail, accentuation, and the necessary ideas to flesh out a plan or initiative and make it feel complete. In that spirit, here are four ways that being in PR is like being a backup singer.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    CPRS Career File: Professional Opportunities across Canada (CPRS)
PR in 2015: It's a bigger job than ever (Business 2 Community)
Effectively using content marketing in the public relations industry (Everything PR)

Don't be left behind. Click here to see what else you missed.


 



Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Oliver Kirby, Content Editor/Éditrice, 289.695.5401  
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