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Society News


Olympian Alex Bilodeau and Montreal Canadiens Senior VP of Communications to speak at Engagement + Impact 2015
CPRS
From using communications to enhance a sports franchise's brand to having an athlete advocate for your brand, it's easy to see how communications and sport have a mutually beneficial relationship in the 21st century. Two-time Olympic Gold Medalist Alex Bilodeau will discuss his approach to being a successful brand ambassador during his interactive interview hosted by Stephanie Thornbury, ABC, Vice President, Communications, Community Investment, Heritage & Linguistics, Hudson's Bay Company. Montreal Canadiens Senior Vice-President of Communications, Donald Beauchamp, will speak to #CPRS2015 delegates about the vital role that the Communications department plays in managing an iconic brand from the top down.
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SPOTLIGHT
  The State of the Media 2015

Cision's report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.

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L'olympien Alex Bilodeau et le v.-p. principal, Communications du Canadien de Montréal s'adresseront à la conférence Engagement + Impact 2015
SCRP
De l'utilisation des communications afin de rehausser l'image de marque d'une concession à demander à un athlète de se faire porte-parole de votre marque, il est facile de voir comment les communcations et le sport entretiennent une relations gagnant-gagnant au 21e siècle. Le double médaillé d'or olympique Alex Bilodeau parlera de son approche dans le cadre d'une entrevue interactive animée par Stephanie Thornbury, ABC, vice-présidente, Communication, investissement communautaire, patrimoine et linguistique de la Compagnie de la Baie d’Hudson. Le vice-président principal, Communications, du Canadien de Montréal, Donald Beauchamp, parlera aux délégués de la conférence #CPRS2015 à propos du rôle du service des communications dans la gestion de l'image de marque iconique à tous les niveaux décisionnels.
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PD Webinar April 22: Award-winning Social Media Campaign
CPRS
Vancouver Island University (VIU) launched the #ILearnHere Instagram campaign in the fall of 2013. The campaign aimed to raise awareness about VIU through the visually appealing Instagram platform. The campaign also included promotional contests which helped create community engagement. This campaign won a Bronze CPRS Award of Excellence in social media. CPRS members can attend this webinar at no cost on Wednesday, April 22, 2 p.m. ET.
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May 16 PRK Exam date quickly approaching
CPRS
The arrival of April brings signs of spring and rejuvenation. To public relations students across Canada, it brings the end of the post-secondary winter semester. As classes come to a close and students prepare for their final examinations of the year, many will graduate and will look to start the next chapter of their young careers. However, some students will take the initiative and write one last exam before hanging up their backpack and binders. The PRK Exam will be held on Saturday, May 16, 2015 in locations across Canada for recent graduates looking to differentiate themselves in the job market.
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CPRS Membership Benefits
CPRS
The CPRS Membership Month campaign is officially over. Thanks to the hard work of members and volunteers across all local Societies, CPRS National is pleased to welcome 50 new members to the Society who joined in March. CPRS members can use the 2015 Membership Directory to connect with colleagues from across the country throughout the year.
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LMS Home & Auto Insurance for CPRS Members: Car Sweepstakes
CPRS
CPRS is pleased to announce the newest Member Benefit Program. In partnership with LMS ProLink, CPRS is offering a discounted Group Home and Automobile Insurance program to all members. Request a no-obligation quote and become instantly eligible for the car sweepstakes contest! Visit the Member Insurance Program page on the CPRS website for more information.
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Assurance habitation et automobile LMS à l'intention des membres de la SCRP : tirage d'une voiture
SCRP
La SCRP est fière d'annoncer son plus récent programme d'avantages réservé aux membres. En partenariat avec LMS Prolink, la SCRP offre un programme d'assurance-groupe habitation et automobile à prix réduit à tous ses membres. Demandez une soumission sans obligation et devenez instantanément admissible au tirage d'une voiture! Visitez la page du programme d'assurances à l'intention des membres pour plus de détails.
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Top News Stories


Brand monitoring for the C-Suite: What they need to know
Canada Newswire
There is a lot more to monitoring your brand than setting a few alerts with a search engine. What are you missing if you are not using the right brand monitoring tools?
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5 reasons why Periscope and Meerkat matter to PR pros
PR News
With the launch of Periscope, Twitter's standalone live video app joins others such as Meerkat and Livestream in an attempt to capitalize on the buzz surrounding streaming services. Users have flocked to these video apps, and big names such as Tyra Banks, Jimmy Fallon and even politicians Mitt Romney and Jeb Bush are getting in on the trend.
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21 things that happened on the social web recently
Stephen Waddington
The pace of innovation on the web is relentless. Social media is growing up as platforms mature and become increasingly commercial. Here are 21 platform updates and news items that the Ketchum Engagement Network has spotted around the social web recently.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Brand monitoring for the C-Suite: What they need to know
Canada Newswire
There is a lot more to monitoring your brand than setting a few alerts with a search engine. What are you missing if you are not using the right brand monitoring tools?

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The decline of journalism and the rise of public relations
The Washington Post
The decline in journalism created an extraordinary opportunity for corporate PR departments. News stories that portrayed products and companies in a favourable light were both more persuasive than traditional advertising and considerably cheaper.

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Find PR opportunities across Canada
CPRS
With new positions added on a weekly basis, it's easy to see why the CPRS Career File is the most viewed web page on the CPRS website. Look online to view available positions in locations across the country.

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MediaMiser acquires Bulldog Reporter, re-launches Daily 'Dog PR Journal
CPRS via Bulldog Reporter
Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry's best-read, widest distributed trade journal, Bulldog Reporter's Daily 'Dog.
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Marketing 2.0: What does this mean for PR professionals?
Everything PR
Working in public relations as a PR specialist requires the innate ability to showcase brands while promoting companies in a positive light. Understanding marketing 2.0 and how to effectively move forward with new tactics and methods is a way to outshine competitors while making a professional name for yourself within the industry.
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How social media can help with PR
Entrepreneur
Social media has come a long way from the days of Friendster and Myspace. With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, it has become as much a professional staple as a personal one. So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR?
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A tale of 2 agencies tackling multicultural market and more
AdAge
Deutsch is building a Hispanic unit called DLAtino in Los Angeles by poaching a partner and an exec creative director from independent Hispanic shop Grupo Gallegos. Before the move a few months ago, Montse Barrena and Juan Pablo Oubiña, born in Spain and Argentina respectively, had only worked at U.S. Hispanic ad agencies.
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La crédibilité des porte-parole en relations publiques aux Grands Communicateurs
Université du Québec
La prochaine soirée des Grands Communicateurs accueillera Cédric Essiminy, conseiller en relations publiques au Parc olympique. Il se penchera sur la crédibilité des porte-parole et sur la perception qu'en ont les différents publics.
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5 PR hacks for tech companies
Entrepreneur
Tech companies may be experts in innovation and engineering, but when it comes to publicizing their products, many are left in the dark. Without the right marketing and PR efforts, target audiences may never learn about products and services tech companies are offering.
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Big data: 5 exemples de son utilisation marketing
Webmarketing & co'm
Connu et pourtant ignoré, le Big Data est un peu le sous-marin du Web, très puissant, il offre une véritable force de frappe aux marques qui le mettent en oeuvre, et pourtant il reste plutôt caché, à tel point qu'on oublie à quel point il est décisif... Sujet on ne peut plus tendance, il reste néanmoins fantomatique lorsqu'il est question de connaître ses débouchés tellement ces derniers sont nombreux.
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Missed last week's issue? See which articles your colleagues read most.

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