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Webinar on award-winning social media campaign today at 2 p.m. ET
Join CPRS and Vancouver Island University (VIU) for a webinar on its award-winning social media campaign, #ILearnHere, on April 22 at 2 p.m. ET. Two members of the University's Strategic Marketing office will explore how VIU developed and executed this campaign, recipient of a 2014 CPRS Award of Excellence. This professional development webinar is offered at no cost to CPRS members and accounts for 0.5 Accreditation Maintenance Units. Sign up now online!
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Empire Club presents: News Media and Public Relations in the Digital Age
CPRS and The Empire Club
In partnership with CPRS, The Empire Club of Canada will host an industry luncheon on Tuesday, June 2 in Toronto, ON. The Empire Club welcomes Dr. Laura Toogood, co-author of Journalism and PR: News Media and Public Relations in the Digital Age, and John Cruickshank, President, Star Media Group, publisher of the Toronto Star, for a conversation on the future of journalism and public relations in the new media age. Attend the event as an individual or book a table for your team.
2015 CPRS Awards of Excellence Winners to be announced next month
The winners of the 2015 CPRS Awards of Excellence will be announced in two weeks! The annual awards program celebrates the best in Canadian public relations through rigourous judging by industry experts. Outstanding communications campaigns are recognized at the annual Awards of Excellence gala in June. This year's gala, organized jointly with the SQPRP Awards program, will be held in Montreal on Tuesday, June 2, 2015. Single tickets and tables of eight are available to purchase online.
Les lauréats des Prix d'excellence 2015 de la SCRP seront annoncés le mois prochain
Les lauréats des prix d'excellence 2015 de la SCRP seront annoncés dans deux semaines! La programmation annuelle des Prix rend hommage au meilleur talent en relations publiques au Canada, après une évaluation rigoureuse menée par des experts de l'industrie. Les campagnes de communication exceptionnelles sont reconnues à l'occasion du gala annuel des Prix d'excellence en juin. Le gala de cette année, organisé conjointement avec le programme des prix de la SQPRP, aura lieu à Montréal le mardi 2 juin 2015. Les billets individuels et les tables complètes sont en vente en ligne.
New CPRS members
Practitioners in 130 Canadian organizations joined CPRS in the last six months. Organizations represented include: BC Hydro, Ryerson University, Enterprise Canada, Parks Canada, Alberta Medical Association, BMO Financial Group, United Way, NATIONAL Public Relations, City of Calgary, SNC-Lavalin, Niagara Health System, ATCO Gas, Banque Nationale, Tourism Richmond, Loblaw Companies Ltd., New Brunswick Community College, World Vision Canada, Interac Association, Joseph Brant Hospital and more. CPRS members can find the new members in the CPRS online directory.
Is the PRK Exam for you?
The Public Relations Knowledge (PRK)® Exam is a unique opportunity for recent graduates and those new to the PR profession to demonstrate that they have the skills and knowledge to excel in the public relations field. Registration for Canada's only standardized public relations exam closes in three weeks. Exam writers have until Wednesday, May 13 to sign up for the next PRK Exam on Saturday, May 16. The PRK Exam in offered in most major urban centres across Canada.
Historic settings: An evening with the stars and celebrating PR Excellence
In addition to offering three days of engaging speakers and interactive workshops, the 2015 Canadian Public Relations Conference, Engagement + Impact, hosts three evening events that promise not to disappoint. The conference's opening reception #PRMIXER at the host hotel in Old Montreal allows delegates to make new connections in an historic setting. Monday night's trip to the Rio Tinto Alcan Planetarium will give attendees a stellar experience at Canada's largest natural sciences museum complex. The conference ends on a high note with the joint CPRS-SQPRP National Awards Gala at Marché Bonsecours. The Awards Gala celebrates the brightest minds in Canadian public relations and communications management.
Décor historique, soirée sous les étoiles et célébration de l'excellence en relations publiques
En plus d'offrir trois journées remplies de conférenciers mobilisateurs et d'ateliers interactifs, la Conférence canadienne des relations publiques 2015 Engagement + Impact propose trois événements de soirée qui promettent de vous plaire. La réception inaugurale de la conférence #PRMIXER se tiendra à l'hôtel hôtel de la conférence, dans le Vieux-Montréal. Elle permettra aux délégués de tisser de nouveaux liens dans un décor historique. La sortie du lundi soir au Planétarium Rio Tinto Alcan offrira aux participants une expérience stellaire dans l'un des plus importants complexes de musée des sciences naturelles du Canada. La conférence prendra fin sur une note culminante avec le gala des prix conjoints SCRP-SQPRP, au Marché Bonsecours. Le Gala des Prix célèbre le meilleur talent en relations publiques et en gestion des communications au Canada.
REMINDER: A survey from Leger and CPRS
CPRS is conducting a survey of members and non-members in Canada to gain insights from public relations practitioners on the benefits of belonging to a professional association. The survey is being conducted by Leger on behalf of CPRS. All respondents who complete the survey are eligible to be entered into a draw for an Apple iPad. Your unique survey link is included in the email sent to you directly from email@example.com. Please take a moment to complete your responses by April 30, 2015. If you have any questions about the purpose or content of the survey, or the collection of personal information during this process, please contact: Karen Dalton APR, CAE, Executive Director, CPRS at (416) 239-7034 or by email at firstname.lastname@example.org.
RAPPEL: Un sondage de Leger et la SCRP
SCRP mène un sondage auprès des membres et des non-membres au Canada afin de mieux comprendre les avantages de l'appartenance à une association professionnelle, et ce, à partir du point de vue de professionnels des relations publiques. Le sondage est mené par Léger au nom de la SCRP. Tous les répondants qui complètent le sondage sont admissibles au tirage d'un iPad d'Apple. Votre lien unique vers le sondage est compris dans le courriel envoyé directement par email@example.com. Veuillez prendre un moment pour soumettre votre questionnaire. Si vous avez des questions au sujet de l'objectif ou du contenu du sondage, ou de la collecte de renseignements personnels au cours de ce processus, veuillez communiquer avec Karen Dalton, ARP, DAI, directrice générale de la SCRP, au 416 239-7034 ou par courriel au firstname.lastname@example.org.
How well-planned controversy can set your content on fire
PR In Your Pajamas
Have you ever scrolled through your Twitter feed and found a post or headline that so unnerved you, that set your teeth so on edge that in spite of your better judgement you just had to react?
Like many people do, you might have looked through the comments and follow-ups to see what others thought, hoping to find other people that saw just how ridiculously offensive the original post was. And, if you're like most of the Web, you likely clicked and shared the post, attaching your own editorial to the top.
PR spend dips but marketing spend is forecast to rise overall
In spite of the dip in PR spend, James Goddard, chief executive at JJ Marketing, said there is no need for agencies to panic: "Despite PR budgets being revised lower in Q1 2015, this could just be an anomaly as this is the first such occurrence in five quarters. We only have to look at the breakdown of 2015 budget plans to see that things are looking good for PR, with a net balance of 15.4 per cent of companies reporting an increase in spend."
Can PR be an art form? A new programme of events at the V&A sets out to say yes
The V&A is a museum of art, design and performance, and a lot of people will ask why we are putting on an exhibition about PR. Is PR art? Well, that's the question we seek to answer. Is it art? Is it social engineering? We do not want to say whether things are good or bad. Rather, our role at the V&A is to give people access to understand things better.
Deconstructing the Century of the Selfie for PR purposes
This is a post-reflection on Stuart Ewen's lecture at the Museum of Public Relations in late March 2015, when a crowded hall of public relations and communication scholars, practitioners and students were inspired by his sophisticated, cultured and provocative ideas and concepts dealing with Edward Bernays and the Century of the Selfie. Our guest lecturer possessed a passion rarely demonstrated by a seasoned academic and writer — even Stuart Ewen occasionally seemed bemused, as if surprised by his own intensity.
Why being called a 'social media guru' is bad for your marketing career
Business 2 Community
Once in a while, I get introduced by people as a "social media guru." I know they mean well when they do that; perhaps they even intend to compliment me when they say it. But that title — "social media guru" — never sat well with me. And it probably never will.
Avoid the imitation game: Be ready to break the rules
It can be easy to fall into habits. Consumers expect to receive their news in certain ways, CEOs expect their PR departments to work in certain ways and the success of a particular announcement or campaign is measured in ways that ties back to these expectations.
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