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Society News


Webinar on award-winning advocacy campaign May 20
CPRS
Join CPRS and Yellow Pages Group (YPG) for a webinar on its award-winning advocacy campaign, Shop The Neighbourhood Initiative, today, Wednesday, May 20 at 2 p.m. ET. Yellow Pages Group developed an advocacy campaign aimed at encouraging consumer support for local businesses through a shopping event, Shop The Neighbourhood Initiative. This professional development webinar is offered at no cost to CPRS members and accounts for 0.5 Accreditation Maintenance Units. A small fee will apply to non-members. Sign up online.
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SPOTLIGHT
  The All-New Cision Social Edition Is Here!

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Engage with the Canadian Public Relations Conference
CPRS
Whether you are in the conference's host city of Montreal or in downtown Victoria, you can remain up-to-date with everything happening at the 2015 Engagement + Impact CPRS conference by following the conference twitter account at @CPRS2015 and the conference hashtag #CPRS2015. Connect with speakers and fellow delegates from all parts of the country. Single day registration is available for those unable to attend the entire conference.
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Suivez la Conférence canadienne des relations publiques
SCRP
Que vous vous trouviez dans la ville hôtesse de la conférence, Montréal, ou au centre-ville de Victoria, vous pouvez demeurer au courant des derniers développements de la conférence Engagement + Impact 2015 de la SCRP en suivant la conférence sur Twitter au @CPRS2015 et le mot-dièse de la conférence #CPRS2015. Suivez nos conférenciers et vos collègues de tout le pays.
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Membership Benefits
CPRS
Over the past number of months, the Canadian Public Relations Society has added new services that benefit CPRS members across Canada. Perkopolis is a free member service offering exclusive access to discounted products and services, including hotels, shopping, entertainment and more — at no cost. Law Assist is an enhanced legal and financial benefits plan. Special member rates from Law Assist provide CPRS members with access to lawyers and financial consultants from coast to coast. UPS offers member discounts on shipping within Canada and around the world. LMS Prolink offers CPRS members a comprehensive member insurance program which provides professional, auto, and home coverage.
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CPRS Career File: For job seekers and job recruiters
CPRS
If you are a prospective employer or recruiter, the CPRS Career File offers you a cost-effective and highly-targeted vehicle to reach public relations professionals from across Canada. Job seekers are able to view available positions in different provinces and territories, with job postings updated on a weekly basis.
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Babillard d'emploi de la SCRP : Pour les chercheurs d'emploi et les recruteurs
SCRP
Que vous soyez employeur potentiel ou recruteur, le Babillard d'emploi de la SCRP est un moyen rentable et hautement ciblé de rejoindre les professionnels des relations publiques de partout au Canada. Les chercheurs d'emploi sont en mesure de visionner tous les postes disponibles dans les diverses provinces et dans les territoires et les offres d'emploi sont mises à jour à chaque semaine.
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Top News Stories


What today's PR pros can learn from a 100-year-old press release
Business Wire
On Oct. 28, 1906, tragedy occurred — an eastbound train speeding through Atlantic City derailed over a drawbridge causing 53 passengers to drown in the creek below. Popular corporate practice at the time called for Pennsylvania Railroad, owners of the ill-fated train, to cover up the incident. This is exactly what might have happened had it not been for Ivy Lee, an early public relations practitioner hired by the company to build a better public image.
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3 creative ways to amp-up your PR game
Business 2 Community
Public relations goes beyond communication. It has evolved from media pitching and news clippings to full-on storytelling and creative showcasing. As today's PR professionals strive to set themselves apart from the others, they each develop a tool kit of special practices and unique ways to bring their clients to the eyes of consumers. We've highlighted some creative PR tips and trends that are switching up the game for professionals everywhere.
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Calgary Stampede on a wild ride with its new marketing ad
Global News
A Calgary Stampede advertisement is attracting a lot of attention, but for the wrong reasons. It is called, "Champions Buckle Up," and there is growing sentiment of disappointment over the marketing campaign.
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How body cameras can be a PR boon to Toronto police
NOW Magazine
Toronto police are engaged in plenty of public filming, but don’t seem to want to become walking recording devices themselves. A pilot project to outfit 100 Toronto officers with body cameras officially got rolling after much study and resistance from the police union which has raised concerns about the devices being used by management to "spy" on rank and file officers.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
Download media kit/Télécharger la trousse média

Oliver Kirby, Content Editor/Éditrice, 289.695.5401  
Contribute news/Envoyez-nous les nouvelles


CPRS Contact Info:
www.cprs.ca
4195 Dundas Street West
Toronto, Canada
M8X 1Y4

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