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CPRS National Summit — ASCEND 2014
The Canadian Public Relations Society
The Canadian Public Relations Society (CPRS) will host its annual Canadian Public Relations Conference in beautiful Banff, Alberta, May 25-27, 2014. The National Summit will help public relations and communications management professionals reach the peak of public relations!
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Attention ASCEND Conference-goers: Get the inside track on the latest PR research
The Canadian Public Relations Society
These sessions are 100 per cent maple syrup and hockey: Canadian content in PR education; Lobbying at the federal level; and leveraging PR to achieve goals at Ontario Power Generation.
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4 tips for getting "back to the roots" of content marketing
IT Business
It's easy to feel content marketing is just another ad wrapped in text and images — inefficient, and for some brands, it's not much more than a sales pitch. But for content marketing advocates Brian Rosztein and Natalie Henley, it's a lot more than that. "In content marketing, the content is the ad. It's very important to understand it's not the content of your ad, the content itself is the ad," said Rotsztein, an independent Internet marketing strategist based in Montreal, QC.
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WhyConf A Marketing and Communications Conference
WhyConf
Come. Spend the day asking important questions...

Why do people buy-in?
Why share your "story" and how do you maximize its impact?
Why do marketing and communications matter more now than ever?

Get ready to be inspired. Challenged. Energized. From some of the most influential and innovative PR and marketing pros anywhere.


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CPRS Professional Development Webinar on June 11th 2:00 PM ET
The Canadian Public Relations Society
Scouts Canada hit the national news with a shocking series of allegations in a CBC story called Scout's Honour. Over a nine-month period, this challenging situation was turned around by a crisis team comprised of volunteers, staff and consultants. This webinar will show you that by applying best practices, a train wreck was averted and the process of rebuilding Scouts Canada's reputation began.
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APR Celebrates Golden Anniversary
Accredited in Public Relations
2014 marks a landmark year for the Accredited in Public Relations (APR) designation; the internationally recognized certification of the public relations profession is celebrating 50 years in North America.
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L'agrément ARP célèbre ses 50 ans
Accredited in Public Relations
2014 marque une étape importante pour le titre agréé en relations publiques (ARP); cette certification mondialement reconnue de la profession des relations publiques célèbre ses 50 ans en Amérique du Nord.
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Accreditation breaking news
The Canadian Public Relations Society
2014 Accreditation candidates who submitted their work samples on April 1 will soon be receiving their grades and two exciting sessions for APRs and future accreditation candidates are taking place at the Banff conference.
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Nouvelles fraîches de l'agrément
The Canadian Public Relations Society
Les candidats à l'agrément 2014 qui ont présent leurs échantillons de travail le 1er avril recevront bientôt leurs notes et deux excitantes sessions destinées aux membres agréés et aux futurs candidats à l'agrément auront lieu à la Conférence de Banff.
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CPRS Manitoba Celebrates Manitoba Communicator of the Year
The Canadian Public Relations Society
A luncheon gala in April, the Manitoba Chapter of the Canadian Public Relations Society (CPRS) was pleased to recognize Jason Syvixay of Downtown Winnipeg BIZ as the 2014 Manitoba Communicator of the Year (MCOY).

CPRS Manitoba developed the MCOY award in 2008 to honour individuals and organizations that effectively employ public relations strategies to achieve organizational goals.

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Overwhelmed by Canada's anti-spam law? Start here with the basics
Mondaq
If you have just heard about Canada's new anti-spam law (commonly known as "CASL"), or are trying to prepare to comply with it, you may be overwhelmed in terms of how it applies to your organization. You may also be concerned that, commencing on July 1, 2014, failure to comply with CASL can have serious consequences, including significant administrative monetary penalties (up to $1 million per violation for individuals and up to $10 million per violation for organizations).
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La communication québécoise au service des démocraties émergentes
Le Devoir
Médecins sans frontières répond à des urgences humanitaires à l'échelle du globe. Reporters sans frontière se porte à la défense de la liberté de la presse et du droit à l'information. Les ingénieurs, architectes et pompiers sans frontières remplissent, tous à leur façon, des fonctions cruciales dans des régions en crise.
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CPRS Career File
The Canadian Public Relations Society
Finished school and all you find are job postings for positions too senior for you? Don't be fooled — just because you don't see your ideal job listed doesn't mean there are no opportunities. Your first step should be the CPRS Career File to see who is hiring. They may not know how much they need you ... yet!
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Battle of the brands: Those with original content win
Business 2 Community
Let's just get it out there: If you're not creating original content, it's time to acknowledge the fact that you're already losing. Because somewhere out there in your industry is a company that is creating content, and they’re stealing all of your potential customers. According to research from WP Engine, 62 per cent of Americans want to see original content directly from their favorite brands—and they're not just saying that to create more work. Currently, almost half of respondents said they read blogs of their favorite brands.
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CPRS Membership
The Canadian Public Relations Society
Everyone has their reasons for joining a professional association... read what one CPRS member has to say about his membership.
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Comment gérer efficacement ses communications
Infopresse
Qu'est-ce qui vous a amené à aborder ce sujet? J’ai eu l'occasion de constater l'intérêt que suscite l'analyse de l'actualité sous l'angle de la communication. Néanmoins, plusieurs entrepreneurs et professionnels en communication ont une vision illusoire du milieu. Comprendre son utilité et connaître la manière adéquate pour la gérer sont des connaissances que j'essaie de procurer aux lecteurs.
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CPRS National Awards Gala
The Canadian Public Relations Society
Communicators from across the country will gather at the Fairmont Banff Springs on Tuesday, May 27 for an evening of celebrating public relations excellence. CPRS National recently announced the 25 organizations which won 32 Awards of Excellence this year. The gold, silver and bronze winners won't be unveiled until the Awards Gala.
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SCRP: Gala des Prix nationaux 2014
The Canadian Public Relations Society
Il ne reste qu'une semaine et demi avant le Gala des Prix nationaux 2014 de la SCRP! Les communicateurs de partout au pays se réuniront au Fairmont Banff Springs le mardi 27 mai dans le cadre d'une soirée de célébration de l'excellence en relations publiques. La SCRP nationale a récemment annoncé les noms des 25 organisations lauréates des 32 Prix d'excellence de cette année. Les noms des lauréats des prix or, argent et bronze ne seront dévoilés qu'au moment du Gala.
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MAKE YOUR COMPANY OR CLIENTS AN INGENIOUS STAR!
The Information Technology Association of Canada
The Information Technology Association of Canada (ITAC) has launched its third annual Ingenious Awards to reward excellence and innovation in the use of information and communications technology (ICT) by Canadian companies in five categories: Not-For-Profit, Small/Medium Public, Small/Medium Private, Large Public, and Large Private.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Daniel Carelli,Content Editor/Éditrice, 289.695.5417  
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CPRS Contact Info:
www.cprs.ca
4195 Dundas Street West
Toronto, Canada
M8X 1Y4

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