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National News

Annual CPRS National Awards Gala Recognizes Best in Canadian Public Relations
CPRS
The Canadian Public Relations Society (CPRS) celebrated excellence in the public relations and communications field during the 2014 CPRS National Awards Gala in Banff, AB on May 27. CPRS presented a total of 32 Awards of Excellence to the best public relations and communications management teams from across Canada.
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PRODUCT SHOWCASE
  Don't Call Me a Mommy Blogger! [Video]
From rocking out on Much Music to reaching Canadian moms online, Erica Ehm has covered it all. Tune in to hear about the birth of YummyMummyClub.ca. 

Episode Guide: 
 1: Much Music and Beyond 
 2: Content for Canadians 
 3: Don’t Call Me a Mommy Blogger! 

 


Le Gala annuel des Prix nationaux de la SCRP souligne le meilleur talent en relations publiques au Canada
SCRP
La Société canadienne des relations publiques (SCRP) célébrait l'excellence dans le domaine des relations publiques et de la gestion des communications dans le cadre du Gala des Prix nationaux, le 27 mai dernier à Banff.
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Introducing the 2014-15 Board of Directors
CPRS
View the CPRS National Board of Directors.








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Présentation du Conseil d'administration 2014-2015
SCRP
Afficher le Conseil d'administration national de la SCRP.
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ASCEND 2014 Delegate Information
CPRS
Delegates of ASCEND 2014 can access official conference photographs taken by The Canadian Press Images, download conference workshop presentations and complete the conference survey by accessing the link provided in a recent delegate email. Contact CPRS if you have not received this email.
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Canadian Public Relations Society Honours Jean Valin with Philip A. Novikoff Memorial Award
CPRS
“Receiving the top award from an industry association is such an honour. Receiving it for a lifetime of achievements usually signals the end of a career. However in my case, I am still working on setting global standards for public relations and receiving the prestigious Philip A. Novikoff award spurs me to continue my quest,” said Jean Valin APR, FCPRS LM, principal, Valin Strategic Communications.



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La Société canadienne des relations publiques présente à Jean Valin le Prix commémoratif Philip A. Novikoff
SCRP

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Canadian Public Relations Society names Daniel Granger as recipient of PR Award of Attainment
CPRS
“I am very honored to be receiving this award and I sincerely thank the many people, women and men, who guided me over the course of my professional life. Luc Beauregard gave me the chance to learn the true work of a public relations consultant and urged me to get involved with the CPRS,” said Daniel Granger APR, FCPRS, president, ACJ Communication.



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La Société canadienne des relations publiques remet son Prix de réalisations exceptionnelles à Daniel Granger
SCRP

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Lydia Boyko receives Canadian Public Relations Society Award for Outstanding Achievement
CPRS
“This tremendous recognition for work as national accreditation 'team leader' would not be possible without my 'team of genius', these dedicated public relations practitioners from across Canada understand the importance of accreditation as integral to building the profession's profile, integrity and respect,” Lydia Boyko APR, FLMI, B.J., M.Ed., Ph.D. (LM CPRS), professor, School of Media Studies & Information Technology, Humber College.


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Lydia Boyko, lauréate du Prix de performance remarquable de la Société canadienne des relations publiques
SCRP

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Jane Allison named Mentor of the Year by Canadian Public Relations Society
CPRS
“Being a mentor is great for both parties - we both feel great about the process. I had great mentors when I was starting out - still do - and it made a real impact on me and my career. I love the idea of paying it forward,” said Jane Allison, APR, FCPRS, Manager, Community Partnerships, The Hamilton Spectator.



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Jane Allison nommée Mentor de l'année par la Société canadienne des relations publiques
SCRP

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Information about the 2014 PR Research Session
CPRS
The fourth annual Educators Roundtable took place on the first day of the 2014 National Summit in Banff, AB, May 25-27. Two Canadian researchers presented findings about the public relations and communications management industry.



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Renseignements sur la session de recherche sur les relations publiques 2014
SCRP
La quatrième édition annuelle de la table ronde des éducateurs a eu lieu le premier jour du Sommet national 2014 de Banff, en Alberta, du 25 au 27 mai. Deux chercheurs canadiens ont présenté leurs découvertes sur l'industrie des relations publiques et de la gestion des communications.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Orange is the new sponsored content
New York Observer
The New York Times posted a lengthy, interactive story this morning about how the prison system fails to meet the needs of female inmates. The piece was well-reported. It included quotes from advocates of prison reform, former inmates, statistics about incarceration rates and links to related stories from the Times archive. There were illustrations, infographics and an audio component.

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Overwhelmed by Canada's anti-spam law? Start here with the basics
Mondaq
If you have just heard about Canada's new anti-spam law (commonly known as "CASL"), or are trying to prepare to comply with it, you may be overwhelmed in terms of how it applies to your organization. You may also be concerned that, commencing on July 1, 2014, failure to comply with CASL can have serious consequences, including significant administrative monetary penalties (up to $1 million per violation for individuals and up to $10 million per violation for organizations).

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Sean Kelly APR, FCPRS becomes the 58th President of PR association
CPRS
It was wonderful to see my colleagues and friends last month at the National Conference in Banff, Alberta. What a beautiful place to visit and what a fantastic conference it was. There were many highlights for me, but the tribute video to Luc Beauregard that played at the gala was most heartwarming and inspiring.

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Career File


When is traffic a good thing?
CPRS
The Career File web page receives the highest amount of visitor traffic on the CPRS national website. If you’re trying to reach a qualified candidate for your public relations and communication management job posting, the CPRS Career File is where you want to be!
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Quand l'achalandage devient-il bénéfique?
SCRP
La page Web des carrières reçoit le plus gros volume de visiteurs de tout le site Web national. Si vous tentez de rejoindre un candidat qualifié pour combler un poste en relations publiques et en gestion de la communication, le babillard Carrières de la SCRP est l'endroit parfait pour le faire!
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Membership Moments


New discount program for members
CPRS
The Canadian Public Relations Society is proud to offer member-only exclusive access to various discounted products and services through a new partnership with Perkopolis.


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Nouveau programme de rabais pour les membres
SCRP
La Société canadienne des relations publiques est fière d'offrir à tous ses membres un accès à des rabais exclusifs à l'achat des produits et services grâce à son nouveau partenaire, Perkopolis.
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Upcoming Events


Canada's Anti-Spam Legislation (CASL) webinar
CPRS
Join CPRS on June 18 at 2 p.m. ET for a special webinar on Canada's Anti-Spam Legislation and its impact on the public relations and communications industry.





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Webinaire sur la Loi canadienne sur le pourriel
SCRP
Joignez-vous à la SCRP le mercredi 18 juin à 14h, heure de l'Est pour un webinaire spécial sur la Loi canadienne sur le pourriel et les autres menaces électroniques et son impact sur l'industrie des relations publiques et des communications. (activite en anglais)





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Is That the CBC In the Parking Lot? Moving Scouts Canada from Crisis Mode to Leadership Position Crisis Communication
CPRS
This CPRS professional development webinar was presented on June 11, 2014. CPRS members may view the archived webinar using their national website login information. If you missed the webinar, access it today! Email CPRS if you have issues accessing the website.
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Is That the CBC In the Parking Lot? Moving Scouts Canada from Crisis Mode to Leadership Position Crisis Communication
SCRP
Ce webinaire de développement professionnel de la SCRP a été présenté le 11 juin 2014. Les membres de la SCRP peuvent le visionner en archives à l'aide de leurs renseignements d'accès au site Web national. Si vous avez manqué ce webinaire, visionnez-le dès aujourd'hui! Écrivez pas courriel à la SCRP si vous éprouvez de la difficulté à accéder au site.
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Top News Stories


La véritable raison pour laquelle Microsoft demande au gouvernement américain de cesser violer la vie privée de ses clients
Les Affaires
Ce n'est pas un hasard si Microsoft défie publiquement le gouvernement américain en refusant le plus souvent possible de lui remettre de l'information sur ses clients. Depuis les révélations d'Edward Snowden, l'entreprise a multiplié les initiatives pour rassurer ses clients en matière de confidentialité.
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Orange is the new sponsored content
New York Observer
The New York Times posted a lengthy, interactive story this morning about how the prison system fails to meet the needs of female inmates. The piece was well-reported. It included quotes from advocates of prison reform, former inmates, statistics about incarceration rates and links to related stories from the Times archive. There were illustrations, infographics and an audio component.
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How anonymous chat apps can avoid disappearing like their content
PSFK Labs
The private chat space is bigger than people realize, but not as robust as traditional messaging. The last several months have brought a great deal of attention to ephemeral and anonymous apps such as Secret, Rumr and Snapchat. In a recent interview, Mark Zuckerberg said that, "private communication is a bigger space than people realize," and he is absolutely correct. Whisper, for example, an app that lets users post short messages to strangers without their names attached, said it garnered 3 billion monthly page views in December and is said to be raising a $30 million round from investors.
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Fan-made video game content crushing brands on YouTube by 19-to-1
ReelSEO.com
At E3, the yearly Electronic Entertainment Expo, Sony announced that the PlayStation 4 will be giving users the ability to upload gameplay clips to their YouTube channels. It's no surprise that the PS4 is paying attention to YouTube – in fact this year YouTube itself named PlayStation as the third best brand overall on the entire YouTube network.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    National CPRS Directors Elected at AGM (CPRS)
Congratulations to the 2014 CPRS National Award recipients (CPRS)
Sean Kelly APR, FCPRS becomes the 58th President of PR association (CPRS)
CPRS Professional Development Webinar on June 11th 2:00 PM ET (The Canadian Public Relations Society)
Sean Kelly ARP, FSCRP devient le 58e président de l'association des relations publiques (SCRP)
CRTC: Anti-spam law will be difficult to police (CTV News)

Don't be left behind. Click here to see what else you missed.


The 5 trends driving PR today
Digital Journal
The changing media landscape has ripple effects beyond the newsroom: public relations is evolving to fit the data-driven digital world. Through all of this change, PR is going strong: 2013 was a markedly strong year for PR firms and agencies and recent research shows that PR is more effective than content marketing through all stages of the buying cycle. From how to best structure your news to grab audience attention to the metrics that matter, these trends will demonstrate best practices to drive successful PR today.
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The metrics to use in PR programs
AllBusiness.com
A common complaint among business owners and leaders is, "I spent all this money on PR and it didn't work." In fact, Geoffrey James says in an Inc. article, “I know people who are paying as much as $10,000 a month to a PR firm and getting very little out of it. And that's sad, because PR — getting positive media coverage — isn't all that difficult." But here's the thing: PR isn't just about getting positive media coverage. If you're spending $10,000 a month and "getting very little out of it," there are a few things going wrong.
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B2B content marketing and the importance of objectivity
Business 2 Community
Ubiquitous TV and print advertisements once proclaimed that three out of four doctors recommend Chesterfield cigarettes, that Lucky Strike cigarettes are "less irritating than other brands," and that "more doctors smoke Camels than any other cigarette." The campaigns often referenced the findings of "independent research studies" that were supposedly comprised of large numbers of physicians.
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PR firms agree to abide by Wikipedia rules
Digital Journal
Eleven large public relations firms have agreed to clean up the way they interact with Wikipedia, the online encyclopedia. Some of the companies have been involved in editing pages to favor their clients via pseudonymous accounts.
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