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Society News


Honouring our pioneers: Ruth Hammond celebrates 95 years in July
CPRS
How do you honour someone who has achieved so much in life and is celebrating 95 years in July 2015? A woman who has made a difference to all our careers by insisting that educating public relations practitioners was essential, that we had a responsibility to develop degree programs at post-secondary institutions, and that we needed a professional designation to demonstrate that we are professionals. It was her work with other colleagues that established curricula for some of the early college diploma and certificate programs in Canada as well as the CPRS Accreditation program.
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SPOTLIGHT
  The All-New Cision Social Edition Is Here!

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A look back at Engagement + Impact 2015
CPRS
The 2015 CPRS National Conference, Engagement + Impact was held in the Euro-inspired city of Montreal. From May 31-June 2, hundreds of PR and communications professionals were treated to three days of professional development workshops and keynote speakers such as Olympic Champion Alexandre Bilodeau, Montreal Canadians Senior Vice-President, Communications Donald Beauchamp and Reuven Gorsht, President, Customer Strategy, SAP. Which conference attendees had the most influence on Twitter?
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Retour: Engagement + Impact 2015
SCRP
La conférence nationale de la SCRP 2015, Engagement + Impact a eu lieu dans la belle ville de Montréal du 31 mai au 2 juin. Des centaines de professionnels des relations publiques et des communications ont profité des trois jours d'ateliers de développement professionnel et des conférenciers prestigieux tels que le champion olympique Alexandre Bilodeau, Donald Beauchamp vice-président principal, Communications, Canadiens de Montréal, et Reuven Gorsht, vice-président mondial, Stratégie de consommation, SAP. Quels participants ont eu le plus d'influence sur Twitter?
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Consider applying to the College of Fellows
CPRS
If you have 20 years' experience and meet the criteria, please give some serious thought to applying. We now have 100 Fellows and Honorary Fellows across Canada and would like to strengthen our numbers and undertake more projects while improving on those we have in place. To find out more about the College of Fellows and access the application form, please go to: cprs.ca/aboutus/fellows.aspx.
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Pensez à soumettre votre demande d'admission au College des Fellows
SCRP
Si vous comptez plus de 20 années d'expérience et répondez aux critères, veuillez songer sérieusement à présenter votre candidature. Nous comptons maintenant 100 Fellows et Fellows honoraires dans l'ensemble du Canada et nous aimerions gonfler ce nombre afin d'entreprendre davantage de projets tout en améliorant les projets déjà en place. Pour plus d'information sur le Collège des Fellows et avoir accès au formulaire d'admission, visitez le site Web suivant : scrp.ca/aboutus/fellows.aspx .
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CPRS Career File
CPRS
If you are a prospective employer or recruiter, the CPRS Career File offers you a cost-effective and highly-targeted vehicle to reach public relations professionals from across Canada. Connect to the Career File.
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CPRS Career File
SCRP
Si vous êtes un employeur potentiel ou un recruteur, le Dossier carrière de la SCRP offre un moyen très cible et très rentable pour rechercher des professionnels des relations publiques partout au Canada. Visitez le site carrières et professions.
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Top News Stories


What type of foundation does your PR career rest on?
Marketing Magazine
In the mid-'90s, my father brought home an intriguing textbook called Excellence in Public Relations and Communications Management. I still don't know why I was drawn to it. At close to 700 pages it was big and almost completely devoid of pictures or visuals — quite repelling, especially for a 20-year-old.
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Breathe life into your public relations story: How to make your pitch extraordinary
Business 2 Community
The truth is, just because your organization or brand won another award or is partnering with a charity to do good deeds does not mean the media is interested. Or at least they could be, and they just don't know it yet. One of the biggest tasks in public relations is take ordinary news and make it extraordinary.
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Operating on a shoestring? 20 inexpensive ways to market your business
The Globe and Mail
The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn't have to cost thousands or even hundreds of dollars.
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Lebron James' and his brilliant public relations strategy
Everything PR
Lebron James a public relations genius? Many already dubbing him King of PR in the NBA. Others call him a flop. The dynamics of a PR campaign will put any name, face or company through a roller coaster of ups and downs in potential sentiments held by the public. It's no surprise that we find an array of views regarding this athlete now enjoying the limelight. Not everyone feels the same about people and the stories they hear.
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4 budget-friendly PR strategies for small businesses
Business News Daily
Behind nearly every news feature, profile or review about any company is a great public relations strategy. Take it from a reporter: you might have a great story to tell, but getting the word out — and more importantly, getting the media interested — requires some real PR know-how.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Public Relations and Communications Professionals Gather in Montreal for Canadian PR Conference (CPRS)
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Oliver Kirby, Content Editor/Éditrice, 289.695.5401  
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