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National News


Still scratching your head about Canada's Anti-Spam Legislation?
CPRS
Canada is two weeks deep into the newest legislation impacting Canadian businesses from coast to coast. Canada’s Anti-Spam Legislation (CASL) has small, mid and large-sized organizations in all industry sectors scrambling to become compliant with the new law. View a webinar presented by the CPRS National Office on how CASL relates to public relations practitioners.
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PRODUCT SHOWCASE
  Webinar: The Changing Nature of Influence

Join Terry Foster, President of Cision Canada, on July 21st at 12:30 p.m. EDT as he speaks about changes in the Canadian influencer landscape. 

Tune in to hear how influencers are shaping purchasing behaviour and public opinion, and what this means for PR and communications professionals.

 


Encore des questions au sujet de la Loi anti-pourriel canadienne?
SCRP
Depuis deux semaines, le Canada a eu nouvelle loi qui affecte les entreprises canadiennes d’un océan à l’autre. La Loi canadienne contre le pourriel et les autres menaces électroniques pousse les petites, moyennes et grandes entreprises de tous les secteurs d’industrie du pays à se conformer au plus vite à ses dispositions. Visionnez un webinaire présenté par le Bureau national de la SCRP et portant sur l’impact de la nouvelle loi sur les professionnels des relations publiques.
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Study on Canadian Public Relations now available
CPRS
The Global Generally Accepted Practices (GAP) VIII study

CPRS, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations. This was part of an international public relations survey, led by the University of Southern California, which was simultaneously conducted in Brazil, Australia, New Zealand, South Africa and the United States. The survey is funded by a research grant from The Communications + Public Relations Foundation.

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CPRS National Mini-Conference — Save the Date
CPRS
Save the date for the next CPRS mini-conference! Join your friends from CPRS Regina and other Prairie PR professionals this fall on Friday, October 3rd.





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L'étude sur les relations publiques au Canada est maintenant disponible
SCRP
Étude sur les pratiques mondiales généralement acceptées VIII La SCRP, la Fondation des communications + relations publiques et l’Université Mount Saint Vincent se sont associés afin de mener la toute première enquête canadienne sur les pratiques généralement acceptées en relations publiques. Cette initiative s’inscrit dans un sondage international sur les relations publiques dirigé par la University of Southern California et mené simultanément au Brésil, en Australie, en Nouvelle-Zélande, en Afrique du Sud et aux États-Unis. Ce sondage est financé grâce à une subvention à la recherche de la Fondation des communications + relations publiques.
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Mini-conférence nationale de la SCRP — Inscrivez la date
SCRP
Inscrivez la date de la prochaine mini-conférence de la SCRP à votre calendrier! Joignez-vous à vos collègues de la SCRP Regina et à d'autres relationnistes professionnels des Prairies cet automne, le vendredi 3 octobre.
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National Summit
CPRS
With the help from our friends at MediaMiser, the social media story of the 2014 Canadian public relations conference was captured through an event infographic. Visit the ASCEND 2014 conference website to view the infographic for yourself. Don’t forget to save the date for the next CPRS national conference in Montreal, QC, May 31-June 2, 2015.



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Sommet national de la SCRP
CPRS
Avec l'aide de nos amis de chez MediaMiser, l'histoire des médias sociaux de la Conférence canadienne des relations publiques 2014 a été captée sous forme d'infographie d'événement. Visitez le site Web de la conférence ASCEND 2014 pour voir l'infographie en question. N'oubliez pas de réserver la date de la prochaine Conférence nationale de la SCRP, à Montréal, du 31 mai au 2 juin 2015.
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Global Alliance World Public Relations Forum— Madrid 2014
CPRS
The bi-annual World Public Relations Forum, jointly organized by the Global Alliance for Public Relations and Communication Management and the host country’s leading PR association, will take place in Madrid, Spain, September 21-23, 2014.
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Forum mondial des relations publiques de Global Alliance
SCRP
Le Forum mondial biannuel des relations publiques, organisé conjointement par la Global Alliance for Public Relations and Communication Management et la principale association de relations publiques du pays hôte, aura lieu à Madrid, en Espagne, du 21 au 23 septembre 2014.
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Everything you wanted to know about Accreditation Maintenance but were afraid to ask
CPRS
Although accreditation maintenance is voluntary, there are many good reasons for recording your professional development activities and it is so fast and easy to do online. The full APR list on the CPRS website highlights those APRs who are currently maintained; it is tangible evidence of the accredited member’s commitment to keep abreast of the latest developments, continuous learning and leadership. For those who attended the CPRS National Conference, don’t forget you have already earned 1.5 units. Once you have accumulated 15 units (including 5 under the Training category) you simply click to submit to National Office and will be approved as maintained for the next five years. The Accreditation Maintenance presentation walks you through a few simple steps to help you record your maintenance activities.
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Tout ce que vous souhaitez savoir sur le maintien de l'agrément mais n'osez pas demander
SCRP
Bien que le maintien de l'agrément soit volontaire, il existe plusieurs bonnes raisons pour inscrire vos activités de développement professionnel, surtout que c'est facile et rapide à faire en ligne. La liste complète des membres agréés ARP sur le site Web de la SCRP souligne ceux et celles qui maintiennent présentement leur agrément; il s'agit d'une preuve tangible de l'engagement du membre agréé à se tenir au fait des derniers développements, envers la formation continue et le leadership. Pour ceux et celles qui ont assisté à la Conférence nationale de la SCRP, n'oubliez pas que vous avez déjà mérité 1,5 crédits. Une fois que vous aurez accumulé 15 crédits (dont cinq dans la catégorie Formation), il suffit de cliquer afin de soumettre le tout au Bureau national pour que votre agrément soit maintenu pour les cinq prochaines années. La présentation sur le maintien de l'agrément vous guide au fil des diverses étapes faciles afin de vous aider à inscrire vos activités de maintien.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Still scratching your head about Canada's Anti-Spam Legislation?
CPRS
Canada is two weeks deep into the newest legislation impacting Canadian businesses from coast to coast. Canada’s Anti-Spam Legislation (CASL) has small, mid and large-sized organizations in all industry sectors scrambling to become compliant with the new law. View a webinar presented by the CPRS National Office on how CASL relates to public relations practitioners.

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Annual CPRS National Awards Gala Recognizes Best in Canadian Public Relations
CPRS
The Canadian Public Relations Society (CPRS) celebrated excellence in the public relations and communications field during the 2014 CPRS National Awards Gala in Banff, Alta.

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Content creators ranking checklist: How quality scores influence
Search Engine Watch
Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king.

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The Public Relations Knowledge (PRK) exam ® — What a great way to show the world you are ready to practice as a PR professional!
CPRS
Successful PRK exam writers will reap the benefits of having their names and CVs posted on the CPRS website, recognition at the CPRS National Conference, and having a Certificate of Completion to show to prospective employers. Find out if the PRK exam is for you!
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L'examen des Connaissances en relations publiques (CRP)MD — Quelle excellente façon de démontrer au monde entier que vous êtes prêt pour la profession des relations publiques!
SCRP
Les personnes ayant réussi l'examen CRP récoltent les bienfaits de voir leur nom et leur CV affichés sur le site Web de la SCRP, de la reconnaissance à la Conférence nationale de la SCRP et de disposer d'un certificat de réussite à montrer aux employeurs prospectifs. Découvrez si l'examen CRP vous convient!
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Consult the CPRS National Resource Library when creating your next PR campaign
CPRS
The CPRS National Resource Library, located in Calgary's Mount Royal University, provides access to a broad collection of English and French case studies, award-winning public relations programs and other PR information sources. It hosts the finest work by Canadian practitioners, including the winning entrants of the CPRS Awards of Excellence competition and accreditation work samples.
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Consultez la Bibliothèque nationale de ressources de la SCRP lorsque vous préparerez votre prochaine campagne de relations publiques
SCRP
La Bibliothèque nationale de ressources de la SCRP, qui se trouve à l'Université Mount Royal, offre l'accès à une vaste collection d'études de cas, de programmes primés de relations publiques et à d'autres sources de renseignements en relations publiques, en français comme en anglais. On y retrouve les meilleures réalisations de professionnels canadiens, dont les lauréats du concours des Prix d'excellence et des échantillons de travail en vue de l'agrément.
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Career File


CPRS Career File — Looking for a new position?
CPRS
Offered by CPRS, this is a free online service for public relations and communications professionals seeking new employment opportunities. Employment listings across Canada are updated weekly. Check out the current available jobs.
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Babillard d'emploi de la SCRP — À la recherche de nouveaux défis?
SCRP
Offert par la SCRP, ce service en ligne gratuit est à l'intention des professionnels des relations publiques et des communications qui recherches de nouvelles possibilités d'emploi. Les listes d'emploi de tout le Canada sont mises à jour chaque semaine. Consultez les offres d'emploi présentement disponibles.
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Top News Stories


New Twitter dashboard designed to measure and enhance engagement
PRNews
Twitter has rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy. The Tweet activity is now available to all advertisers, Twitter Card publishers and verified users.
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So long soccer mom? Carmakers shift marketing aimed at women
AdAge
When the pop song "Stacy's Mom" was used in a 2005 commercial, the ironic star of the ad — the one who's "got it goin' on" — was a frumpy suburban type, in a baggy cardigan and mom jeans, who enthralls preteen boys with her minivan stocked with chilled Dr Pepper. The song reappeared last fall, this time with the female protagonist, played by French model Magali Amadei, dressed for the office in slacks and a blazer, dropping "Stacy" off at school on the way to work.
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5 ways to invite your followers into your content marketing
Mashable
Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond "interruptive" advertising, they're increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn't move a brand forward.
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8 content marketing tips for when no one reads your content
The Huffington Post
Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do? Read on for 8 tips on what to do when you find yourself in this situation.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Have you registered for the newest CPRS member discount program? (CPRS)
Long-time CPRS member, Corner Gas veteran receives honorary degree (CPRS)
The content marketing revolution (Harvard Business Review)
Overwhelmed by Canada's anti-spam law? Start here with the basics (Mondaq)

Don't be left behind. Click here to see what else you missed.


How Facebook broke communications' golden rule
PRDaily
The golden rule in the realm of communications is to always listen to your user base, even when they're mad at you. As an entity so powerful and omnipresent that it could (for the most part) do as it pleased, Facebook broke that rule by facilitating a study in which it manipulated news feed content. While Facebook is no stranger to controversy regarding its use of personal data, the move from focusing on income generation to the manipulation of emotions for the purposes of research seemed to reach new levels of unwanted intimacy.
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Salesforce.com introduces Salesforce1 Mobile Reports & Dashboards
Everything PR News
Salesforce.com, the world's #1 CRM platform, today introduced Salesforce1 Mobile Reports & Dashboards, enabling Salesforce1 Mobile App users to instantly access, analyze and act on business data from anywhere. The new reporting capabilities for Salesforce1 will deliver the most complete, customizable and open reporting experience in a single app— — extending any user's ability to run their business from their phone.
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Study: Coca-Cola is most respected brand
PRWeek
Coca-Cola is the world's most respected brand, followed by rival PepsiCo, while Delta Airlines and H&R Block are the least respected, according to a study from consultancy firm CoreBrand. The Brand Respect Report measured the levels of familiarity and favorability of 1,000 public companies. Brands with high familiarity and favorability ranked the most respected, while those with high familiarity but low favorability were considered least respected.
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The real difference between PR and advertising
Forbes
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for." This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It's also a good starting point for the general public. While there are dozens of good articles on this topic most people — even professionals who should know better — still don't know the difference between advertising and public relations.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Siobhan Cole, Senior Content Editor/Éditrice, 289.695.5423  
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