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Upcoming Events


Webinar: Curriculum design guidelines for PR education — Where are we today?
CPRS
Public Relations Educators, be sure not to miss the webinar on the Professional Bond report by the Commission on Public Relations Education (CPRE). Join CPRS on Wednesday, Sept. 3, 2014, 2 p.m. EDT for a conversation with Amy Thurlow PhD, APR and Alex Sévigny PhD, APR about new research that is having a tangible impact on PR curriculum design at the undergraduate and graduate levels.







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PRODUCT SHOWCASE
 
10 Canadian Travel Influencers- Free Report

Download this comprehensive report to see who's hot in the Canadian travel space right now. See how you can qualify influencers for your next PR campaign based on their social clout, online presence and followers. 


 


Webinaire : Lignes directrice de préparation du curriculum en enseignement des relations publiques — Où en sommes-nous?

Enseignants en relations publiques, assurez-vous de ne pas manquer le webinaire sur le rapport touchant le lien professionnel publié par la Commission d'éducation en relations publiques (CERP). Joignez-vous à la SCRP le mercredi 3 septembre 2014 à 14 heures, heure de l'Est, pour une conversation avec Amy Thurlow Ph.D., ARP et Alex Sévigny Ph.D., ARP au sujet de cet important projet de recherche qui a un impact tangible sur la conception du curriculum des cours de premier cycle et des études supérieures.
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Webinar: Hot off the press! Results of the Globally Accepted Principles (GAP) VIII Study
CPRS
What does GAP VIII mean for you? Mount Saint Vincent University, in partnership with the Canadian Public Relations Society, recently conducted a survey of senior-level Canadian public relations practitioners. The study provides the industry with practical information that is useful for practitioners to better manage the communication functions in their organizations. On Tuesday, Sept. 9, 2 p.m. EDT, Amy Thurlow PhD, APR and the MSVU research team, Alla Kushniryk, Karen Blotnicky and Anthony R. Yue, will highlight the main findings of GAP VIII in Canada. The research was funded by a grant from the Communication + Public Relations Foundation.
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Webinaire : Dernière heure ! Étude sur les Principes mondialement acceptés (GAP VIII)

Que signifie l'étude GAP VIII pour vous ? L'Université Mount Saint Vincent, en partenariat avec la Société canadienne des relations publiques, a mené un sondage auprès des relationnistes canadiens occupant des postes de direction afin d’offrir à l'industrie des renseignements pratiques et utiles pour les relationnistes désireux de mieux gérer la fonction communication de leur organisation. Le mardi 9 septembre à 14 heures, heure de l'Est, Amy Thurlow PhD, ARP et l'équipe de recherche de l'Université Mount Saint Vincent (Alla Kushniryk, Karen Blotnicky et Anthony R. Yue) traiteront des principaux résultats de l'étude GAP VIII au Canada. Cette étude a été financée par une subvention de la Fondation des communications + relations publiques.
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National News


Canadian PR for the Real World
CPRS
How do we teach and mentor the next generation of PR practitioners? Instead of transferring over from journalism, the majority of new practitioners are entering the workforce from PR programs. Vancouver-based authors Maryse Cardin and Kylie McMullan bring Canadian case studies, interviews and Canadian law into the newest Canadian public relations textbook, Canadian PR for the Real World. The chapter on ethics refers to CPRS' Code of Professional Standards.





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Relations publiques canadiennes pour la réalité

Comment enseignons-nous et encadrons-nous la prochaine génération de relationnistes? Au lieu de nous arriver du journalisme, la majorité des nouveaux relationnistes arrivent sur le marché du travail en provenance de programmes de relations publiques. Les auteurs de Maryse Cardin et Kylie McMullan présentent quelques études de cas canadiennes, des entrevues et la loi canadienne dans leur nouveau manuel canadien de relations publiques intitulé Canadian PR for the Real World. Le chapitre sur l’éthique fait référence au Code de déontologie de la SCRP.
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CPRS National Conference — Montreal 2015
CPRS
The 2015 Canadian Public Relations Conference will be held in Montreal, QC from May 31 to June 2. Located in Old Montreal, Le Westin Montreal will host CPRS delegates for three days of professional development and professional networking. Save the date for Montreal 2015!
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Conférence nationale de la SCRP — Montréal 2015

La Conférence canadienne des relations publiques 2015 aura lieu à Montréal, au Québec, du 31 mai au 2 juin. Situé dans le Vieux-Montréal, l'hôtel Westin Montréal accueillera les délégués pendant ces trois jours de développement professionnel et de réseautage professionnel. Réservez la date pour Montréal 2015 !
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The PRK Exam — Your Entry to Practice
CPRS
The next Public Relations Knowledge (PRK)® Exam will take place on Saturday, Sept. 20, 2014 in most major urban centres across Canada. Consider writing the exam if you've recently graduated from a postsecondary public relations or communications program. Hear testimonials from those who have already taken this step in their career path.
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Examen CRP — Votre billet d'entrée dans la profession

Le prochain examen des Connaissances en relations publiques (CRP)MD aura lieu le samedi 20 septembre 2014 dans la plupart des grands centres urbains du Canada. Songez à passer cet examen si vous êtes un diplômé récent d’un programme de relations publiques ou de communication postsecondaire. Écoutez les témoignages de personnes qui ont déjà franchi cette étape de leur cheminement de carrière.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Webinar: Hot off the press! Results of the Globally Accepted Principles (GAP) VIII Study
CPRS
What does GAP VIII mean for you? Mount Saint Vincent University, in partnership with the Canadian Public Relations Society, recently conducted a survey of senior-level Canadian public relations practitioners. The study provides the industry with practical information that is useful for practitioners to better manage the communication functions in their organizations.

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The Regional Examiner — a key role in the APR program
CPRS
The APR (Accredited in Public Relations) program depends on the dedicated CPRS volunteers who give their time as Regional Examiners and are responsible for the evaluation process in five regions across Canada under the guidance of Chief Examiner Kathy Malley APR, FCPRS.

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Coast to Coast Career Openings
CPRS
Whether you are recruiting or job hunting, the Career File website has been designed to service Canada's public relations and communications industry from coast to coast.

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Top News Stories


What the Ice Bucket Challenge can teach us about engagement
Mashable
If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause. The "Ice Bucket Challenge" has been the viral event of the summer, just as bizarre as planking or the cinnamon challenge, but this time, the fad is for a good cause.
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Amazon buys Twitch video service for $970 million to rival YouTube
Advertising Age
Amazon is taking direct aim at YouTube as the e-commerce giant grows into a digital media Goliath, agreeing to acquire video-streaming service Twitch for $970 million in cash, the company said. YouTube had reportedly been in talks to buy the company, whose ad-supported service lets people stream live video of their video game play.
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5 ways to generate powerhouse PR results for your brand
Forbes
When I was just starting out in my coaching business, and had just written my book Breakdown, Breakthrough on the 12 "hidden" crises working women face, I desperately hoped the book and its themes would make it into the national conversation. I hired a well-known publicist, and followed all the steps we're supposed to take to get media attention.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Public Relations Knowledge (PRK)® Exam — Saturday, Sept. 20th (CPRS)
Know your public relations basics (Dallas News)
10 social media PR lessons from #OITNB (Search Engine Watch)

Don't be left behind. Click here to see what else you missed.


How content is changing and what marketers need to know
MarketingLand
Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that; they're creating content that maps to the position of the buyer in his or her journey. Brands' new content paradigm recognizes that a "one-size-fits-all" approach may be insufficient. After all, a buyer's content needs differ based on where in the buyer's journey they are.
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Why public relations and media relations don't mean the same thing anymore
FastCompany
Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past. They still think of public relations as straight media relations with maybe a dollop of social media added, along with a sprinkling of branded content. Don’t get me wrong. Media relations remains a viable part of public relations. But it’s just part of what the profession can do. Unfortunately, companies that don’t recognize that are missing a major opportunity.
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11 content marketing statistics you should care about
Business 2 Community
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Here are 11 content marketing statistics you should know that will make your end of month reports outstanding!
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