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Diana and Charles Tisdall lecture in communications available online
Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana and Charles Tisdall Lecture in Communications demonstrates the societal power and value of public relations. During his address at the 2015 CPRS National Conference in Montreal, David McLean, leadership expert and past Chairman of the Board for CN Railway, spoke to conference delegates about the significance of leadership in his personal and professional journey throughout the years. View the video of his address on the Foundation's website.
Live streaming is becoming an essential tool for brands to engage with their followings. Connect directly with your fans in real-time and translate these new tools into your PR superpower.
Click here to learn more!
Top 10 reasons to seek accreditation
There are many reasons for communicators to pursue the professional designation of the Accredited in Public Relations (APR) credential. The APR has been a symbol of professional public relations achievement since it was established by the Public Relations Society of America (PRSA) in 1964, followed soon after by CPRS with the establishment of the accreditation program in 1968. Have a quick look at the top ten reasons to seek accreditation, and consider applying by the Dec. 1, 2015 deadline. Contact email@example.com for more information on how you can earn your APR!
New prize draw for CPRS members from LMS Prolink Ltd
LMS Prolink Ltd offers CPRS members discounts on professional liability and property insurance, group benefits plans and Home & Auto insurance. The new Home & Auto coverage was announced in early 2015 and is once again offering members a chance to win a new car! Request a no-obligation quote and become instantly eligible for the Oct. 2 sweepstakes contest! Visit the CPRS website for more information about the contest and to learn more about what LMS Prolink can offer you.
Local CPRS Events
The Canadian Public Relations Society has 14 local Societies across Canada. Attending an event hosted by a local CPRS Society is a great way to stay in touch with colleagues in your city and receive professional development and networking opportunities. View upcoming events and see what's happening in your Society:
CPRS Ottawa-Gatineau (Sept. 30) — Season Opener & PD Session: Social Media Reality Check 3.0
CPRS Manitoba (Sept. 28) — Fall Mixer
CPRS Vancouver (Oct. 6) — PD Session: Secret to Creating Powerful Engagement Campaigns
CPRS Toronto (Sept. 24) — Annual General Meeting & Annual Open House
CPRS Calgary (Sept. 24) — Welcome Back Social
CPRS Career File
View the Public Relations and Communications Management opportunities that have been posted to the CPRS Career File since the last issue of the CPRS Communiqué. Click the link to view the job description.
Communications Consultant, Saskatchewan Cancer Agency
Senior Communications Strategist, City of Regina
Vice President, Public Affairs
Client Service Manager, Harbinger
Senior Communications Officer, Transportation Investment Corporation
Manager, Strategic Communications, Regional Municipality of Wood Buffalo
Communications Manager, City of Edmonton
Communications Coordinator Two, City of Coquitlam
Press Secretary, Regional Municipality of Wood Buffalo
Communications Officer, Langara College
Assistant, Communications and Events, Dalton Communications Inc.
5 tips to create effective internal communications with your team
Effective communication between a company and its employees enables businesses to fully tap into the unique knowledge, insights, and talents of its people.
Often, the benefits stretch beyond pure profit. More open discussions help build a strong community within a firm, allowing workers to feel confident and happy, and to outperform expectations at their roles.
3 media relations myths that can hinder your PR program
Business 2 Community
As the role of the marketing department has evolved over the years, marketers are being tasked with more and more responsibility. Not only must we be concerned with advertising and PR responsibilities, but we're now integral players in sales and customer experience activity.
5 trends to watch in corporate communications
Mobile. Video. Social media. Gamification. It's easy (and necessary!) to discuss internal communications trends in terms of technology, with all of the opportunities and challenges that technical innovations bring to the industry. No matter what formats or platforms turn out to be right for your organization, though, here are five underlying trends that should guide internal communications strategy in today's corporate world.
Big data makes for better outbound marketing
Don't let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times.
Different definitions of public relations
Redefining PR in the present era of social media and digital marketing requires one to delve into the heart of a professional's perspective about what the meaning of PR is today. So, we've put together a diverse sampling of quotes for you.
4 creative ways to instantly boost the ROI of your content marketing efforts
Search Engine Journal
Content marketing is no doubt effective, but some companies just can't seem to make it work for them.
Here are four ways to instantly boost the ROI of your content efforts.
Missed last week's issue? See which articles your colleagues read most.
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