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.SOCIETY NEWS
Introducing our New Executive and Board Members
CPRS
Following the 2020 Annual General Meeting, we’re pleased to announce our 2020-21 National Executive and Board of Directors.
As determined by the Nominating Committee on June 24, the CPRS National Board and membership welcomed Wayne Knorr, APR, Communications Manager, City of Fredericton as the Society’s 64th national president. Similarly, following his re-election to the Board, Cam McAlpine, APR, Principal, Earnscliffe Strategy Group, assumed the role of vice-president and treasurer.
Newly elected to serve three-year terms were Peggy Kulmala, MBA, APR, Comms Lead for BC Transit and Highways (North), B.C. Ministry of Transportation and Infrastructure and Guy Versailles, ARP, FSCRP , President, Versailles Communications. Along with McAlpine, Vincent Power, APR, FCPRS, Power Messaging Inc. was also re-elected for a second three-year term.
Click here to meet the rest of the 2020-21 Board of Directors.
Also at this year’s AGM, the winners of the CPRS Major Awards were announced, including:
Philip A. Novikoff Memorial Award winner, Daniel Granger, CM, ARP, FSCRP
Award of Attainment winner, Anne Marie Males
Mentor of the Year, Eileen Tobey, APR, FCPRS, LM
Lamp of Service winners, Karen Dalton, CAE, FCPRS(H), LM and Kiki Cloutier
Shield of Public Service winner, Kim Blanchette, APR, FCPRS
Outstanding Achievement Award winners, Jean Valin, APR, FCPRS, LM
Entrepreneurial Leadership Award winner, Yvon Desautels, LM
CPRS National Award for Ethical PR honouree, Heather Pullen, MCM, APR, FCPRS
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Remembering Heather Pullen MCM, APR, FCPRS
CPRS
CPRS National is celebrating the life of Heather Pullen, MCM, APR, FPCRS this week, who passed away on Sept. 15.
Heather will be remembered fondly for her many contributions to the Society over the years, both locally as a member of CPRS Hamilton and nationally as Chair of the Education Council and many other roles over the years.
If you haven’t yet, take a moment to read the McMaster MCM program’s touching tribute to Heather, who was one of its first graduates, and then consider making a donation in her honour to the Heather Pullen MCM Pathfinder Fund.
If you’d like to share a memory of Heather, as well, her family invites you to visit her Life Tributes page.
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Perceptions of PR in Canada — 2020 Survey Results
CPRS
In 2017, the Canadian Public Relations Society (CPRS) kicked-off a national conversation on the future of public relations in Canada. Consulting with hundreds of Public Relations (PR) professionals from across the country, the Future of CPRS Committee developed a Strategic Framework focused on delivering member value through a focus on four key priorities: community, collaboration, conscience and careers.
As part of those priorities, CPRS made a commitment to ensure that “CPRS members are seen as ethical professionals who adhere to and uphold a code of professional standards.”
But how will we know we’ve succeeded? As good PR professionals who follow the R-A-C-E formula, The National Task Force for Ethical Public Relations set out to understand how our perceptions of ethical PR stand up to those held by Canadians.
In a study conducted by Leger, we set out to benchmark were we stand both with each other and with Canadians, so we can measure our success in advocating for and promoting ethical public relations.
The results of the study are now available in the Bill Rees Learning Centre, here.
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National Accreditation Council Welcomes Two New Members
CPRS
The National Accreditation Council was pleased to welcome new council members Alex Sévigny, PhD, APR, and Sharmin Hislop, BSc, APR, at a council meeting held on September 9, 2020.
Sévigny is a long-time member of CPRS Hamilton, who has served on that board since 2009. He is associate professor of communications management and communications studies in the Department of Communications Studies at McMaster University. He also serves as director of the McMaster Communications Management Research Lab and editor-in-chief of the Journal of Professional Communication. From 2011-2019, he served as director of the Master of Communications Management Program, co-offered in partnership with Syracuse University’s Newhouse School of Public Communication. He is also a communication management consultant focused on data-driven decision making. Sévigny will serve as Chief Examiner.
Hislop, a long-time member of the Edmonton chapter, is Director of Corporate Communications at Alberta Blue Cross, where she is responsible for strategic oversight of corporate communications, acts as media spokesperson and ensures brand reputation integrity. A member of CPRS since 1999, she has served in a variety of positions on the Edmonton board of directors, including acting as chair of the mentorship committee from 2012-2015. She will serve on Council as a Member-at-Large.
Meet the rest of the Council members and our team of regional Accreditation Chairs across the country here. Then, be sure to reach out if you need help preparing for this year’s APR application deadline, December 1.
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CPRS Foundation Launches New Scholarship for Indigenous Students in PR/Communications
CPRS
On September 16, 2020, the CPRS Foundation announced the creation of a new annual scholarship for PR/communications students who identify as a member of the First Nations, Inuit or Métis nations or communities and are working towards a diploma or degree in public relations, communications, social media, marketing-communications, at a recognized community college or university in Canada. This first-of-a-kind scholarship underscores the PR profession’s commitment to greater representation of the public we serve and with whom we communicate, at all levels of professional practice.
The CPRS Foundation Indigenous PR Student Scholarship is available nationwide to Indigenous students who are enrolled, full- or part-time in a public relations/communications degree or diploma program at a recognized university or community college in Canada. Applications will be accepted starting November 1, 2020. The scholarship will be awarded primarily based on financial need. Applications may be made through Indspire’s Building Brighter Futures: Bursaries, Scholarships, and Awards Program. Student selection will be handled by Indspire in accordance with criteria established by the CPRS Foundation.
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.TOP NEWS
Canada's makeover in the online digital marketing arena
The Burn-In
As the human race pulls together to fight the COVID-19 pandemic, some significant changes are happening behind the scenes. In Canada, for instance, the prevailing digitization trend was boosted by the unprecedented challenges in 2020.
Canadian industries have been forced to rethink their digital strategy as they look for ways to change with time. The measures taken by these industries are transforming Canada’s digital marketing, albeit behind the scenes for now. Digital solutions are no longer optional for modern businesses; they are slowly becoming part of the core business planning.
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6 PR tips for staffing a media briefing
Public Relations Today
In B2B public relations, one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story.
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PR can flourish in these trying times by swiftly pivoting
PRWeek
The largest and most in-depth survey of the PR industry shows agile teams result in more proactive enterprises, purposeful missions, happy and effective employees, diverse organizations and technologically forward teams.
These attributes have been tested to the limit in the past six months of COVID-19 and racial injustice. And PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
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10 best free or low-cost PR tools to consider for your brand
Business 2 Community
PR is one of those niches where one has to perform dozens of different tasks simultaneously. Often, these tasks have nothing in common. Often, they are complicated, time-consuming, and require more practitioners than the business can afford.
This article isn’t meant to sympathize with PR practitioners, nor is it here to discourage anyone willing to join the field. After all, PR is also a niche that’s exciting, diverse, and full of creativity. This article is here to present PR practitioners with tools that will greatly simplify their work and make it more effective.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves. 
