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National News

Strong CPRS Showing at International PR Awards Gala
CPRS
Canadian content was prevalent during the 2014 Global Alliance COMM PRIX Awards on Monday, Sept. 22nd. The Global Alliance, a confederation of the world’s major PR and communication management associations, presented four COMM PRIX awards and two Awards of Distinction to Canadian organizations for their work on communications campaigns. The award-winning campaigns were also winners at the 2014 CPRS Awards of Excellence Gala. Alberta Blue Cross, Alberta Energy Regulator, Ambulance New Brunswick, Argyle Communications and Bombardier Aerospace were Canadian winners during the 2014 COMM PRIX Awards Gala.
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Forte participation de la SCRP au Gala international des prix de relations publiques
SCRP
Le contenu canadien était bien présent dans le cadre des Prix COMM PRIX 2014 de Global Alliance, le lundi 22 septembre. Global Alliance, une confédération des principales agences de relations publiques et de gestion des communications, a présenté quatre prix COMM PRIX et deux prix de distinction à des organisations canadiennes pour leur travail sur des campagnes de communication. Les campagnes lauréates avaient aussi remporté des prix au Gala des Prix d’excellence 2014 de la SCRP. La Croix-Bleue de l’Alberta, l’Agence de règlementation de l’énergie de l’Alberta, Ambulance Nouveau-Brunswick, Argyle Communications et Bombardier Aérospatiale étaient les lauréats canadiens du Gala des prix COMM PRIX.
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CPRS to host 2016 World Public Relations Forum in Toronto
CPRS
It's official! International public relations and communications management professionals will travel to Toronto, ON for the 2016 World PR Forum. The news came from Madrid, host city of the 2014 WPRF, early Tuesday afternoon. CPRS and the City of Toronto look forward to welcoming Canadian and international delegates to "Communication across Cultures" in 2016!
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ASCEND 2014 Speaker Receives Public Service Award of Excellence
CPRS
Delegates of ASCEND 2014 will recognize Anna Kapiniari as a conference keynote speaker from the Canadian Space Agency (CSA). She spoke about the CSA communications strategy behind Col. Chris Hadfield’s command of the International Space Station (ISS). In recognition of this extraordinary work, Governor General David Johnston presented the 2014 Public Service Award of Excellence for Large-Scale Special Event or Project to Kapiniari, who accepted on behalf of her entire team. Photo credit: Jean Levac / Ottawa Citizen



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PR in the Prairies

View the full program for the October 3rd Regina Mini-Conference online today! You will hear from five experts on a number of topics relating to the public relations and communications management industry. Take part in a day of learning and networking with fellow PR professionals in Saskatchewan! Register for the Regina Mini-Conference before September 29th and automatically be entered to win a pair of tickets to Friday night’s game at Mosaic field.
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CPRS Interview in World PR Forum 2014 Yearbook
CPRS
For the Global Alliance World Public Relations Forum in Madrid, Spain, CPRS was asked to share insight into the organizational role that director-level practitioners hold in Canadian communications management. CPRS national board member Everett Martin compiled and supplied the following responses, which appear, in abridged form, in the WPRF 2014 Yearbook.



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Did you know that the APR designation means that the person is a certified public relations professional?
CPRS
If you have you ever thought about undertaking the program to become an Accredited Public Relations (APR) professional and proudly use the designation after your name, don’t miss the webinar on October 9th at 1 pm with Carleen Carroll APR, FCPRS. Carleen will be talking about the accreditation program, how to determine if you are ready to enter, what is involved and will answer any questions you may have. CPRS also invites all interested to visit the Accreditation page, which contains detailed information on the process and the invaluable Accreditation Handbook.
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Saviez-vous que le titre ARP signifie que le titulaire est professionnel agréé en relations publiques?
SCRP
SI vous avez déjà songé à entreprendre ce programme afin de devenir professionnel agréé en relations publiques (ARP) et d’utiliser fièrement ce titre après votre nom, ne manquez pas le webinaire du 9 octobre à 13 heures avec Carleen Carroll ARP, FSCRP. Carleen parlera du programme d’agrément, de la façon de déterminer si vous êtes prêt à y prendre part, de ce à quoi vous attendre et elle répondra à toutes vos questions. La SCRP invite également toutes les personnes intéressées à visiter la page de l’agrément, qui comporte des renseignements détaillés sur le processus ainsi que le précieux Manuel d’agrément.
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Archived PR Research Webinar: GAP VIII
CPRS
You may have been hearing the buzz this week about the webinar on the GAP VIII findings presented on September 9th by CPRS Education Council member, Amy Thurlow Ph.D., APR . Our own Natalie Bovair APR of CPRS Ottawa-Gatineau also published a review of the GAP research in PR Conversations.
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ÉDUCATION
CPRS
Vous avez probablement entendu parler cette semaine du webinaire sur les résultats de l’étude GAP VIII présentés le 9 septembre par Amy Thurlow Ph.D., ARP, membre du Conseil d’éducation de la SCRP. Notre collègue Natalie Bovair ARP, de la SCRP Ottawa-Gatineau, a aussi publié un survol des recherches GAP dans PR Conversations.
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3 B2B content marketing tactics to please audiences and stakeholders
The Content Standard and The Skyword Blog
Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute, 93 per cent of B2B marketers use content marketing and 58 per cent plan to increase their content marketing budgets in 2014. As B2B content marketing gains greater organizational buy-in, pressure to prove its business value is mounting.

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Did you know that 62 per cent of Canadian public relations professionals have a formal, written social media policy?
CPRS
What does GAP VIII mean for you? Mount Saint Vincent University, in partnership with the Canadian Public Relations Society, recently conducted a survey of senior-level Canadian public relations practitioners. The study provides the industry with practical information that is useful for practitioners to better manage the communication functions in their organizations.

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Why public relations and media relations don't mean the same thing anymore
FastCompany
Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past. They still think of public relations as straight media relations with maybe a dollop of social media added, along with a sprinkling of branded content.

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Top News Stories


Twitter for public relations: Fact and fantasy
Forbes
Remember those commercials for pro basketball a few years ago when smiling, enthusiastic celebrities faced the camera and said, “NBA Action… it’s FAN-tastic!” Chevy Chase did one stating “NBA Action … it’s not bad.” I feel the same way about Twitter. After reading the hype about the power of posting, keys to building lists, finding unique ways to contact journalists, tools to build Twitter cards, awesome chat groups, quadrupling your followers, posting six-second videos, cool GIFs and other tricks, it seemed Twitter Action would be nothing less than fantastic.
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3 B2B content marketing tactics to please audiences and stakeholders
The Content Standard and The Skyword Blog
Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute, 93 per cent of B2B marketers use content marketing and 58 per cent plan to increase their content marketing budgets in 2014. As B2B content marketing gains greater organizational buy-in, pressure to prove its business value is mounting.
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Troubled NFL picks a woman to lead marketing
AdAge
The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer. Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors.
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A nod to the podcast: Is audio the next great content marketing tool?
Business 2 Community
After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my “useless” folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen. In the last year, that app has become one of my most-used.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What the Ice Bucket Challenge can teach us about engagement (Mashable)
Amazon buys Twitch video service for $970 million to rival YouTube (Advertising Age)
How content is changing and what marketers need to know (MarketingLand)

Don't be left behind. Click here to see what else you missed.


In defence of content marketing
Holmes Report
Don’t fear the rise of content marketing – Adrian Michaels says we have to get over the idea that corporate-paid editorial is by definition bad and dangerous. My former colleague Andrew Edgecliffe-Johnson has caused a stir with his piece on the rise of content marketing. Read it for yourself and bear in mind that I am not an impartial observer since I ran a commercial newsroom at the Telegraph and have recently started a content marketing agency.
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The one lie that brought down Walmart's PR chief
Businessweek
Until his unexpected departure, David Tovar has been the most public of Wal-Mart Stores’ vast public-relations team. For the past year or so, in addition to responding vigorously to any criticism of the retailer, he’s been sending mass e-mails to journalists with helpful tips about how to report on worker protests, among other more cheery musings. Sample e-mail subject lines include: “Exciting changes,” “American Pride,” “Taco Plate,” and “Hmmm…”
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Predictive marketing: a new dimension?
Econsultancy
A recurring theme is the relationship between sales and marketing. In most B2B organizations, sales is still the dominant function. We often hear that sales and marketing should work more closely to together, focus on the whole customer journey, establish agreed processes, terminology and definitions (what exactly do we mean by a ‘sales qualified lead’?), hand off points and so on.
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How can employers and employees get the most out of one-on-one meetings?
Mashable
What are some tips for efficient one-on-one meetings with employees? What is the best way to give both positive and negative feedback? Here are a few ways to make one-on-one meetings productive.
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Can longform become a Netflix for journalism?
Fast Company
If you consider yourself a reader, you've probably heard the web is destroying your ability to focus and financially crippling the people that write for you. But Aaron Lammer, cofounder and editor of Longform, thinks it doesn't have to be that way. "This is a golden age for writing on the web," says Lammer. "There are more publishers than there ever were, more people writing, more great stuff than there's ever been."
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