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New e-book briefs teams for crisis response
The second edition of Crisis Communications: A Primer for Teams is now available. The book covers roles, resources, processes, and principles to put your C-suite on the same page during a crisis:
• Outlines specific roles of key players prior to and during a crisis
• Describes aspects of planning and operational factors relevant to
• Includes links to 300 Web-based resources
The "Look inside" feature on Amazon.com gives you the first chapter and table of contents. This text is written by CPRS member Al Czarnecki APR, FCPRS. An earlier edition was reviewed online and can be found on the CPRS website.
Live streaming is becoming an essential tool for brands to engage with their followings. Connect directly with your fans in real-time and translate these new tools into your PR superpower.
Click here to learn more!
CPRS Member Discount for 2015 DesignThinkers Conference
With over 2,000 attendees and 25+ speakers, DesignThinkers is Canada's largest conference for visual communicators. It is a must-attend for any informed, forward-thinking creative, communications or marketing professional or team. The conference will be held at the Sony Centre in Toronto, Nov. 12-13, 2015.
CPRS Members are invited to register at the discounted "Group/Org Member" rate to attend by selecting CPRS from the drop-down menu on the registration form. See pricing details here.
Members of CPRS have access to a number of new or enhanced member benefits. Perkopolis is a free member service offering exclusive access to discounted products and services, including hotels, shopping, entertainment and more — at no cost. Law Assist is an enhanced legal and financial benefits plan. Special member rates from Law Assist provide CPRS members with access to lawyers and financial consultants from coast to coast. UPS offers member discounts on shipping within Canada and around the world. LMS Prolink offers CPRS members a comprehensive member insurance program providing professional, auto and home coverage.
Local CPRS Events
The Canadian Public Relations Society has 14 local Societies across Canada. Events hosted by a local CPRS Society are a great way to stay in touch with colleagues in your city and receive professional development and networking opportunities. View upcoming events and see what's happening in your Society:
CPRS Vancouver Island (Oct. 14) — Fall Mixer & Professional Development Event
CPRS Edmonton (Oct. 19) — Disaster. Scandal. Learn crisis communications.
CPRS Toronto (Oct. 15) — The Art of Content: Why Digital Content Marketing Needs Public Relations
CPRS Career File
View the Public Relations and Communications Management opportunities that have been posted to the CPRS Career File since the last issue of the CPRS Communiqué. Click the link to view the job description.
• Manager, Communications and Marketing, Havergal College
• Engagement and Communications Specialist, Delaney and Associates
• Director, Communications, Homeward Trust Edmonton
• Communications Coordinator, Municipal Property Assessment Corporation
• Founding Dean, Business and Communication, Caldwell Partners on behalf of Mount Royal University
• Manager, Corporate Communications — Digital Media & Creative Services, City of Kitchener
• Communications & Marketing Associate, City of Kitchener
Working hard, hardly working: Our problem with productivity
The notion that the most productive employees aren't necessarily the ones who work all the time helps explain France's surprisingly efficient workforce, which, despite enjoying an average of 30 vacation days a year, still manages to produce about $63 (U.S.) worth of national GDP per capita, per hour, well above the OECD average. Canadian workers, by contrast, devote among the least number of hours per week in the OECD to leisure activities, but only manage to produce about $51 worth of GDP per hour worked.
Changes at Bell Media, Edelman and GMR
Bell Media named Dany Meloul as vice-president of French language TV programming. He will be responsible for scheduling, planning, original content and acquisitions for Bell Media's French-language non-sports specialty channels. She previously worked as Bell Media's assistant general counsel and before that at Astral for many years. Meloul will bring her media expertise, and her knowledge of programming, finance, and regulation in the French-language media industry.
Managing how customers talk about brands more important than media reputation, research suggests
Tom Berry, CEO of Chameleon, the U.K. agency that founded GPRN, says: "We have been talking about the changing role of PR for years — how storytelling is just as important as selling a story. But this research suggests that managing media reputation, brand and directly engaging a customer base through communications are key priorities across all regions."
Public relations rules to follow from A to Z
Business 2 Community
Always research the reporter before you reach out; journalists get really annoyed if you email something to them before knowing what they cover.
Beats are reporters' topic areas that they write about; if they have a health care beat, don't email about holiday gift ideas (that's for the lifestyle beat).
Check to make sure your reporter still actively writes for the publication and they haven’t moved on to a different outlet.
Amplify your content marketing results by using these 4 simple tips
While most businesses know they need to do content marketing, many don't gain much traction. In an effort to help you improve your content marketing efforts, here are some tips that will greatly improve your results.
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