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.SOCIETY NEWS
The most important thing is you
CPRS
(version française) As I write my first message as national president of the Canadian Public Relations Society (CPRS), I begin by saying how much I look forward to serving CPRS members across the country.
I am especially honoured to be the 64th person chosen to do so. Not because that number represents a significant milestone, but because it connects me and all CPRS members to over 7 decades of being Canada’s leading bilingual, not-for-profit professional association dedicated to the practice, management and teaching of public relations and communications.
As we work to serve our members and advance our profession through accreditation, professional development, education, and networking, as well as numerous other member services and benefits, there are many more numbers that are important to CPRS.
Underlying all these numbers, however, is the most important thing to the CPRS organization ... you, the CPRS member.
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Double your impact this fall by donating to the CPRS Foundation
CPRS
It’s been almost a month since we launched the CPRS Foundation Indigenous PR Student Scholarship Fund. So far, 19 donors have helped us raise $5,365 dollars, which was matched dollar-for-dollar by our five foundational donors. We need to raise another $19,635, which will also be matched, in order to reach our goal of $50,000!
Just a reminder that this new annual scholarship has been established for PR/communications students who identify as a member of the First Nations, Inuit or Métis nations or communities and are working towards a diploma or degree in public relations, communications, social media, marketing-communications, at a recognized community college or university in Canada. This first-of-a-kind scholarship underscores our profession’s commitment to greater representation of the public we serve and with whom we communicate, at all levels of professional practice.
Give now and your monetary donation will be matched dollar for dollar by our five industry leading donors: Bruce MacLellan, President & CEO, Proof Strategies and a past Chair of the Foundation; Dan Tisch, President & CEO, Argyle Public Relationships; Andrew Molson, Chairman of Avenir Global; Lisa Kimmel, President & CEO, Edelman Canada; and Judy Lewis, Co-founder & Partner, Strategic Objectives.
Donations can be made through the CPRS Foundation website (which links to CanadaHelps.org). Just select “CPRS Foundation Indigenous PR Student Scholarship Fund” from the drop down menu OR click here.
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2021 Call for Webinar Presenters Now Open!
CPRS
CPRS National is currently seeking webinar presenters for January to December 2021!
Do you have an interesting topic you think your fellow members would love to hear about?
We are looking for:
- CPRS members who have an interesting case study to share
- Experienced professionals in the Diversity & Inclusion space
- CPRS Award of Excellence winners who want to share their campaigns
- PR and Communication thought leaders who can offer insight into the future of our profession
If this is something that interests you, please complete our application by Monday November 23, 2020.
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.TOP NEWS
Preemptively planning for a PR crisis: How to protect your company
Forbes
Plan for the worst and hope for the best. It’s a saying you’ve probably heard many times, but when you’re running a business, it’s never a good idea to leave anything to chance. These days, PR crisis planning is essential, especially with the real-time threat posed by social media, should something go awry. A negative scenario can quickly spiral out of control and cause lasting destruction if you’re not prepared to act fast. Every company needs a damage control plan in place.
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Avoiding the cardinal sin of communication
By Linda Popky
We all have opinions about the communications we receive from businesses and associations. In some cases, we get too much material too often; in others, not enough. Some pieces are too generic; some too detailed. But there’s one thing that’s guaranteed to turn off your customers and prospects: being too boring. How do you avoid turning off your target audience with your communications? Here are a few suggestions.
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The terrifying truth of running a small agency in a pandemic
Strategy
All of us at The Idea Suite were thrilled that we had earned a spot on the Report on Business’ ranking of Canada’s Top Growing Companies for the second year in a row.
However, we won’t achieve a three-peat next year.
Like many of our peers, our revenue has declined significantly in 2020. We’re very grateful to still be standing, although it has been a humbling experience in many ways, especially as we’ve seen so many fellow agencies struggle and even permanently close their doors this year.
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Throw your marketing plan out the window in times of crisis
Globe and Mail
Amika Mobile booked spots at six trade shows in 2020 — massive, international events that used to be a significant source of the Ottawa-based emergency communications firm’s new business each year. Then the COVID-19 pandemic arrived and forced the company to find new ways to communicate with potential customers.
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5 ways to foster creativity in your PR and marketing team
Ragan's PR Daily
If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. And that’s no surprise — creativity wins pitches, it gives you the edge over the competition, it wins awards and it can make all the difference between an average campaign and a viral one.
While some naturally possess a more creative flair, creativity is a mindset above everything else and in my experience it is something you can instill in your team.
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Some celebrities learn after being called out for racism. Others hire PR
The Huffington Post
It’s true that Canadian celebrity is a very small world. But up until this spring, few people working in Canada had more clout or connections than Jessica Mulroney. As a stylist, she appeared to befriend many of the famous people she worked with, including Sophie Gregoire Trudeau, Mindy Kaling and — most notably — Meghan Markle. Toronto Life called her the Canadian Gwyneth Paltrow.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves. 
