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CPRS National Conference — Montreal 2015
CPRSCA
The 2015 Canadian Public Relations Conference will be held in Montreal, QC from May 31 to June 2. Located in Old Montreal, Le Westin Montreal will host CPRS delegates for three days of professional development and professional networking. Save the date for Montreal 2015!


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Conférence nationale de la SCRP — Montréal 2015

La Conférence canadienne des relations publiques 2015 aura lieu à Montréal, au Québec, du 31 mai au 2 juin. Situé dans le Vieux-Montréal, l'hôtel Westin Montréal accueillera les délégués pendant ces trois jours de développement professionnel et de réseautage professionnel. Réservez la date pour Montréal 2015 !
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Only two months until the application deadline for the 204/15 accreditation cycle
CPRS
Are you a public relations professional with five years of full-time experience in public relations? If you have you ever thought about undertaking the program to become an Accredited Public Relations (APR) professional and proudly use the designation after your name, don’t miss the webinar on October 9th at 1 pm with Carleen Carroll APR, FCPRS. Carleen will be talking about the accreditation program, how to determine if you are ready, what is involved and will answer any questions you may have. CPRS also invites those interested to visit the Accreditation page, which contains detailed information on the process and a link to the invaluable Accreditation Handbook.

If you miss the webinar, you can listen to an archived version by clicking on the link found on the Accreditation main page.

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Il ne reste que deux mois avant la date limite du cycle d'agrément 2014-2015
SCRP
Êtes-vous un professionnel des relations publiques comptant cinq années ou plus d’expérience en relations publiques? Si vous avez déjà songé à entreprendre le programme afin de devenir professionnel agréé en relations publiques (ARP) et pouvoir fièrement afficher ce titre après votre nom, alors ne manquez pas le webinaire du 9 octobre à 13 h HAE animé par Carleen Carroll ARP, FSCRP. Carleen traitera du programme d’agrément, de comment déterminer si vous y êtes prêt, de ce à quoi vous attendre et répondra à toutes vos questions. La SCRP invite également toutes les personnes intéressées à visiter la page Web de l’agrément, qui contient des renseignements détaillés sur le processus ainsi qu’un lien vers le précieux Manuel d’agrément.

Si vous manquez ce webinaire, vous pouvez en écouter la version archivée en cliquant sur le lien qui se trouve à la page principale de l’agrément.

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Prairie PR Mini-Conference

Prairie public relations and communications professionals gathered in Regina, SK last week for a special one-day professional development event. The Prairie PR Mini-conference offered attendees five expert speakers, including two CPRS Awards of Excellence case studies. In his opening remarks to attendees, CPRS National President, Sean Kelly APR, FCPRS, spoke on the important role communicators play in an organization, and the value of an association geared specifically towards communicators. International crisis expert, Jim Stanton, addressed attendees as the event’s keynote speaker. Kim Blanchette, APR, CPRS National Board member, presented on the topic of building a new brand. Jessica Quinn, CPRS Northern Lights President, presented her two-time CPRS Awards of Excellence winning campaign, Healthy Workplace: Taking Care of Business. The National Film Board of Canada’s Philippe Collard provided attendees with a model on how to assemble the optimal digital team. Mary Beth Taylor rounded out the conference’s speakers as she ended the day with her presentation about not-for-profit storytelling and turning your audience into donors. After a full day of networking and professional development, attendees spent the evening in a more casual environment during the CPRS Regina PR Social. The event #PMCYQR hashtag captured many memorable moments from the conference. CPRS would like to thank the speakers, volunteers and, of course, attendees of the Regina PR Mini-Conference.
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Mini-conférence des relations publiques des Prairies

Les professionnels des relations publiques et de la gestion des communications des Prairies se sont réunis à Regina, en Saskatchewan, vendredi dernier pour un événement de développement professionnel d’un jour. La Mini-conférence des relations publiques des Prairies a offert aux participants cinq conférenciers experts, dont deux études de case tirées des Prix d’excellence de la SCRP. Dans son mot de bienvenue aux délégués, le président national de la SCRP, Sean Kelly ARP, FSCRP, a parlé du rôle important que jouent les communicateurs au sein d’une organisation ainsi que de la valeur d’une association orientée spécifiquement vers les communicateurs. Le spécialiste international de la gestion de crise Jim Stanton a pour sa part adressé la parole aux participants à titre de conférencier invité de l’événement. Kim Blanchette, ARP, SCRP, membre du Conseil d’administration national, a fait une présentation dont le sujet était le développement d’une nouvelle image de marque. Jessica Quinn, présidente de la SCRP Northern Lights, a présenté sa campagne deux fois primée aux Prix d’excellence de la SCRP, intitulée Healthy Workplace: Taking Care of Business (Un milieu de travail sain, c’est bon pour les affaires). Philippe Collard, de l’Office national du film du Canada, a présenté aux participants un modèle pour former une équipe numérique optimale. Mary Beth Taylor a terminé cette conférence par une présentation sur les messages des organismes sans but lucratif et comment faire de votre auditoire des donateurs. Après une journée entière de réseautage et de développement professionnel, les participants ont passé la soirée dans une atmosphère plus détendue à l’occasion de l’événement PR Social de la SCRP Regina. Le mot-dièse #PMCYQR de l’événement a capturé des moments inoubliables de cette conférence. La SCRP souhaite remercier les conférenciers, les bénévoles et les participants qui ont fait de la Mini-conférence des relations publiques de Regina un immense succès.
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Webinar: Award-Winning Community Relations Campaign — October 22
CPRS
Join CPRS and Ambulance New Brunswick (ANB) on Wednesday, Oct. 22 at 2 p.m. EDT for a webinar on ANB’s international award-winning campaign, CPR Public Education: Ambulance New Brunswick teaches the public how to save a life. Tracy Bell, Public Relations Officer, ANB, will showcase the communications strategy behind this campaign. For this outstanding work, Ambulance New Brunswick was awarded a 2014 CPRS Award of Excellence and a 2014 Global Alliance COMM PRIX award. Sign up for this webinar, offered at no cost to CPRS members.


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Webinaire : Campagne de relations avec la communauté primée — 22 octobre

Joignez-vous à la SCRP et à Ambulance New Brunswick (ANB) le mercredi 22 octobre à 14 h HAE pour un webinaire portant sur la campagne internationale primée d’ANB intitulée CPR Public Education: Ambulance New Brunswick teaches the public how to save a life (Formation du public en RCR : Ambulance New Brunswick enseigne au public à sauver des vies). Tracy Bell, agente de relations publiques chez ANB parlera de la stratégie de communication soutenant cette campagne. Pour son travail exceptionnel, Ambulance New Brunswick a mérité le Prix d’excellence 2014 de la SCRP ainsi que le prix COMM PRIX 2014 de Global Alliance. Inscrivez-vous à ce webinaire offert sans frais aux membres de la SCRP.
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Career File


Coast to Coast Career Openings

Whether you are recruiting or job hunting, the Career File website has been designed to service Canada's public relations and communications industry from coast to coast.
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Offres d'emploi d'un océan à l'autre
SCRP
Que vous cherchiez un employé ou un emploi, le site Web du babillard d’emploi a été conçu afin de servir l’industrie canadienne des relations publiques et des communications de tout le pays.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Smart content defines your outbound marketing
Business2Community
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. It’s been kicked to the curb like an old flip phone. No more, smart content is the go to foundation for every marketing activity your business should be undertaking. What’s smart content? Short answer, it’s factual, informative, engaging, image loaded and well researched.

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Did you know that the APR designation means that the person is a certified public relations professional?
CPRS
If you have you ever thought about undertaking the program to become an Accredited Public Relations (APR) professional and proudly use the designation after your name, don’t miss the webinar on October 9th at 1 pm with Carleen Carroll APR, FCPRS. Carleen will be talking about the accreditation program, how to determine if you are ready to enter, what is involved and will answer any questions you may have. CPRS also invites all interested to visit the Accreditation page, which contains detailed information on the process and the invaluable Accreditation Handbook.

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CPRS to host 2016 World Public Relations Forum in Toronto
CPRS
The Global Alliance for Public Relations and Communication Management today announced that the Ninth World Public Relations Forum will be held in Toronto, Canada, in 2016. The Global Alliance made the announcement at the conclusion of the 2014 Forum in Madrid, one of the largest and most diverse global public relations conferences in history. The Canadian Public Relations Society will be the official host of the 2016 Forum.

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Top News Stories


2015 B2B content marketing report brings new insight on strategy, implementation
KoMarketing
According to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs, there is more to content strategy than just implementation. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.
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Smart content defines your outbound marketing
Business2Community
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. It’s been kicked to the curb like an old flip phone. No more, smart content is the go to foundation for every marketing activity your business should be undertaking. What’s smart content? Short answer, it’s factual, informative, engaging, image loaded and well researched.
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Pinterest pushing new editorial product with first co-marketing campaign
AdAge
Pinterest is rolling out its first co-marketing campaign to promote a new editorial product called Pin Picks. The social scrapbooking service has partnered with roughly 10 media companies, including eHow and Funny or Die, as well as YouTube star Michelle Phan. Pin Picks are topic-specific collections of pins and Pinterest profiles that the company has been testing since August on its desktop and mobile sites. NFL team the Seattle Seahawks and ESPN used the product to create a program around tailgating football games. More recently, HGTV created one called "Home Hacks" to talk up DIY projects.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The one lie that brought down Walmart's PR chief (Businessweek)
Twitter for public relations: Fact and fantasy (Forbes)
Why public relations and media relations don't mean the same thing anymore (FastCompany)
Saviez-vous que le titre ARP signifie que le titulaire est professionnel agréé en relations publiques? (SCRP)

Don't be left behind. Click here to see what else you missed.


5 networking secrets from a professional spy
Fast Company
Fourteen years ago when I was working in corporate America I began wooing "Big Firm," a potential new client. I started with a cold-call letter I’d spent an embarrassing number of hours composing. It met with silence. But like a teen boy crushing, I kept pursuing Big Firm for many awkward months, painstakingly crafting proposal after proposal. These earned me a series of thanks-but-no-thanks replies, each signed by the same guy. We’ll call him “John.”
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How Lego builds imaginative content marketing
Business2Community
Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy. In the first half of 2014, the company reported that its sales increased by 11 per cent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film
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The state of automotive content marketing
AdWeek
When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years earlier, Lexus backed Lisa Kudrow’s award-winning Web series, “Web Therapy," and featured the show on L Studio, the car maker’s digital channel. Today's car buying public is comprised of 80 million consumers who arguably care more about their smartphones than their vehicles. It’s where they spend their time, and it’s where they research and buy their cars.
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Marketing's hot new trend: One message, many audiences
The Huffington Post
I have a friend who, as a public health nurse, would give all sorts of advice to new parents. Then when she herself became a mother, she wanted to go back and apologize for all that she'd said to these new moms, because she'd found reality was very different to the textbook theories. That's kind of how I feel after learning that perhaps drilling down to find your niche market, is not necessarily the way to go, and this was the advice I had been handing out to new entrepreneurs.
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How Yelp turned a bumpy decade into a strong future
The Huffington Post
As Yelp reaches its 10 year anniversary this month, the "online urban guide and business review website" is still thriving, perhaps now more than ever. Since launching in October 2004, Yelp has become the authoritative review site that droves of people consult to learn more about local businesses and services. In fact, a recent Nielsen study showed that 82 per cent of users visited Yelp when preparing to spend money on a product or service.
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Communiqué

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