This message contains images. If you don't see images, click here to view.
Advertise in this news brief.






  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit
  Version texte   Flux RSS   Abonner   Désabonner   Dossier classé   Trousse de média


Home   About   Membership    Events   Career Corner  Contact Us
Accueil  À Propos   Adhésion  Événements  Coin De Carrières  Contactez-nous


 




National News

Webinar: Ontario Ministry of Labour explains the Employment Standards Act and how it relates to internships

If you plan on adding an intern to your team, or have done so in the past, attending this webinar will be paramount for you and your organization. The Ontario Ministry of Labour will join CPRS tomorrow, November 6 at 12 p.m. EST for a webinar about the Province’s Employment Standards Act (ESA). Learn which types of internships are exempt from the ESA and which ones require compliance.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


PRODUCT SHOWCASE
  State of the PR Nation
Where the Industry is Going and What You Need to Do to Keep Up [video]

See how Veritas Communications and NKPR have diversified their services to adapt to the changing PR landscape.

Tell Me More
 


CPRS statement on PR ethics, in light of Jian Ghomeshi coverage

As recent reports surrounding former CBC host Jian Ghomeshi continue to evolve, some news outlets have expressed concerns about the perceived role that public relations may have played. As the Ghomeshi story unfolds, several news outlets and social media posts have recently portrayed public relations counsel as an interference that does disservice to the public interest. References to terms such as “PR exercise” and “spin” have been used, reinforcing a long outdated stereotype. As the industry association representing public relations practitioners in Canada, the Canadian Public Relations Society adheres to the premise that everyone deserves public relations and communications counsel.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Webinaire : Le ministère du Travail de l'Ontario explique la Loi sur les normes d'emploi et son impact sur les stages

Si vous prévoyez embaucher un stagiaire au sein de votre équipe, ou si vous l’avez déjà fait, il est essentiel pour votre organisation que quelqu’un assiste à ce webinaire. Le ministère du Travail de l’Ontario se joindra à la SCRP demain, le 6 novembre à midi, heure de l’Est, dans le cadre d’un webinaire portant sur la Loi des normes d’emploi de cette province. Apprenez quels types de stages sont exempts de la Loi et quels sont ceux qui doivent s’y soumettre.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Voir Plus


PRODUCT SHOWCASE
  Complete Your Continuing Education Hours ONLINE

Our instructor-led online courses are informative, fun, convenient, and highly interactive. We focus on creating warm, supportive communities for our learners.

Over 30 Continuing Education Certified Online Courses!

Enroll Now!       ccpd.rutgers.edu   |   732-932-6998 x 613
 


Webinar: Archived Professional Development Community Relations Webinar

Last week Ambulance New Brunswick presented its award-winning campaign on CPR public education to CPRS members. For those unable to attend the live event, CPRS is pleased to provide an archived version available on the CPRS website. View at your desk, or gather your team to watch the webinar together.


Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Webinaire : Webinaire de développement professionnel sur les relations communautaires en archives

La semaine dernière, Ambulance New Brunswick présentait sa campagne primée sur la formation du public à la RCR aux membres de la SCRP. À l’intention des personnes incapable d’assister à cet événement en direct. La SCRP est heureuse d’offrir une version archivée sur son site Web. Visionnez-la à votre bureau ou rassemble toute votre équipe afin de regarder ensemble ce webinaire.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Voir Plus


Canadian Public Relations Conference: Montreal 2015 Call for Presentations

The Canadian Public Relations Society is calling on industry professionals to submit presentations for the 2015 Canadian PR Conference in Montreal May 31-June 2. The deadline for submission is Friday, Nov. 28, 2014. The year's conference theme is Engagement + Impact. Conference sessions will be broken down into four separate themes: Commitment and Engagement, Public Relations in 2025, New Technologies and Media Evolution, and Communicating with Conscience - Going Beyond Borders.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Conférence canadienne des relations publiques : Appel aux présentations pour Montréal 2015

La Société canadienne des relations publiques lance un appel aux professionnels de l’industrie désireux de soumettre leurs présentations en vue de la Conférence canadienne des relations publiques de 2015 qui se tiendra à Montréal du 31 mai au 2 juin, La date limite pour présenter une proposition est le vendredi 28 novembre 2014. Le thème de la conférence de cette année est Engagement + Impact. Les sessions de la Conférence seront regroupées sous quatre thématiques distinctes : Engagement et implication, Les relations publiques en 2025, Nouvelles technologies et évolution des médias et Communiquer avec conscience : au-delà des frontières.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Voir Plus


Accredited in Public Relations (APR): 2015 Applicant Deadline is One Month Away

Earning public relations accreditation from the Canadian Public Relations Society is a career milestone, one that nearly 500 CPRS members have achieved. Consider joining the growing number of accomplished professionals and apply to be a 2015 candidate. Applications are due by Monday, Dec. 1, 2014. If you wish to receive more information, please contact accreditation@cprs.ca. View an archived webinar on why to get your APR.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Agrément en relations publiques (ARP) : La date limite du concours 2015 est dans un mois

Obtenir l’agrément en relations publiques de la Société canadienne des relations publiques est une étape importante de la carrière que près de 500 membres de la SCRP ont franchie. Songez à vous joindre à ce nombre croissant de professionnels aguerris et à poser votre candidature en 2015. Les demandes doivent nous parvenir d’ici le lundi 1er décembre 2014. Si vous souhaitez recevoir plus d’information, veuillez vous adresser à accreditation@cprs.ca. Visionnez un webinaire en archives qui explique comment obtenir l’agrément ARP.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Voir Plus


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Snapchat discussing new ad type that's similar to live TV
AdAge
Snapchat seems to have settled on live TV as the ephemeral messaging service's ad model. Snapchat is talking with marketers about incorporating ads into its live-events product called "Our Story," according to people with knowledge of the discussions. Snapchat introduced "Our Story" in June as a way to organize people's Snapchat photo and video posts — called "snaps" — taken at live events.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
New CPRS Members
CPRS
Senior practitioners in 172 Canadian organizations joined CPRS in the last six months. Organizations represented include: YWCA of Calgary, TransCanada, Canadian Beverage Association, Halton Regional Police Service, Canadian Red Cross, University of Alberta, Government of New Brunswick, Prince George Public Library, Travel Manitoba, AMA Insurance, BC Ferries, Vancouver Airport Authority, FleishmanHillard, MasterCard Canada, Syncrude Canada Ltd., Multicultural Council of Saskatchewan, L'Oréal Canada and more.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
CPRS Career File
CPRS
CPRS Career File Offered by CPRS, this is a free online service for public relations and communications professionals seeking new employment opportunities. Employment listings across Canada are updated weekly. Check out the current available jobs.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


Career File


CPRS Career File: For Job Seekers and Job Recruiters

If you are a prospective employer or recruiter, the CPRS Career File offers you a cost-effective and highly-targeted vehicle to reach public relations professionals from across Canada. Job seekers are able to view available positions in different provinces and territories, with job postings updated on a weekly basis.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Babillard d'emploi de la SCRP : Pour les chercheurs d'emploi et les recruteurs

Que vous soyez employeur potentiel ou recruteur, le Babillard d’emploi de la SCRP est un moyen rentable et hautement ciblé de rejoindre les professionnels des relations publiques de partout au Canada. Les chercheurs d’emploi sont en mesure de visionner tous les postes disponibles dans les diverses provinces et dans les territoires et les offres d’emploi sont mises à jour à chaque semaine.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Voir Plus


Top News Stories


Snapchat discussing new ad type that's similar to live TV
AdAge
Snapchat seems to have settled on live TV as the ephemeral messaging service's ad model. Snapchat is talking with marketers about incorporating ads into its live-events product called "Our Story," according to people with knowledge of the discussions. Snapchat introduced "Our Story" in June as a way to organize people's Snapchat photo and video posts — called "snaps" — taken at live events.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


3 small, doable ways to become wildly more productive
Fortune
Everyone is looking for ways to boost productivity. Talks about productivity usually involve intense time-management systems that have you putting time into quadrants or downloading a new app. Despite good intentions, a week later you’re back to trying to remember everything and rushing around, feeling overwhelmed. The problem with most approaches to productivity is that they require too much adjustment in a person’s day-to-day life.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Focus on buzzwords or basics?
iMedia
In the content game, brands are not alone. In fact, they are so new to this world that the litany of other content producers, publishers, and networks are overwhelming even for consumers. There are so many places to go for advice, entertainment, opinions, and news that brands entering the content marketing space are finding it difficult to grab an audience at scale. Some brands might think that latching on to current trends, topics, and buzzwords is the way to go. In their minds, the SEO will be better and may lead to more hits. While this sentiment is popular, it may not be the best way to find branded content marketing success.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Can better packaging convince you to eat bugs?
Fast Company
If most Americans eat fried chicken, why are we so unwilling to eat fried crickets? Last year, the UN's Food and Agriculture Organization released a report arguing that the world would do well to load up on bugs. Crickets, for example, have as much protein and more vitamins and minerals than chicken, and they have a much smaller carbon footprint. It's true that 2 billion people worldwide already eat insects. But it's a challenge to convert the rest of us, who tend to think eating an ant or a grasshopper is gross.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Public relations strategies for the nichiest of niches
Business2Community
Your product has, quite possibly, one of the smallest possible customer bases. You love every single one of your customers and wouldn’t trade them for the world, but your product isn’t going to take the world by storm anytime soon. You accept this and are totally fine living in this smaller world. However, you still need to make a living and grow your store. Just because your product exists in a tiny niche doesn’t mean you don’t need to come up with big time PR strategies. Indeed, you might have a tougher job than everyone else since you’ve really got to be in your customers’ heads.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


McDonald's isn't lovin' all the attention to its slogan ideas
BusinessWeek
After reports came out last week that McDonald's (MCD) would use the slogan "Lovin' Beats Hatin" in a new marketing campaign next year, the Internet lit up with mockery of the phrase. Then the burger chain denied this was its new slogan, insisting it had no plans to use the phrase even informally on social media. Yet it seems the Golden Arches has been planning some new use for lovin' and hatin'. Burgerbusiness.com reported that McDonald's has filed to trademark "Lovin' > Hatin' " and the phrase "Lovin' Is Greater Than Hatin'" with the U.S. Patent and Trademark Office.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Public relations problems you never expected when you started out
Business 2 Community
Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all glitz and fun. In fact there are several things that pop up during your time as a PR pro. Some things you can predict, like fussy clients. Others you really can’t prepare for until you’ve gone through it. Here are some of the strangest problems I’ve encountered over the years.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Marrying authority with your brand's PR content strategy
Clickz
Building authority continues to be critical in search engine results, regardless of the fall of Google’s semantic authorship markup. Optimizing your meta data, headlines, and being on top of trending keywords helps your news content rank. No question about that. But quality content conveying expertise, authority, and trust plays a key role in gaining positive organic search results. "Authoritative authors tend to do better in search because their content generates the kind of responses that lead to actual, present-day search signals," says Mark Traphagen, senior director at Stone Temple Consulting and a Google+ expert.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New CPRS Members (CPRS)
Professional Development Webinar — NEW DATE (CPRS)
How foreign online streaming will upset the apple carts (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


 



Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
Download media kit/Télécharger la trousse média

Siobhan Cole, Senior Content Editor/Éditrice, 289.695.5423  
Contribute news/Envoyez-nous les nouvelles


CPRS Contact Info:
www.cprs.ca
4195 Dundas Street West
Toronto, Canada
M8X 1Y4

This edition of Communiqué was sent to ##Email##. To unsubscribe, click here.

Cette édition des Communiqué a été envoyée à ##Email##. Pour vous désabonner, cliquez ici.







50 Minthorn Blvd., Suite 800, Thornhill, ON, L3T 7X8