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.SOCIETY NEWS
From darkness into light...
CPRS
(version française) As we approach the winter solstice, where short days with dark evenings gradually become longer and filled with more daylight, here is an update about what’s happening at CPRS National and what’s on the horizon.
Over the past month, I have been connecting with the chairs and presiding officers of our CPRS Councils, Committees and Task Forces. It has been good to catch up, talk about their activities and review our 2020-21 priorities. I offer my sincere thanks to these volunteers for their work and dedication.
For more about our priorities, and what else is happening, click here.
The promise of a COVID-19 vaccine in 2021 offers the hope that within a few months we will all be able to connect again in person.
No doubt, it has been a tough year for many. My thoughts go out to those who have been personally affected. I also salute the frontline and essential workers who have been going straight out since the pandemic started.
It is not lost on me that the approaching winter solstice seems to be signally not just a switch from darker days to lighter ones, but to brighter times in our lives as well. From my family, CPRS National, and me, I extend holiday wishes to you all and the very best for 2021.
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CPRS 2021 Call for Proposals Opens Tomorrow!
CPRS
Organizers of the next CPRS National Conference are excited to kick off conference season this week with the official launch of the 2021 Call for Workshops!
Next year’s event takes place Sept. 12-14, and if you’d like to help us Cultivate another can’t-be-beat lineup of parallel PD programming, visit our website starting tomorrow morning to share your ideas. Proposals will be accepted until 11:59 p.m. ET on Monday, Jan. 11, 2021.
For more information, contact the CPRS National Events Team.
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Work-life integration and mid-career female PR professionals: A research study opportunity
CPRS
Kyla Drewette, a McMaster University graduate student, is currently looking for participants to complete an anonymous online survey on the work-life challenges and solutions for mid-career female public relations practitioners in Canada.
The survey should take about 15 minutes to complete and can be accessed here: https://lnkd.in/gS-4hhm
This research study is expected to provide additional insight into the work-life experiences and perspectives of women in public relations in Canada, as well as examine how and to what extent work-life challenges and support can impact female practitioners’ career advancement. The results of this study will have practical implications for women in public relations, as well as employers and professional organizations. If you have any questions about this research study, please reach out to Kyla at drewettk@mcmaster.ca.
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.TOP NEWS
How to accurately measure the impact of PR on your e-commerce?
ABC Money
Monitoring your PR performance is the most critical step in measuring how effective your PR strategies are. Measuring your performance requires you to have your business goals in mind because that is the only way to check if the approach you put in place has yielded the desired results.
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Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement
GreenBiz
As fossil fuel companies' social license to operate becomes increasingly frayed, more industries in their orbit are getting entangled in the reputational quagmire that is now part and parcel of any activity that exacerbates the climate crisis.
Airlines have faced "flygskam" — or flight shame — which has seen some travelers shun air travel, heightening pressure for the sector to demonstrate that it can develop a flight path to net-zero emissions. Similarly, carmakers around the world are racing to develop fully electric models in response to escalating consumer and regulatory pressure. And energy providers the world over are rushing to slash their reliance on fossil fuels as the clean energy transition gathers pace.
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This 20-year-old viral influencer marketing genius explains how to get 10,000 followers on Instagram
The Ritz Herald
Alex Smetana has made quite the name for himself. He’s a young 20-year-old entrepreneur who learned how to create viral content that people can’t resist but to engage with and share with others. He’s racked up over 14 million followers across all of his Instagram accounts, so he knows a thing or two about getting traction on the massive social media platform. With over two billion active users, it takes a little bit of understanding when it comes to how to create content that will attract a larger following.
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Health-care communicators look to build on enhanced reputation
PRovoke
The COVID-19 pandemic has changed priorities across the spectrum, but for health-care companies its impact has been especially profound. While presenting them with dramatic new challenges from a business and communications standpoint, it has also engineered positive change.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves. 
