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"Building your Brand" Webinar today at 2 P.M. ET

Members of CPRS can join today’s professional development webinar with the Alberta Energy Regulator at no cost. This webinar will discuss how the public affairs team is using research, strategy and execution to build on its new identity, define its brand and deliver measurable results.




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Navigator Ltd's Jamie Watt to speak at College of Fellows Luncheon

Impact + Engagement 2015 will kick off on Sunday, May 31st with the College of Fellows luncheon keynote speaker, Navigator Ltd's executive chairman, Jamie Watt. When not advising business and political leaders, Watt can be found on CBC as a public affairs commentator addressing current events.





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Jamie Watt, de Navigator Ltd sera conférencier au diner du Collège des Fellows

La conférence Impact + Engagement 2015 démarrera le dimanche 31 mai avec comme conférencier invité du diner du Collège des Fellows ile président exécutif de Navigator Ltd., Jamie Watt. Quand il ne conseille pas les chefs de l’industrie et de la politique, M. Watt se retrouve à la CBC comme commentateur d’affaires publiques pour traiter d’actualité.
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PRODUCT SHOWCASE
  Managing a retail client?

We bet you’re thinking about holiday media coverage.

Engage with this list of 10 Canadian media contacts covering everything from home décor to video games. Make sure your brand gets continuous coverage into the New Year.

Continue the conversation!
 


Introducing Employer Group Membership (EGM)

There’s a new CPRS membership program in town. The Employer Group Membership (EGM) is now available for new and existing CPRS members who work in organizations with five or more CPRS members. With it comes discounts of up to 25% off CPRS national programs and services.

If you’re an employer, you’ll be interested to know that memberships in the EGM program are now transferrable from one employee to another. You’ll also appreciate the streamlined renewal process with one date and one invoice.

For existing CPRS members, if your organization qualifies under the EGM criteria, you can retain your individual membership status with no change to ownership, renewal dates and gain immediate access to the discounts!

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Membre de groupe d'employeur (MGE)

La SCRP offre maintenant un nouvel avantage national à ses membres. Le statut de membre de groupe d’employeur (MGE) est offert aux membres de la SCRP anciens et nouveaux qui travaillent pour des organisations comptant cinq membres ou plus. Il s’accompagne de rabais pouvant atteindre 25 % sur les programmes et services nationaux de la SCRP.

Si vous êtes un employeur vous serez intéressé d’apprendre que les adhésions qui font partie du programme MGE sont maintenant transférables d’un employé à un autre. Vous apprécierez aussi le processus de renouvellement simplifié comportant une seule date et une seule facture.

Quant aux membres existants de la SCRP, si votre organisation se qualifie en vertu des critères de MGE, vous pouvez conserver votre statut de membre individuel sans en modifier la propriété ni la date de renouvellement et profiter immédiatement des rabais!

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Webinar: Communication, Employment and Accessibility — What does it mean for you?

The Accessibility for Ontarians with Disabilities Act webinar will be presented on December 9, 2014, 2:30 p.m. ET. This webinar, presented by the Ontario Ministry of Economic Development, Employment & Infrastructure, will offer important information for communications teams to comply with the Act. Learn more about what resources already exist to assist you.
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Enter the Profession with the PRK Exam

Personal accomplishment, confidence and strategic benefits for entry-level practitioners – consider the Public Relations Knowledge (PRK)® exam on January 24, 2015. The PRK exam is a valuable enhancement to a degree, diploma or certificate in public relations and successful completion of the PRK® exam means the exam writer has demonstrated a foundation of knowledge and skills that are necessary for workplace success. Following a survey of successful PRK exam writers, 87% responded as feeling a sense of personal accomplishment after passing the exam. Read more feedback from the survey.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
I have seen the future of PR, and it is technology
Holmes Report
As an enterprise communications strategist for Sparkpr, one of the top independent PR agencies in the technology arena, I find myself relating more and more to the shoemaker’s children who go barefoot. I immerse myself daily in innovative and even futuristic technologies that are causing massive disruption in a wide range of industries.

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CPRS statement on PR ethics, in light of Jian Ghomeshi coverage
CPRS
As recent reports surrounding former CBC host Jian Ghomeshi continue to evolve, some news outlets have expressed concerns about the perceived role that public relations may have played. As the Ghomeshi story unfolds, several news outlets and social media posts have recently portrayed public relations counsel as an interference that does disservice to the public interest.

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Why PR is emerging as the new SEO
Business 2 Community
There’s never been a time in which black hat search engine optimization tactics have been more consistently reviled by the major search engines of today. If you have not switched to a content management format for your website, then you can look for your rankings to do nothing but drop from this point on. In order to raise your rankings within the major search engines, especially Google, you need real people to really like your website.

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Engagement + Impact 2015 Call for Presentations Ends Friday

The 2015 call for conference presentations for Engagement + Impact 2015 ends this Friday, Dec. 5th. Consider submitting a proposal if your workshop prepares professionals for future trends unique to the public relations industry or teaches communications teams how to utilize new technologies in their communication strategies. If your presentation suits the needs of PR professionals, you may find yourself at the podium addressing industry colleagues in Montreal.
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L'appel aux présentations d'Engagement + Impact 2015 prend fin vendredi

L’appel aux présentations en vue de la conférence Engagement + Impact 2015 se termine vendredi le 5 décembre. Songez à soumettre une proposition si votre atelier prépare les professionnels en vue des tendances futures uniques à la profession des relations publiques ou si on y enseigne aux équipes de relations publiques à utiliser de nouvelles technologies dans la réalisation de leurs stratégies de communication. Si votre présentation convient aux besoins des professionnels des relations publiques, vous pourriez vous retrouver à une tribune en train de vous adresser à vos collègues, à Montréal.
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The Comet Landing — A Case Study in Brand Journalism

It was a galactic milestone in space exploration but also a great moment for the next generation of news. Who would have thought landing on a robot on a comet would also usher in a breakthrough in the delivery of live breaking news coverage in the digital spectrum. The European Space Agency’s (ESA) big media event http://new.livestream.com/esa/cometlanding not only re-defines how and where news can be beamed to around the globe, it proves brand journalism is not a mere theory.




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Top News Stories


I have seen the future of PR, and it is technology
Holmes Report
As an enterprise communications strategist for Sparkpr, one of the top independent PR agencies in the technology arena, I find myself relating more and more to the shoemaker’s children who go barefoot. I immerse myself daily in innovative and even futuristic technologies that are causing massive disruption in a wide range of industries.
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3 reasons every start-up should consider an in-house PR team
Fast Company
For many Fortune 500 companies, PR is a critical part of the business. Whether it's proactive or reactive communications, a great public relations team is able to protect the brand and help curate a story that clearly articulates the value and benefit of the business. In many cases PR teams can be quite large using both internal and external agency resources.
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10 tips for getting your pitches read — and reported
Cision
With so many social media tools, news feeds, aggregate sites and deadlines competing for a journalist’s attention these days, it can be difficult and downright enigmatic to figure out what makes a successful pitch. PR professionals need to stand out—in a good way—to get their press releases read by a journalist or blogger, let alone seen by the businesses or consumers they wish to reach.
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Inside Mic's millennial native ads pitch to brands
Digiday
Every brand today wants to get in front of millennial eyeballs, and Mic says it’s the best site to help them — in part because it’s skipping the much-maligned banner ad. Mic CEO and c0-founder Christopher Altchek bluntly puts the company’s anti-banner stance as a necessity, not a choice: “Display advertising just isn’t an effective strategy as we build a media company for this generation.”
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    CPRS statement on PR ethics, in light of Jian Ghomeshi coverage (CPRS)
CPRS Career File (CPRS)
The most memorable brand wins and fails of 2014 (Mashable)

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Content marketing vs. brand journalism: The outcomes define differences
Business 2 Community
Today’s fragmented media landscape and information-loaded digital world offers brands new opportunities to communicate directly with their audiences; building visibility, affinity and even search traction along the way. However, success in the uppermost reaches of the funnel requires organizations to put corporate agenda in the back seat, and instead adopt a more journalistic approach to crafting and publishing their stories. Enter brand journalism.
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Can Social X do for brands what Facebook can't?
Fast Company
Facebook: You love to hate it. And yet, you keep going back for more: It’s the most crowded corner of the Internet, where 800 million of us hang out to do any number of things: scan the news, check brand pages for sales, remember who has a birthday, and spy on ex-lovers or new acquaintances. (Yeah, we know.) And while we now spend more time on Facebook than we do on all other parts of the Internet combined, this does not mean that we don’t find the site problematic.
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8 qualities of leaders who deliver value every day
Entrepreneur.com
Leadership is a means to create value for others through self-expression. How a leader shows up is everything as it sets the tone for others to either emulate or evade. Making the jump from manager to director to leader is never a clear-cut process. The position itself changes but the “how to lead” skills are never made clear, so what happens is newly-appointed leaders apply yesterday’s management tactics to today’s leadership demands, and the two don’t play nicely.
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Jian Ghomeshi: a textbook PR fail
Toronto Star
In a single month, Jian Ghomeshi has gone from being one of North America’s most beloved radio hosts to facing five criminal charges and a throng of cameras. It’s been a precipitous fall from grace, aided by Ghomeshi himself, who made a series of terrible strategic errors in managing the crisis, say public relations experts.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Siobhan Cole, Senior Content Editor/Éditrice, 289.695.5423  
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