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As 2020 comes to a close, CPRS would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of Communiqué a look at the most accessed articles from the year. Our regular publication will resume Wednesday, Jan. 13, 2021.
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9. 'Tis the season to shine
By Victor Virsnk, APR, FCPRS CPRS National President
(version française) What better way to cap off a successful campaign or project than to win big at the 2020 CPRS National Awards of Excellence? Now there are more chances to win than ever with the debut of nine new and seven updated awards. Take home gold, silver or bronze in any of the 24 award categories and show off your talent to your employer, client and colleagues. Awards are open to CPRS members and non-members alike.
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8. Announcing Cultivate: The CPRS 2021 Conference in Whistler, B.C.
CPRS Vancouver
Johanna Ward, APR
I was honoured last year to be approached by CPRS with an invitation to chair the Local Advisory Committee for the 2021 CPRS National conference, being held in Whistler, B.C. Of course, I immediately said yes — my experiences working with CPRS and my colleagues have been a highlight of my professional career, and I know this will be no different.
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7. It is always about ethics — even more with AI
CPRS
Two Global Alliance founding members, the Chartered Institute of Public Relations in the UK (CIPR) and CPRS, have joined forces under the auspices of the #AIinPR panel to prepare public relations professionals in understanding ethical dilemmas in deploying artificial intelligence (AI) with the AIinPR Ethics Guide.
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6. The Fabric of CPRS
CPRS
(version française) Much like a piece of fabric, CPRS is woven from intertwined threads that come together to create Canada’s leading communications and public relations community.
Over the past few weeks, as I have worked with the National Board, local societies and the National office, and learned more about the work of our Councils, Committees and Task Forces, this interconnectedness has become even more evident.
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5. CPRS COVID-19 Resource Centre and Discussion Forum now open
CPRS
Last week, CPRS National President Victor Vrsnik, MCM, APR, FCPRS shared an update regarding the Society’s response to COVID-19 and what we’ve been doing to support our members during this challenging time. We’ve posted it on our website if you missed it.
In his message, Victor also announced a new COVID–19 Resource Centre and Discussion Forum on CPRS Connect. There, our members can access resources and connect with one another for support and camaraderie as we all navigate these strange new waters.
If you have resources you’d like to share with your fellow communicators, CPRS National would appreciate your help by adding them to our collection. Email Dan LaBelle at dlabelle@cprs.ca to share them with us, or post them yourself by visiting cprs.ca/connect.
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3. Our commitment to supporting anti-racism through diversity, equity and inclusion
CPRS
(version française) The tragic events of recent weeks and months have prompted deep and often difficult conversations across society about systemic racism and the frameworks of privilege that allow it to endure. The horrific death of George Floyd and others in the United States and racist incidents involving Black, Indigenous and people of colour here in Canada, have made it clear that our discussions about diversity, equity and inclusion need to be rooted in our commitment to anti-racism and in tangible steps to promote change.
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2. Three Takeaways From Transformation 2.0
CPRS Edmonton
Tamara Vineberg
The CPRS National conference was delivered differently this year because of the COVID-19 pandemic. We were introduced to an online platform called Remo, which allowed attendees to move between tables so we could network and catch up with our peers. The workshops were like webinars but with interactivity of voting on questions for the presenters. All the sessions were recorded so we can go back to workshops that we didn’t attend.
Transformation 2.0 delivered learnings that still have me thinking about them a week later. I want to share with you three of the lessons that I learned from the conference and hope to continue my awareness so I can put them into practise.
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1. Introducing the CPRS PR Register
CPRS
CPRS is launching its PR Register (“the Register”) today. The Register is available for the general public to view. The Register is a list of CPRS members who, by our membership, have committed to the CPRS Code of Professional Standards (“the Code”). It is intended to publicly demonstrate our commitment to the ethical, professional practice of public relations.
Recent surveys conducted by CPRS, which were shared at the CPRS National AGM on September 17, 2020, indicate that Canadians overwhelmingly support the Register as a way to identify PR professionals who adhere to a code of ethics.
The Register is a listing of name, designation, and membership level only and does not include any contact information. This information is pulled from the CPRS Membership Directory.
The PR Register, modelled after the Chartered Institute of Public Relations PR Register, is the latest initiative of the National Task Force on Ethical PR convened in 2019. The Task Force works to enhance our profession by ensuring that CPRS maintains a focus on ethical practice and the promotion of ethical public relations in Canada.
You can view the PR Register here.
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