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The calendar year is coming to a close, and CPRS would like to wish its members, partners and other industry professionals a very safe and happy holiday season.

As we reflect on the news and events that helped shape 2014, we would like to offer Communique subscribers a look at the most-read news stories from their publication. That means we'll count down the Top 10 articles for the year!

Your regular news publication will resume on Wednesday January 14, 2015.



PRODUCT SHOWCASE
  #PRLife, according to Huey Lewis & The News

It’s hard being in PR, and nobody knows that more than Huey Lewis & The News 😊

See which tracks best describe the life of a PR pro.

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1. CPRS statement on PR ethics, in light of Jian Ghomeshi coverage
CPRS
November 5, 2014: As recent reports surrounding former CBC host Jian Ghomeshi continue to evolve, some news outlets have expressed concerns about the perceived role that public relations may have played. As the Ghomeshi story unfolds, several news outlets and social media posts have recently portrayed public relations counsel as an interference that does disservice to the public interest. References to terms such as "PR exercise" and "spin" have been used, reinforcing a long outdated stereotype.
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2. What the Ice Bucket Challenge can teach us about engagement
Mashable
August 27, 2014: If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause. The "Ice Bucket Challenge" has been the viral event of the summer, just as bizarre as planking or the cinnamon challenge, but this time, the fad is for a good cause.
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3. Overwhelmed by Canada's anti-spam law? Start here with the basics
Mondaq
May 21, 2014: If you have just heard about Canada's new anti-spam law (commonly known as "CASL"), or are trying to prepare to comply with it, you may be overwhelmed in terms of how it applies to your organization. You may also be concerned that, commencing on July 1, 2014, failure to comply with CASL can have serious consequences, including significant administrative monetary penalties (up to $1 million per violation for individuals and up to $10 million per violation for organizations).
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4. Sean Kelly APR, FCPRS becomes the 58th President of PR association
CPRS
June 4, 2014: It was wonderful to see my colleagues and friends last month at the National Conference in Banff, Alberta. What a beautiful place to visit and what a fantastic conference it was. There were many highlights for me, but the tribute video to Luc Beauregard that played at the gala was most heartwarming and inspiring. Luc was among Canada's greatest PR pioneers. He embodied everything that we, as PR professionals, should aspire to become in our professional careers. He is truly missed.
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5. Study on Canadian Public Relations now available
CPRS
July 16, 2014: The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations. This was part of an international public relations survey, led by the University of Southern California, which was simultaneously conducted in Brazil, Australia, New Zealand, South Africa and the United States. Perhaps the most noteworthy aspect of this study is that it represents the first baseline survey of generally accepted practices in PR and Communications Management in Canada.
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6. Still scratching your head about Canada's Anti-Spam Legislation?
CPRS
July 16, 2014: On Wednesday, June 18, CPRS presented a special webinar on Canada's Anti-Spam Legislation and its impact on the public relations and communications industry. Canada's Anti-Spam Legislation will come into force on July 1, 2014. How will this impact your business email communications and what do you need to do to be ready? Ensure you and your organization are compliant.
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7. Coast to Coast Career Openings
CPRS
August 13, 2014: Whether you are recruiting or job hunting, the Career File Web site has been designed to service Canada's public relations and communications industry from coast to coast in both official languages. Sponsored by the CPRS, this is a free service for public relations and communications professionals seeking new employment opportunities. Employment listings are updated as received.
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8. Annual CPRS National Awards Gala Recognizes Best in Canadian Public Relations
CPRS
June 18, 2014: The Canadian Public Relations Society (CPRS) celebrated excellence in the public relations and communications field during the 2014 CPRS National Awards Gala in Banff, AB on May 27. CPRS presented a total of 32 Awards of Excellence to the best public relations and communications management teams from across Canada. This year's Awards of Excellence include 10 gold awards, 11 silver and 11 bronze in 12 categories.
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9. Why PR is emerging as the new SEO
Business 2 Community
November 19, 2014: There’s never been a time in which black hat search engine optimization tactics have been more consistently reviled by the major search engines of today. If you have not switched to a content management format for your website, then you can look for your rankings to do nothing but drop from this point on. In order to raise your rankings within the major search engines, especially Google, you need real people to really like your website. Beyond liking your website, you must provide deep context to the entities involved with your company.
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10. Ten social media PR lessons from #OITNB
Search Engine Watch
July 30, 2014: Looking to connect, bond and create brand advocates? You might learn a social media lesson or 10 from the hashtag #OITNB. The Netflix original television series, "Orange is the New Black", has more than its recent 12 Emmy nominations to brag about. The show's social media team, fans and cast do a breakthrough job at publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction – between the show, the characters, and audience.
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Communiqué

Frank Humada, Director of Publishing/Directeur de la publication, 289.695.5422
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Siobhan Cole, Senior Content Editor/Éditrice, 289.695.5423  
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