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SOCIETY NEWS

CPRS National Transitions to a New Executive Director

CPRS

This week, CPRS National is bidding a fond farewell to Interim Executive Director and Executive member, Kiki Cloutier, who has chosen to explore a new and exciting career opportunity.

Over her 13 years in the National Office, Kiki has been instrumental in the successful operation of the Society’s various programs year after year. Never settling for less, she has helped raise the profile of CPRS on countless occasions by offering our members and volunteers the highest level of service and quality, while inspiring those on her team to do the same.

From the CPRS National office team, thanks for everything you’ve done for us over the years Kiki. You’ve made us #CPRSproud. We’ll miss you!

Please feel free to take a moment to send Kiki Cloutier your best.

Looking ahead, the National Office staff is fortunate to be welcoming back a familiar face; someone whose wealth of knowledge and previous experience with the Society and the National Office team makes her the perfect match for the job.

This week, the National Office is thrilled to welcome Lorianne Weston, CTDP, as our new Executive Director! Lorianne takes up her new role leading the CPRS National team and joining the Executive today.

As many will remember, before moving on from CPRS-specific duties early last year, Lorianne spent years supporting the Society’s volunteers, committees and councils, lending her expertise on effective governance, as well as best practices in certification management and education. She is looking forward to reconnecting with all members, so feel free to drop her a line at executivedirector@cprs.ca to say hello again.

Welcome back Lorianne!

It is always about ethics — even more with AI

CPRS

Two Global Alliance founding members, the Chartered Institute of Public Relations in the UK (CIPR) and CPRS, have joined forces under the auspices of the #AIinPR panel to prepare public relations professionals in understanding ethical dilemmas in deploying artificial intelligence (AI) with the AIinPR Ethics Guide.

The Ethics Guide to Artificial Intelligence in PR sets a framework for arriving at ethical decisions with a five-step process. Learning about AI, defining the PR and AI pitfalls, identifying ethical issues and PR principles, using a decision tree and deciding ethically. To help with identifying ethical challenges in AI, the data ethics canvas from the UK’s Open Data Institute has been utilised and the sixteen public relations ethical principles come from the Global Alliance’s code.

Got an Outstanding Professional Career and Great Experience within CPRS? You could be eligible to the College of Fellows!

CPRS

If you’ve had a fulfilling and successful professional career in Public Relations and if you have been a committed and active member of CPRS at the national, local level or both, for many years, you should consider joining the CPRS College of Fellows this fall.

This year’s deadline to submit an application to be inducted into the CPRS College of Fellows is fast approaching. CPRS members with more than 10 years of membership and at least 20 years of professional experience are encouraged to apply to become our newest Fellows before Friday, September 18 at 11:59 p.m. ET.

To learn more about how you can follow in the footsteps of our five newest fellows, visit cprs.ca/fellows today.

Just Getting Started in Your Career? Take the PRK Exam to Stand Out From the Rest!

CPRS

The next Public Relations Knowledge (PRK) Exam is scheduled to be written online Friday, Sept 11. If you’re a new graduate, or within the first five years of your communications career, consider signing up by next Friday, Sept. 4, to take our ultimate PR test and set yourself apart from your peers.

Learn more about the PRK Exam at cprs.ca/prk or by contacting Aisling Bermingham.

Local Society Events

CPRS

Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.

CPRS Calgary (Sept. 17) CPRS Together Mixer
CPRS Edmonton (Sept. 24) Last Call Before Fall

Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.

CPRS Career File

CPRS

The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.

Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:

Director of Communications and Public Relations – Dalhousie University
Manager, Communications – Royal Roads University
Director, Consumer & Industry Relations – HR Associates
Communications Coordinator – College of Pharmacists of Manitoba
Communications Volunteer Opportunities – Farmwork to Feed Canada (F2FC)
Director, Communications and Marketing – City of Leduc
Digital Communications Specialist – Ontario Nurses’ Association
Communications Coordinator – District of North Vancouver
Communications Coordinator (Media) – District of North Vancouver

TOP NEWS

How to manage and mitigate writing-related anxiety

Ragan's PR Daily

Anxiety disorders are the most common form of mental illness in society, affecting 40 million adults in the United States age 18 and older. Many more of us deal with the very specific and fearsome monster of writing anxiety. Go to Google Scholar and you’ll get more than two million hits from peer-reviewed journals on this topic. You might also read the lovely memoir by Mark Saltzman, The Man in The Empty Boat, which outlines his prolonged struggle with writing anxiety.

How to protect your PR plan against the forces of evil

Spins Sucks

No matter how great your PR plan is from a structural perspective. No matter how smart your strategy and innovative your tactics. You will fail if you don’t build it with context.

Reaching Canadians on their ‘Emojinal’ rollercoaster

Strategy

Given everything people are dealing with right now (a pandemic, widespread social unrest and political uncertainty), it may be more challenging to connect with consumers. But by understanding the wide range of people’s reactions to 2020’s emotional rollercoaster, many brands are striking the right tone.

How rituals can help solo PR pros

Solo PR Pro

We all have rituals and routines. Some are so ingrained we no longer consciously think about them, as they have just become a part of us. It turns out that rituals and routines are more than quirks, they can ground us and reduce anxiety. The pandemic has upset a lot of our rituals. In a Science News article, Sujata Gupta writes, “rituals help with emotional regulation, particularly during periods of uncertainty, when control over events is not within reach.”

Communiqué

Connect with CPRS

Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Oliver Kirby, MultiView Canada, Senior Content Editor/Éditeur, 289.695.5401 | Contribute news

The Canadian Public Relations Society
411 Richmond St. E, Suite 200 | Toronto, Ontatio, ON M5A 3S5
416.239.7034 | Contact Us | www.cprs.ca

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