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.GARDENCOMM NEWS
Renew Your GardenComm Membership Today — Don't Miss Out
Why Should You Renew? Eva Monheim, GardenComm Member Since 1997, shares her success story directly related to being a GardenComm Member.
"Our green industry members are there to help us whether we are writing articles or writing books. While writing my Shrubs & Hedges book, I needed some information on new plants. I wrote to Spring Meadow Nursery's PR team to find out about new plants in the Proven Winner lineup - especially hydrangeas. Not only did I receive a lengthy list of hydrangeas for my book, but I received an invitation to stay at the Writer's Cottage at Spring Meadow Nursery. Two days immersed in viewing new plants gave me countless photos for my new book and wonderful information regarding up-and-coming new plants. Having industry connections goes a long way for the writer and it couldn't have happened without my membership in GardenComm."
If you haven’t already, renew your membership today! Your board voted to hold the line on dues, keeping them at $125 for regular membership. The dues were scheduled to go up $10 to $135 in 2021. Your organization’s leadership recognizes how challenging 2020 has been and we know that for many of us, funds are tight. We hope you will look at keeping dues at the 2020 level as a commitment to our members’ best interests and a good reason to continue your membership. Click here to login and renew. If you need instructions on how to renew, click here. Please encourage colleagues to join.
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ONE MORE REASON TO RENEW:
National Garden Bureau Now Offering Discounted Memberships to GardenComm Members for 2021
National Garden Bureau welcomes book authors, podcasters and online garden course creators to become members of our organization. Members support the Bureau via dues and those dues provide the resources to send a constant stream of gardening information about you, your product(s) and your services to our community of active and engaged gardeners.
Why Join National Garden Bureau? Becoming a member of National Garden Bureau ensures you the attention and engagement of the gardening community from fresh novices to seasoned professionals. Our audience is ever-expanding from those with a large garden plot to urban gardens of containers, hanging baskets and balconies. We are the link between the garden community and garden influencers and the industry members who make it all happen. Join NGB as we inspire, connect and grow the generations.
$125 yearly dues for authors, podcasters and online course instructors — SPECIAL RATE: $75 for GardenComm members
Click here for the NGB Media Kit.
Click here for membership dues and benefit details.
Click here to sign up as an NGB member
Join now and get 14 months for the price of 12!
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LAST CHANCE TO REGISTER for Our Next Virtual Presentation About Cannabis Taking Place Tuesday, January 12
Cannabis is quickly becoming legal in a number of states. However, growing has been difficult for the home gardener. Traditional cannabis varieties are photoperiod sensitive, take six months to produce, and grow extremely large – not a home garden friendly plant. Join award-winning author and GardeComm Hall of Fame inductee Jeff Lowenfels as he discusses a new kind of cannabis perfect for home gardeners – autoflowering cannabis. Grown from seed, autoflowering cannabis flowers in 7 to 9 weeks on houseplant size plants! Not since the snap pea has a new plant introduction held as much promise to become the "Next Tomato." This is the plant that will make growing cannabis easy for regular gardeners who want to grow their own. Come learn the what, why, and how of this wonderful, easy to grow new plant. Click here to register and learn more.
Thank you to our sponsor!
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Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant!
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Call for Speakers: Submit Your #GardenComm2021 and Webinar Session Ideas Today
GardenComm is seeking proposals for monthly webinars as well as breakout and round table sessions for the 2021 GardenComm Annual Conference and Expo. We invite proposals focused on business, horticulture, photography, publishing, social media, speaking, sustainability and writing that:
- Reflect innovation and cutting edge content
- Target either new, mid-career, or seasoned professionals
- Stimulate and provoke discussion and audience engagement
- Provide diverse approaches for different types of learners
- Present evidence based on or supported by research
- Use multimedia approaches to enhance attendee learning
- Explore issues important to national audiences
The 2021 GardenComm Annual Conference and Expo is an inclusive opportunity for all current and future GardenComm members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges. The monthly webinar series offers continuing education throughout the year without the need for travel. Click here to submit!
We anticipate sending acceptance notifications for the 2021 GardenComm Annual Conference and Expo sessions in March 2021. Webinar speakers are scheduled throughout the year. Upon acceptance, speakers will be asked to sign a speaker agreement. As a token of thanks, GardenComm will provide a $200 honorarium for all virtual programs. Conference presenters will receive a complimentary registration for the day of their presentation and may choose one of the following options:
- Complimentary GardenComm membership for the following year
- Complimentary registration for the entire 2021 conference
- An honorarium of $200 for solo presentations, $125 per 2-person panel participant, or $75 per 3-person panel participant.
Please Note: Due to the uncertainty surrounding Covid-19, GardenComm has made the difficult decision to not hold the 2021 GardenComm Annual Conference and Expo in-person. However, the conference is switching to a virtual format. By making this decision earlier than last year, it will give GardenComm time to plan a more robust virtual offering. So, we hope you will consider submitting an application for either a stand-alone webinar, virtual conference education session or a conference round table option. Thank you for your consideration and we look forward to seeing everyone virtually and welcome the day we can again gather safely in person!
Questions? Please contact Maria Zampini, GardenComm Vice President, at maria@upshoothort.com
Deadline to submit is Wednesday, January 15, 2021
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Call for Entries: 2021 GardenComm Media Awards
GardenComm is calling on garden communicators to submit their best articles, books, photography, and more to the 2021 GardenComm Media Awards, one of the only national online media awards programs recognizing professional accomplishments in the gardening communications industry. Eligible pieces can be submitted through March 30.
Big News about GardenComm Media Awards!
Believe it or not, there’s a silver lining to all those Zoom presentations we’ve been doing. This year, in the GardenComm Media Awards Live Presentation category, you may submit a recording of your most excellent Zoom recordings (or videos made via GoToWebinar, GoogleMeet, etc.) as long as you are visible within the recording. You must appear within the presentation, either full screen, as a thumbnail, or a combination of both. You may not submit a slideshow which you narrate but in which you are not visible.
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Help Us Help You! Share GardenComm Events with Your Readers.
GardenComm has virtual events lined up well into 2021 thanks to our Education Committee led by Maria Zampini and Kim Toscano. As a non-profit, GardenComm relies on events like this to fund member programs, benefits and operations. We would appreciate you sharing events with your newsletter subscribers to increase attendance, attract sponsors and spread the GardenComm love. Please find details here or contact us at info@gardencomm.org to receive additional graphics, events details and links to register to include in your outgoing newsletters.
Thank you for partnering and supporting GardenComm.
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Support Plant a Row
Support Plant a Row and help make a difference in your community. Click here for more information.
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Sponsor an Upcoming Webinar
Our Sponsorship Opportunities include benefits to engage and attract GardenComm's professional member communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GardenComm members.
We can customize packages to meet your budget from $250 or above. Click here to view our packages or contact us at info@gardencomm.org for more information.
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.HORTICULTURE
It's a New Year in the Garden, Too: Time for Some Resolutions
The New York Times
A beloved small tree died last year and, once again, the garden-as-Buddha offered the same message it always does when delivering a loss: “Let it go.”
The red buckeye (Aesculus pavia) had come by mail from across the country decades ago, a tiny whip of a thing, its root system confined to a cardboard tube no bigger than the one inside a roll of paper towels. My baby tree.
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Seed Catalogs a Welcome Distraction for Gardeners
Journal Now
There are certain vices in this world that draw our hands and minds, steal our concentration and ultimately consume us for an undetermined amount of time. Some of these habits are physically and mentally unhealthy, but others are perfectly acceptable and welcomed, especially in the short days of January.
Seed catalogs are just such a distraction.
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Save Time and Increase Success by Creating a Garden Calendar
TAPinto.net
Ringing in the New Year is filled with resolutions that usually involve dieting and exercise. Gardening is a great way to help accomplish those two resolutions, while also improving your mood, reducing blood pressure, managing anger, maintaining flexibility and much more.
So, gather anyone that shares in your gardening efforts and landscape projects. Grab a calendar and make some gardening plans for the year ahead.
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.JOURNALISM
Journalism, Media and Technology Trends and Predictions 2021
Reuters Institute
2021 will be a year of profound and rapid digital change following the shock delivered by Covid-19. Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those changes have been. While many of us crave a return to ‘normal’, the reality is likely to be different as we emerge warily into a world where the physical and virtual coexist in new ways.
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Our Old Models of Journalistic Impact Need to Change
NiemanLab
The notion that journalism is important to democracy because it holds powerful officials accountable to the public is one of those Journalism 101 ideas that’s so familiar that it becomes taken for granted in how journalists think about and justify their work. Of course journalism’s watchdog role is crucial, we say, because…Watergate, and remember that City Hall scandal a few years ago, and if journalists didn’t keep an eye on public officials, who would?
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Measuring Progress on Inclusivity
RJI Online
Long before Linda Miller became an inclusive media consultant for RJI, she spent a decade creating the Public Insight Network for American Public Media, a platform of thousands of people who agreed to be sources for journalists and newsrooms. While this easy-to-access list led to a more inclusive workplace at Minnesota Public Radio, Miller discovered that having a diverse contact list doesn’t really change the reporting landscape if there’s no accountability.
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.BUSINESS
Newspapers and TV Stations Got Special Access to PPP Loans. Digital Media Didn't.
HuffPost
The latest COVID-19 relief law gives media companies special access to loans, but Sen. Marco Rubio (R-Fla.) made sure online-only outlets were excluded.
The $900 billion COVID-19 relief legislation passed in late December included a second phase of the Paycheck Protection Program, which essentially covers payroll costs for firms that avoid layoffs for at least eight weeks.
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Reddit Tests Ways for Users to Avoid Notification Fatigue
Adweek
Reddit detailed updates to its platform that it rolled out between last Dec. 16 and Monday (Jan. 4).
With a sad nod to the end of the holiday season, throughout this week, Redditors will see their holiday awards transform back into their traditional, non-holiday form.
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Morning Brew Founder Shares Growth Tips and Dispels Notion That Email Is Next Media Pivot
The Drum
Newsletter media brand Morning Brew has had quite the year, building a formidably engaged audience with snappy copy and incise insights, sprinkled with a couple of coffee emojis. The Drum catches up with Alex Lieberman, its co-founder and chief executive, as he explains its growth and warns against thinking that email is the next big media "pivot".
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-REDUCE WATERING BY 25% -PREVENTS OVERWATERING -WOOL INCREASES POROSITY -100% RAW WOOL FROM U.S. RANCHERS -ORGANIC SLOW RELEASE FERTILIZER -FUTURE OF GARDENING
WILDVALLEYFARMS.COM
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.SOCIAL MEDIA
Facebook Redesigns Pages With a More Simplified Layout and No 'Like' Button
TechCrunch
Facebook Pages are being redesigned. The social network announced a significant change to the Facebook Page experience for creators and public figures, which includes a new look-and-feel, updated navigation, the introduction of a dedicated News Feed, a new Q&A format for engaging fans and other tools and insights. Notably, the redesign will also do away with the “Like” button to instead focus on Followers.
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How to Effectively Beat Social Media Distraction
Forbes
We all love social media. No matter how hard we try, it’s impossible to resist our temptation to scroll through our feeds every now and then. And why not? After all, it gives you a sneak peek into the world without even stepping out of your door.
But, there’s the added pressure of staying up to date with the latest trends and the need to compulsively post about every little thing and let the world know what’s happening in your life.
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7 Digital Marketing Trends of Focus for 2021
Social Media Today
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months.
2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.
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