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Cue Carly Simon singing 'Anticipation' - Registration Launching June 1st!
The countdown has begun! Registration will be launching next week for the GardenComm Annual Conference and Expo slated for this fall. The schedule is a winning combination of educational programs, organizational meetings, meet-the-editor appointments, story slam and more. If you haven’t blocked off the afternoons and evenings of October 12 through 15 you need to!
We will be launching registration on June 1st. A few highlights include more educational events – from 12 education sessions in 2021 to 18 in 2022. That doesn’t even count the new plants and products presentation by Diane Blazek of The National Garden Bureau! And we will have 3 additional panel discussion on marketing, social media influencers and pitching to editors/publishers.
We will be utilizing the OrderEase platform once again and they have made upgrades to the show since last year. Mark 3-6 on September 29th for a preview day AND a kick-off speaker!
That’s just a small taste of what you can expect. Just know that the conference and education committees, along with OrderEase are kicking it up a notch and more for 2022.
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Super Regional Registrants Entered to Win!
Everyone who signs up for the GardenComm Super Regional meeting in Columbus, prior to Culviate’22, is automatically entered to win TWO COMPLIMENTARY TICKETS to the attend the AmericanHort Women in Horticulture luncheon program! The luncheon is happening on Monday, July 18 from 12-1:30. Tickets are normally $65 with part of the proceeds going to the Horticultural Research Institute. Thank you to luncheon program sponsor and GardenComm Allied Member Spring Meadow Nursery and Proven Winners® ColorChoice(R) Flowering Shrubs for donating the pair of tickets.
Click on this link to learn more about the luncheon program including speaker Jean Steel. https://www.cultivateevent.org/experiences#WomenInHorticulture
To learn more about the Horticultural Research Institute, which is celebrating its 60th anniversary, click here:
Horticultural Research Institute | The AmericanHort Foundation (hriresearch.org)
With unique sites, plentiful networking, national speakers, and plant raffles, GardenComm debuts a new summer gathering to coincide with Cultivate2022.
For A LOT more details Click Here.
Greater Columbus—Friday/Saturday, July 15/16, 2022
Cost for anyone is —both days $95.00, either day only $60.00
You must sign-up for Cultivate’22 separately as well as to get your hotel space. Details below!
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If you plan on attending the GardenComm super regional in Columbus, Ohio in July, then plan now to attend Cultivate'22 by AmericanHort.
Cultivate’22 is the largest green industry trade show in North America! It is happening July 16-19, 2022 at the Columbus Convention Center.
Thanks to AmericanHort, GardenComm members are eligible to receive the AmericanHort member discount pricing when registering for Cultivate’22. GardenComm members who are current with their 2022 membership can request the Cultivate’22 discount code by filing out a request form. Please contact the GardenComm office at info@gardencomm.org for any questions.
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RBG Welcomes GardenComm in Region 7
The Royal Botanical Garden is excited to host GardenComm amidst the roses in bloom on Wed., June 15, 10:30 am–2:30 pm (time approx.).
Did you think nothing was fussier than roses? Well, in 2018, the RBG changed that perception when it reopened its redesigned, revitalized, sustainable Rose Garden. Next month for the first in-person Connect in Region 7 in two years, they'd love to tell us about their progress growing roses with fewer inputs and greater ecological benefit. They made similar changes to their Rock Garden in 2015, and would also love to share updates on that, too.
The Rose Garden Tent in Hendrie Park will be reserved for us to enjoy a lunch, and Alex Henderson (Curator of Collections), Jon Peter (Curator of Plant Records and Rock Garden expert) as well as RBG's Heads of Horticulture and Education are all keen to be involved.
Details will follow as they are worked out. While this is a Region 7 Connect, GardenComm members from other regions are welcome. If you know a garden communicator who might be interested in joining GardenComm, feel free to invite them, too.
If interested, Region 7 National Director Helen Battersby needs you to do three things:
- SAVE THE DATE, which was chosen for peak blooms and RBG availability.
- RSVP ASAP to helenebattersby@icloud.com to confirm you'll be there. Let's reciprocate the RBG's enthusiasm and generosity with a good turnout.
- Dust off your camera, your curiosity, and your in-person social skills.
If you're an out-of-towner, let me know if you need info about accommodations in nearby Hamilton. If we have sufficient numbers, I might even be able to organize a group rate.
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Honors Awards Nominations Are Open!
Each year, GardenComm recognizes industry excellence and service to the association with its Honors program. We hope you will take the time to submit a nomination on behalf of a deserving nominee. Self-nominations are welcome. Sitting officers and directors are not eligible for Honors recognition, because all awards forwarded by the Honors Committee are approved by the Board of Directors.
Click here for a list of awards and their criteria as well as past winners. Please email your nomination, with supporting information to: debwiley@hotmail.com. If you don’t receive an acknowledgement of your nomination, please call Deb at 515.255.4280.
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Follow GardenComm on Social Media
Another way to not only be in the know about all things GardenComm, but also to connect and network with colleagues, is to follow GardenComm on our social media sites.
Facebook – we have both a private group for GardenComm members and a Facebook page which is open to anyone. If you are in the group but are not a member, we encourage you to join and continue to post, share and comment. The Facebook Page is @gardencommunicatorsinternational and the group can be found here
Additionally, we’re on:
LinkedIn - GardenComm
Instagram – @gardencomms
Twitter - @GardenComms
YouTube - @GardenComm
The Marketing Committee and staff are currently working behind the scenes on a new, comprehensive and cohesive social media plan for the GardenComm brand. If you love social media and would consider volunteering to help develop or institute our plan, reach out to info@gardencomm.org. We appreciate any time members are willing to offer up and that fit your schedule, be it short or long term or a one-off project.
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.HORTICULTURE
Support grows for hydroponics as an organic production process
Greenhouse Grower
Greenhouse Grower reported on the ongoing debate over whether hydroponic production should be considered organic. As part of this discussion, the Coalition for Sustainable Organics recently joined with the Aquaponics Association, Western Growers, International Fresh Produce Association, Mulch & Soil Council, and The Scotts Company to file an amicus (friend of the court) brief in the U.S. Court of Appeals for the Ninth Circuit.
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10 gardening mistakes to avoid at all costs
Architectural Digest
The idea of digging up your backyard can be intimidating. If you’re a green-thumb novice who is not sure how to start a garden, the fear of making a mistake can make you quit before you even start. “Gardening is not always a cheap hobby,” says Lara Hermanson, gardener and co-owner of Farmscape, an urban farming company in San Francisco and Los Angeles. “Home gardeners can rack up big bills by shopping at a nursery, only to get it home and have items fail, without knowing why.”
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Why the plant biostimulant act is garnering strong industry support
Greenhouse Grower
The Biological Products Industry Alliance, an organization dedicated to fostering the use of biological technology including biopesticides, biostimulants, and biofertilizers, applauds the bipartisan introduction of the Plant Biostimulant Act of 2022 and thanks Congressman Jimmy Panetta (D-CA) and Congressman Jim Baird (R-IN) for sponsoring the bill. The act amends the Federal Insecticide, Fungicide, and Rodenticide Act to establish a consistent national definition for the new agricultural product category of “plant biostimulant” and specifically excludes such products, which are not pesticides, from FIFRA regulation.
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.JOURNALISM
Audio, the least stressful medium for news? Yes and no
journalism.co.uk
Cristina Puerta is a freelance journalist who works in online print - but has recently found herself reading less content and listening to more audio. Covering Brexit, the pandemic and other intense subjects brought about the change.
"Before I was listening just to music but since the pandemic I have developed an interest in podcasts which tackle a topic in-depth,” she says. "I'm usually the person who knows everything that is going on. Friends would continuously ask me to explain one thing or another in the news - but recently I have been answering 'no'.
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What is the 'product' of journalism?
Poynter
For a long time, journalists thought the “product” they produced was articles. It isn’t and it never was. For most of the 20th century, the product was the physical newspaper. The product was double-sided paper thrown at the doorstep every morning. Reporters produced articles and they were packaged inside the product, like so many chips in a bag.
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.SOCIAL MEDIA
One thing to always keep in mind when it comes to your social media strategy
The NAtional Law Review
Remember just because people don’t comment or like your social media posts doesn’t mean they aren’t noticing them or enjoying your content. It also doesn’t mean that your LinkedIn strategy isn’t working.
That’s because more than 90% of social media users don’t interact with content.
That means they observe and consume content but they don’t engage with it. They scroll and view their newsfeeds in invisible or lurker mode.
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14 key elements to inspire social media users to share your content
Forbes
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Of course, consumers don’t always view these efforts as brands marketing to them, and if the content is valued by consumers, it can help the brands who posted it gain more exposure and build more credibility among target audiences.
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.BUSINESS
Why distributed leadership is the future of management
MIT Management
Successfully leading a company into the future is no longer about 30-year strategic plans, or even 5- or 10-year roadmaps. It’s about people across an organization adopting a strategic mindset and working in flexible teams that allow companies to respond to evolving technology and external risks like geopolitical conflict, pandemics and the climate crisis.
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