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.GARDENCOMM NEWS
It's Time to Renew your GardenComm Membership
Good news! If you haven’t already, you’ll soon receive notice to renew your membership in GardenComm…at the 2020 rate.
Your board voted to hold the line on dues, keeping them at $125 for regular membership. The dues were scheduled to go up $10 to $135 in 2021.
Your organization’s leadership recognizes how challenging 2020 has been and we know that for many of us, funds are tight. We hope you will look at keeping dues at the 2020 level as a commitment to our members’ best interests and a good reason to continue your membership. Click here to login and renew. Please encourage colleagues to join. BOLO for some new benefits to your membership, too.
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National Garden Bureau Now Offering Discounted Memberships to GardenComm members for 2021
National Garden Bureau welcomes book authors, podcasters and online garden course creators to become members of our organization. Members support the Bureau via dues and those dues provide the resources to send a constant stream of gardening information about you, your product(s) and your services to our community of active and engaged gardeners.
Why Join National Garden Bureau? Becoming a member of National Garden Bureau ensures you the attention and engagement of the gardening community from fresh novices to seasoned professionals. Our audience is ever-expanding from those with a large garden plot to urban gardens of containers, hanging baskets and balconies. We are the link between the garden community and garden influencers and the industry members who make it all happen. Join NGB as we inspire, connect and grow the generations.
$125 yearly dues for authors, podcasters and online course instructors — SPECIAL RATE: $75 for GardenComm members
Click here for the NGB Media Kit.
Click here for membership dues and benefit details.
Click here to sign up as an NGB member
Join now and get 14 months for the price of 12!
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There's a New Bud in Town: Autoflowering Cannabis, America's next tomato!
Cannabis is quickly becoming legal in a number of states. However, growing has been difficult for the home gardener. Traditional cannabis varieties are photoperiod sensitive, take six months to produce, and grow extremely large – not a home garden friendly plant. Join award-winning author and GardeComm Hall of Fame inductee Jeff Lowenfels as he discusses a new kind of cannabis perfect for home gardeners – autoflowering cannabis. Grown from seed, autoflowering cannabis flowers in 7 to 9 weeks on houseplant size plants! Not since the snap pea has a new plant introduction held as much promise to become the "Next Tomato." This is the plant that will make growing cannabis easy for regular gardeners who want to grow their own. Come learn the what, why, and how of this wonderful, easy to grow new plant. Click here to register and learn more.
Thank you to our sponsor!
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Always a standout, the Easy Wave series lets you garden with a wide array of decorator colors – like NEW Rose Fusion. The vibrant mid-rose colored blooms have deep rose veins. Easy Wave has a versatile habit for hanging baskets, balconies, landscapes or any place you have a sunny garden location.
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Call for Speakers: Submit Your #GardenComm2021 and Webinar Session Ideas Today
GardenComm is seeking proposals for monthly webinars as well as breakout and round table sessions for the 2021 GardenComm Annual Conference and Expo. We invite proposals focused on business, horticulture, photography, publishing, social media, speaking, sustainability and writing that:
- Reflect innovation and cutting edge content
- Target either new, mid-career, or seasoned professionals
- Stimulate and provoke discussion and audience engagement
- Provide diverse approaches for different types of learners
- Present evidence based on or supported by research
- Use multimedia approaches to enhance attendee learning
- Explore issues important to national audiences
The 2021 GardenComm Annual Conference and Expo is an inclusive opportunity for all current and future GardenComm members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges. The monthly webinar series offers continuing education throughout the year without the need for travel. Click here to submit!
We anticipate sending acceptance notifications for the 2021 GardenComm Annual Conference and Expo sessions in March 2021. Webinar speakers are scheduled throughout the year. Upon acceptance, speakers will be asked to sign a speaker agreement. As a token of thanks, GardenComm will provide a $200 honorarium for all virtual programs. Conference presenters will receive a complimentary registration for the day of their presentation and may choose one of the following options:
- Complimentary GardenComm membership for the following year
- Complimentary registration for the entire 2021 conference
- An honorarium of $200 for solo presentations, $125 per 2-person panel participant, or $75 per 3-person panel participant.
Please Note: At this time, GardenComm is planning to hold the 2021 GardenComm Annual Conference and Expo in-person. However, given the uncertainty surrounding COVID-19, the conference may move to a virtual format. We understand not everyone is comfortable presenting virtually. Please do not let that hold you back from submitting a proposal. The application includes a new area to “opt-out” of virtual presentation should the conference move online.
Questions? Please contact Maria Zampini, GardenComm Vice President, at maria@upshoothort.com
Deadline to submit is Wednesday, January 15, 2021
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Call for Entries: 2021 GardenComm Media Awards
GardenComm is calling on garden communicators to submit their best articles, books, photography, and more to the 2021 GardenComm Media Awards, one of the only national online media awards programs recognizing professional accomplishments in the gardening communications industry. Eligible pieces can be submitted through March 30. Click here to submit.
Big News about GardenComm Media Awards!
Believe it or not, there’s a silver lining to all those Zoom presentations we’ve been doing. This year, in the GardenComm Media Awards Live Presentation category, you may submit a recording of your most excellent Zoom recordings (or videos made via GoToWebinar, GoogleMeet, etc.) as long as you are visible within the recording. You must appear within the presentation, either full screen, as a thumbnail, or a combination of both. You may not submit a slideshow which you narrate but in which you are not visible.
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Help us Help You! Share GardenComm Events with Your Readers.
GardenComm has virtual events lined up well into 2021 thanks to our Education Committee led by Maria Zampini and Kim Toscano. As a non-profit, GardenComm relies on events like this to fund member programs, benefits and operations. We would appreciate you sharing events with your newsletter subscribers to increase attendance, attract sponsors and spread the GardenComm love. Please find details here or contact us at info@gardencomm.org to receive additional graphics, events details and links to register to include in your outgoing newsletters.
Thank you for partnering and supporting GardenComm.
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Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant!
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Support Plant a Row
Support Plant a Row and help make a difference in your community. Click here for more information.
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Sponsor an Upcoming Webinar
Our Sponsorship Opportunities include benefits to engage and attract GardenComm's professional member communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GardenComm members.
We can customize packages to meet your budget from $250 or above. Click here to view our packages or contact us at info@gardencomm.org for more information.
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.HORTICULTURE
Why the food and agri sector is hot for investors
Horti Daily
Codema, PT Tec, Van der Hoeven, Certhon, Stolze, Prins Group, Taks Handling Systems, Berkvens — the list of horticultural suppliers currently fully or partially owned by investment firms grows longer and longer and includes also growers, like Agro Care.
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We want our drones to digitize each individual plant
Horti Daily
Corvus Drones and Track32 have confirmed their collaboration through a preferred partnership for greenhouse horticulture. Both companies have been working together for some time now, with Corvus Drones focusing on data collection with a fully automatic flying drone. Track32 is a specialist in the field of computer vision and artificial intelligence and makes applications in the field of plant recognition.
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New platform becomes eyes of the grower
Horti Daily
Automation and AI are hot in horticulture and US company iUNU is another example why that is. With their cameras, sensors and AI software, the company’s LUNA platform can be the eyes of the grower, being another tool to help growers improve their cultivation or enlarge the acreage they’re controlling. The company has raised $7M to accelerate global adoption of its LUNA platform.
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.JOURNALISM
How journalists learned to stop worrying and love the audience
Nieman Lab
By now, it’s a given that news organizations must care (and do care) about understanding and connecting with their audience — much more so than they used to back in the day when journalists could mostly disregard their readers and viewers.
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Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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The fight for Voice of America
Columbia Journalism Review
In June, after years of delay, the Senate confirmed Michael Pack, a right-wing documentarian and Steve Bannon ally who was Trump’s pick to lead the US Agency for Global for Media, the public body that oversees US-backed foreign broadcasters including Voice of America, which Trump called “disgusting” and accused of shilling for China and Iran.
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The rise of nonprofit journalism continues
Nieman Lab
Newsrooms aren’t changing fast enough. We’re still too white. We’re still too male. We’re still too deeply tied to legacy products — whether they be print newspapers, TV broadcasts, or magazines — even though we claim to put digital first. Solutions for key issues that were “just around the corner” when I was starting my career are still massive pain points.
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.BUSINESS
15 trends that are expected to drive small business in 2021
Forbes
To say that COVID-19 has been a game-changer for small businesses in the United States would be an understatement. Facing financial constraints and other limitations imposed by the pandemic, many small businesses have had to come up with creative solutions to maintain a steady stream of revenue.
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What can identity governance tools do for your small business?
iOt for all
Companies continue to be faced with growing challenges on various levels. One of those challenges is the need to provide proper access to customers and employees. At the same time, they need to ensure security. Identity governance is a very important process that’s usually at the center of IT operations and security.
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.SOCIAL MEDIA
5 social media marketing mistakes you need to avoid
Entrepreneur
When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear how ludicrous those theories were, but there is still a tremendous amount of misinformation about social media.
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-REDUCE WATERING BY 25% -PREVENTS OVERWATERING -WOOL INCREASES POROSITY -100% RAW WOOL FROM U.S. RANCHERS -ORGANIC SLOW RELEASE FERTILIZER -FUTURE OF GARDENING
WILDVALLEYFARMS.COM
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Stepping out of the darkroom and into social media
Diagnostic Imaging
Whether you love or hate social media, there’s no denying its ubiquity. Over the past few years, radiologists have gone social and for good reason. We’ve seen social media’s utility play out even more during the pandemic — providing valuable social connection and serving as a real-time communication tool for safety updates and information.
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