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August 7, 2020

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GARDENCOMM NEWS

Exciting New Additions to the Virtual Conference — Register Today! Only $99 for members and $159 for nonmembers, which includes a GardenComm membership for the remainder of 2020. Happy Hour Monday, August 10 5:00 p.m. - 6:00 p.m. (ET) Bring a drink to your screen and join us for a virtual happy hour! Let's connect and network as we wrap up day one with a fantastic summer cocktail recipe by Ellen Zachos, Live Music by Patrick Ryan, discussion breakouts and a few more surprises! Regional Breakout Session Tuesday, August 11 3:45 p.m. - 4:15 p.m. (ET) Connect and get to know others in your region! GardenComm National and Regional Directors will share updates and provide an opportunity for you to meet and greet others in your area! New Trends In Breeding Session Wednesday, August 12 3:45 p.m. - 4:15 p.m. (ET) Join a group of innovative breeding company representatives who will discuss the latest plant breeding trends, from edibles to shrubs! Proven Winners/Color Choice, Ball, PanAmerican Seed and Syngenta will share their expertise in this newly added session being moderated by Diane Blazek of All-America Selections and National Garden Bureau. You can expect to learn more about what consumer needs they are fulfilling with their breeding, the latest technology utilized by breeders, and what role the environment plays in their breeding work. This will be a quick and interesting look into the world of both creativity and science! Can't attend every day? All sessions will be recorded and available to registrants up to 90 days after the Virtual Conference. We can’t wait to “see” all of you. READ MORE

Support Plant a Row Support Plant a Row and help make a difference in your community. Click here for more information.

SPONSORED CONTENT Promoted by Botanical Interests • New Varieties for 2021 • Seed Packets by Gardeners for Gardeners • PLANT YOUR FALL VEGETABLE GARDEN! • Press Releases • Request a catalog

Special thanks to our 2020 Virtual Conference Sponsors

Want to Sponsor the Virtual Conference Session or a Webinar? Let Us Know! Get your message out to our members through sponsorship. Interested in sharing your content with our members? Click here or contact us at info@gardencomm.org. READ MORE

#Garden365 Calendar of Promotions Now Available It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening.

PRODUCT SHOWCASE HollywoodTMHibiscus Hollywood Hibiscus are natural performers for growers, retailers and gardeners. They are world famous for Consistently high bud counts Durable and multi-day lasting flowers Bacterial leaf spot and white fly resistance Compact habits Attracting Pollinators LEARN MORE

Upcoming Events GardenComm’s 2020 Virtual Conference, Aug 10-13 at 3p – 5p E.T. Daily. Click here for more details.

COVID-19 Resources GardenComm Member & Guest Resources SBA Opens Up New Grants And Loans For Small Businesses And Independent Contractors: The EIDL Program The Authors Guild: Resources for Getting Economic Relief CARES ACT & COVID-19 RELIEF Canada's Economic Response Plan Canada's Emergency Wage Subsidy

PRODUCT SHOWCASES

Endless Blooms. All Season Long. Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long. LEARN MORE Extend time between waterings by up to 4 weeks With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line. LEARN MORE

HORTICULTURE

How you can become a gamechanger in your part of the horticulture industry Greenhouse Grower One year ago, HydraFiber, a growing media substrate from Profile Products, received the Gamechanger of the Year award from Greenhouse Grower magazine at Cultivate’19. The award highlights products, plants, and people that have made a difference throughout the horticulture industry. READ MORE

FPOs can help horticulture grow The Hindu Business Apart from supplying quality seeds/fertilisers, Farmer Producer Organisations can help in direct marketing of produceThe Agriculture Ministry’s guidelines on the formation of Farmer Producer Organisations (FPOs) are timely because there is a need to form, nurture, strengthen and scale up these collectives of small farmers to promote agriculture in India. READ MORE

PRODUCT SHOWCASE Begonia BIG® White Green Leaf Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant! LEARN MORE

Space Station starts yet another LED horticultural project LEDs Magazine Astronauts Bob Behnken and Doug Hurley are back on Earth now, but Chris Cassidy is still up there, looking after the latest plant experiment. This one involves petri dishes and an imaging system. READ MORE

JOURNALISM

War and pandemic journalism Common Dreams The struggle against Covid-19 has often been compared to fighting a war. Much of this rhetoric is bombast, but the similarities between the struggle against the virus and against human enemies are real enough. War reporting and pandemic reporting likewise have much in common because, in both cases, journalists are dealing with and describing matters of life and death. READ MORE

Register for the Virtual Conference Today! READ MORE

Will there also be a post-journalism? IPS Every era brings its own buzzwords or catchphrases along with it. The term du jour is ‘pandemic’, namely ‘coronavirus’ and ‘COVID-19’; but alongside these words, speculation and forecasts over the post-pandemic world are flourishing. There is a proliferation of pieces and commentary on what our daily lives or the economy will be like once the epidemic is under control, that is, how we will live in the aftermath of the pandemic. READ MORE

BUSINESS

Even with PPP loans, small businesses face a tough road ahead Credit Union Times Even with assistance from the Paycheck Protection Program (PPP), it appears that many small businesses and restaurants were hit hard by the COVID-19 pandemic. A new Small Business Financial Health Survey published earlier this week by Biz2Credit indicates that those enterprises will likely continue to have a rough road ahead of them as they adapt to the lingering virus. READ MORE

How to take your retail store online Digital Information World Over the last few months, the world has been flipped on its head and to be honest, I’m not sure if it will ever return to ‘normal’.In my mind, this could mean the death of brick and mortar retail stores, as online shopping becomes the norm (hell, it already is). Which is why if you own a retail store, now is the time to make the shift. READ MORE

Lessons your IT business can draw from the pandemic Forbes The pandemic helped many of us set some things straight. We got a real chance to evaluate how much each and every one of us needs socializing, to filter out those people who are nonessential for us and to understand which activities we cannot do without and which of them proved to be inefficient or a waste of time. READ MORE

SOCIAL MEDIA

3 tactics for building brand authority on social media PR Daily When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. READ MORE

Navigating fake news: How americans should deal with misinformation online Duke Today There’s an old fact-checking adage in journalism: If your mother says she loves you, check it out. It’s good advice that, given the avalanche of political misinformation and outright falsehoods available on the internet, is absolutely critical now, several Duke experts in communication, policy and technology said Wednesday. READ MORE

The destructiveness of science mimicking social media The Hill Publicity about progress on COVID-19 research has highlighted how a social media mindset is seeping into science with potentially disastrous consequences. Researchers at academic institutions and biotech companies have rushed to share findings on COVID-19, even though they know (or ought to know) that the available data aren’t yet sufficient to support their theories or products. READ MORE

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