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August 14, 2020

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GARDENCOMM NEWS

It’s a wrap with the 2020 Virtual Conference

We had 200+ registrants and great social posts all week. Here are just a few in case you missed them. Thanks to all that attended and supported the efforts from our awesome co-chairs, Maria Zampini and Kim Toscano, to the Education committee and staff. It was a wild ride with learnings galore.

Congratulations to the Honors, Silver and Gold Media Award Winners. Click here to see them all.

Special thanks to our 2020 Virtual Conference Sponsors

PRODUCT SHOWCASE

Hollywood^TMHibiscus

Hollywood Hibiscus are natural performers for growers, retailers and gardeners. They are world famous for

Consistently high bud counts

Durable and multi-day lasting flowers

Bacterial leaf spot and white fly resistance

Compact habits

Attracting Pollinators

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Support Plant a Row

Support Plant a Row and help make a difference in your community. Click here for more information.

#Garden365 Calendar of Promotions Now Available

It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening.

SPONSORED CONTENT

Promoted by Botanical Interests

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New Varieties for 2021

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We Inspire and Educate The Gardener Within

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Seed Packets by Gardeners for Gardeners

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PLANT YOUR FALL VEGETABLE GARDEN!

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Upcoming Events

Wednesday, September 2 at 7:00 PM ET
Speaking Virtually To Clients and Customers with C.L. Fornari
Whether you are normally paid to speak to live audiences or have been giving educational events for business customers, you’re now challenged to connect virtually. This webinar demystifies Zoom presentations and provides attendees with the useful information needed to stay in touch with clients or maintain an income from speaking. Learn which Zoom plan to choose, how to adapt or craft your presentations to fit virtual presentations and the importance of your broadcasting environment. Hear how to avoid common pitfalls and hold a virtual audience through your entire presentation. We’ll cover pricing for paid presentations, using free talks to bring customers into your business, and why this is likely to be a skill that you’ll keep beyond the pandemic. Sponsored by gardencenter.

REGISTER NOW

SAVE THE DATE
Tuesday, September 22
Strategies for Gardening in a Climate Crisis with Kim Eierman

Thursday, October 22
Schedule C is the Key - Tax Savings for Freelancers with Ellen Zachos

Tuesday, November 17
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham

Tuesday, February 7
Horticulture Therapy with Perla Curbelo

Want to Sponsor an upcoming Webinar? Let Us Know!

Get your message out to our members through sponsorship. Interested in sharing your content with our members? Click here or Contact us at info@gardencomm.org

COVID-19 Resources

PRODUCT SHOWCASES

Endless Blooms. All Season Long.

Make your garden come to life with Sunfinity^® Sunflowers that thrive and bloom continuously all season long.

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Extend time between waterings by up to 4 weeks

With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line.

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HORTICULTURE

How the horticulture commerce experience is changing during COVID-19 (and how you can change along with it)

Greenhouse Grower

Among the many market shifts that are taking place in the horticulture industry during the coronavirus pandemic is the shopping experience for plant buyers. In a recent video presentation, Leon Nicholas, Vice President of Retail Insights and Solutions at WestRock (the title sponsor for Greenhouse Grower’s Medal of Excellence Program), offers an analysis of post-COVID-19 horticulture commerce considerations, both in-store and online, for the garden retail industry.

Farm Tech Society, Indoor Ag-Con partner to present ‘Future of Farming | Educating the next generation to make CEA scalable’

Urban AG News

As the Controlled Environment Agriculture (CEA) industry grows, companies are facing greater shortages in qualified talent. How can innovation in training and education accelerate the industry to the benefit of all? Hosted by the Farm Tech Society and Indoor Ag-Con, LLC, “The Future of Farming: Educating the Next Generation To Make CEA Scalable,” will bring together a panel of top educators to explore viable answers to this pressing challenge.

PRODUCT SHOWCASE

Begonia BIG^® White Green Leaf

Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant!

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AmericanHort applauds inclusion of horticulture in coronavirus food assistance program

Perishable News

AmericanHort released the following statement after USDA announced expanded eligibility for the Coronavirus Food Assistance Program (CFAP).“AmericanHort extends our sincere appreciation to the USDA for working with us to provide meaningful nursery and floriculture grower relief,” said Craig Regelbrugge, Vice President of Advocacy and Government Relations.

JOURNALISM

Journalists must overcome their reticence to report on suicide — now more than ever

The Guardian

For a long time, suicide chilled newsrooms. The fear was simple: reporting suicide would inspire more. Maybe a celebrity’s death aroused unhelpfully lurid coverage, but usually the fear prevailed. In the psychological literature, it became known as “the Werther effect”. In newsrooms it was known as copycat suicide. The threat isn’t illusory.

Journalists need to get it right: Epidemiology training can help

Forbes

COVID-19 has turned all journalists into health journalists. Covid-19 is the only major story in the news media today, and it is everyone’s beat now. Journalists are ‘Covidized’ like everyone else.

BUSINESS

Nobody knows what Trump's executive order on WeChat means — and it's making US business leaders worried

Business Insider

Over a dozen companies including Apple, Disney, Ford, Walmart, and Intel reportedly voiced concerns about President Donald Trump's sweeping WeChat ban and sought clarity during a call with White House officials on Tuesday, The Wall Street Journal reported.

Protecting small businesses from fraud

CPA Practice Advisor

The ways small businesses have been handling their bookkeeping and accounting for years are quickly becoming obsolete. Antiquated and manual processes leave small businesses vulnerable to fraud from both the inside and the outside.

Small businesses are dying by the thousands — and no one is tracking the carnage

The Washington Post

Big companies are going bankrupt at a record pace, but that’s only part of the carnage. By some accounts, small businesses are disappearing by the thousands amid the Covid-19 pandemic, and the drag on the economy from these failures could be huge.

SOCIAL MEDIA

TikTok’s fate is unclear — What it means for social media

Barron's

The fate of TikTok will soon be decided whether Microsoft buys its U.S. business or government sanctions against the Chinese company take effect remains to be seen—but the effect on the rest of the social media world will be profound regardless.

Three ways 2020 has changed the social media landscape

Forbes

This year has been action-packed: So far, there’s been a presidential impeachment trial, a pandemic and a worldwide movement for equality. Popular culture has made amazingly sharp twists and turns and, unsurprisingly, social media has been right on its heels.

Teens' social media use does not raise risk for depression, study finds

Columbia University's Mailman School of Public Health via Science Daily

New findings refute popular wisdom and may provide relief to parents and educators concerned with adolescents' heavy use of social media — particularly during the COVID-19 crisis.

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