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Seven Critical Trade Show Mistakes You're Making and Don't Know It

Each year, it's estimated that more than one billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be...

source: By Lee Ali
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Convention Data Services announced recently the debut of the CDS Geo Attendance Map, a graphical and interactive program that displays a worldwide view of the event audience on a map of the United States and of the world, with states and countries shaded to indicate the...

source: Convention Data Services

According to the U.S. Small Business Association, nearly 540,000 new small businesses start each month. While half of these new ventures will celebrate a five-year anniversary, 70 percent of them will fail within 10 years. While much has been made about a difficult economy...

source: Entrepreneur

Jack Zenger writes: The success of Apple is often attributed to Steve Jobs, and clearly he deserves much credit. But it was another CEO, John Sculley, who took Apple from a million dollars to a billion in revenue. I recently had the privilege of speaking with John Sculley...

source: Forbes

Whether you're just starting out in the content marketing game or you're a seasoned professional, there's a lot to learn about this ever-growing field — and even more to learn about making it work for your business. Different companies take different routes to find...

source: Entrepreneur

When Kathie Canning first started working at Orlando, Florida's Orange County Convention Center in the mid 1980s, it was a bit of a circus. Literally. "At that time, we were the only concert venue; we did a lot of civic events,...

source: Trade Show News Network

Companies pour millions of dollars into throwing events. Why? Because they know they work. Events generate leads and help sales teams close deals. They increase brand awareness and generate press coverage. They strengthen customer relations and generate shareable content....

source: Advertising Age


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