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As 2019 comes to a close, IDS would like to wish its members, partners, and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of IDS Hot Topics a look at the most accessed articles from the year. Our regular publication will resume Wednesday, Jan. 8.
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By Lloyd Princeton
In years gone by, clients hired an interior designer to execute an entire project. With some exceptions, it was generally understood that the designer would conceive, design, furnish and manage the project from start to finish — in consultation with the clients, of course. Today, that is no longer the norm. On the contrary, clients today have embraced the term "menu of services" quite literally, ordering a la carte and when they wish. This trend has been building for some time.
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By Lloyd Princeton
As I talk with clients around the country, I'm hearing quite divergent views of how business is going these days. The picture that emerges is something of a mixed bag. Some designers are keeping quite busy and have future projects lined up. Others are reporting a decrease in client requests and inquiries. Some of this appears to be sector-driven and some of it regional. What's not clear yet is whether this is a temporary blip or the start of a general slowdown in the industry.
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By Fred Berns
Branding has become big business among interior design professionals as they strive to get heard above the noise and stand out in an increasingly crowded marketplace. There are nearly as many interior design "brands" out there as there are interior designers, but the most effective of these — the ones that create the most buzz and attract the most business — have one word in common: "Only." Nothing differentiates your design firm more dramatically and spells out your specialness more effectively than that word.
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By Lloyd Princeton
Two inevitable trends will transform the interior design industry in the coming decade. One is the rise of the millennial client. The other is the maturing of e-commerce. These trends are inextricably linked. Designers who want to remain competitive in this changing market will need to innovate their marketing and business processes to attract and retain these clients.
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By Lloyd Princeton
Recently, a client approached me with an intriguing business dilemma. They felt their firm could be commanding higher fees and earning more revenue if they moved to a more prosperous location. They wanted to know if I could help them determine where that location might be. It turned out that while there is not information about specific businesses, there is data showing some interesting patterns that firms may want to take into consideration when determining their location and evaluating how well they are performing.
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By Michael J. Berens
There's plenty of good news in the 2019 Houzz State of the Industry report. Among all the statistics provided in the report, though, one data point in particular caught my eye. When asked about their business challenges in 2018, 21% of interior designers — far more than any other group of professionals — cited "Increased popularity of DIY." In fact, it tied for No. 4 among a list of 14 possible business challenges. That made me wonder, are interior designers disproportionately disadvantaged by DIY consumers?
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By Fred Berns
If it hasn't happened yet, it probably will: a prospect seeks your advice on furnishings, then goes online to buy them. If there's one thing interior design professionals hate, it's sharing their insights and ideas with people who end up taking their business elsewhere. But, as you think about that, think about this: What if those people are doing you a favor by "shopping" you? What if they're teaching you a very valuable lesson and giving you some frank feedback? What "shoppers" are telling you is that you're not selling them.
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By Michael J. Berens
After several years of substantial gains, beginning in 2015, the pace of interior designer hiring has slowed. According to the most recent U.S. Bureau of Labor Statistics (BLS) data, between May 2017 and May 2018, the U.S. labor force added only 1,000 new interior designer jobs. That's an increase of less than 2%, and only about a third of the number of positions added between May 2016 and May 2017. Given anecdotal reports of firms in recent years having difficulty hiring needed talent, this slowdown may be an indication that the profession is nearing full employment, rather than a declining demand for designers.
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By Michael J. Berens
With more and more millennials becoming homebuyers and sellers, we are learning more about what they are looking for in a home and the changes they are making to the homes they buy.
While they do demonstrate some preferences that distinguish them from older homeowners, in other cases, their current behavior appears to be more influenced by life stage than by cohort values.
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By Michael J. Berens
Between 2017 and 2018, large numbers of interior designers changed locations, according to the most recent Bureau of Labor Statistics data. Half of all states reported fewer employed interior designers in May 2018 than in May 2017. Many of the designers appear to have migrated to a handful of states with some of the highest concentrations of designers in the country. Employment figures for interior designers always fluctuate among states from year to year. However, in the past few years, the number of states losing designers has been gradually increasing.
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Donna Sharp
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Tie dyed matelassé cotton fabric. Tie dye is not just for T-Shirts anymore! Check out all of our New Modern Comforters.
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Donna Sharp
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