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How to Use Instagram to Promote Your Design Business
WSI Designer Marketplace
The world's most popular photo social network holds lots of opportunities for designers. Here are some tips for making it work — and five designers you need to follow.
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5 Questions with Art Collector and Interior Designer Maria Brito
After starting her career as an attorney, Maria Brito moved to New York City in 2000 and fell in love with the art world, prompting a career shift to art collecting and interior design and decoration. Her new book, Out There, details that journey through more than 250 illustrations and essays about her Venezuela beginnings, favorite galleries and the art of entertaining. Here, she tells TIME about her career transition, working with Sean Combs and what makes her tome different from all the others.
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How to Find the Best Keywords for Your Business
Small Business Success Index
For those who don't know what a keyword is, Google defines it as "any word or short phrase that describes a website topic or page. The more a keyword is used by searchers and websites, the more attraction power it has." Keywords are important. If you want to rank high on a search list, you need to do two basic things: create new content to keep your site fresh and use strong keywords throughout your content and Web pages.
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Georgian Revival: Susan Hable Smith at Home
ELLE Decor
Growing up in Corsicana, an old gun-slinging town about an hour south of Dallas, Susan Hable Smith fantasized about pursuing a career in art and design in New York City. Her parents were concerned. "They wondered how I would support myself," she says. Hable Smith eventually moved to Alabama for college and then to California, where she worked as a fashion and accessories designer, but she never lost sight of New York. At last, in 1999, the timing felt right.
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Tip of the Week:

Congratulations to the 2012 Designer of the Year Award Winners!

Crate and Barrel Designer Rewards

We are pleased to offer interior decorators, designers and architects an exclusive discount on all store and online merchandise at Crate and Barrel, CB2 and The Land of Nod. For more information and to complete an application, please visit
Hot, cold, and filtered water

ROHL's new Integrated Faucet Filtration Solution represents a major paradigm shift in the way designers and consumers think about filtered water. This innovative system eliminates a separate filter faucet, has a clean installation, and includes an optional sidespray--providing beauty and functionality in one space-saving design. Filtered water saves you money and protects the environment.

To find out how to feature your company in IDS Hot Topics and other advertising opportunities, contact
James DeBois at 469-420-2618.

More info

You can find IDS on the Web. Follow us on


New Partners & Affiliate Partners
Safe-T-Shade/ Fashion Wand - PID Platinum - Burlington, N.C.
PPG Industries Inc., - PID Platinum - Pittsburgh, Pa.
Baird's Drapery Services - PID Sterling - Homer Glen, Ill.
Duralee Fabrics - PID Sterling - Syosset, N.Y.
Branden Lukes Artful Walls, LLC - AP - Sarasota, Fla.
California Closets New England - AP - West Hartford, Conn.
American Grill & Hearth - AP - Sarasota, Fla.
Trapani Art & Frame - AP - Manhasset, N.Y.
Ventus Design - AP - Honolulu, Hawaii
MLT Designs - AP - Palm Springs, Calf.
Concept Floors / Kitchen / Bath Design Center - AP - Van Nuys, Calif.
Exact Tiling, Inc. - AP - Knoxville, Tenn.
Island Handyman LLC - AP - East Meadow, N.Y.
Sardis Interiors, Inc. - AP - Charlotte, N.C.
American Lighting - AP - Knoxville, Tenn.
Fixture - AP - Chicago, Ill.
The Creative Edge, Inc. - AP - Roslyn Heights, N.Y.
The Drapery Company - AP - Lutz, Fla.
Beautiful House USA - AP - Pineville, N.C.
Pacific Shore Stones - AP - Memphis, Tenn.
Hall Street Designer Showroom - AP - Tigard, Ore.
Jeannot Fine Furniture - AP - Van Nuys, Calif.
Brandon Wann Company, LLC - AP - Memphis, Tenn.
Shady Lady Window Treatments - AP - Naples, Fla.
Main Street Nursery - AP - Huntington, N.Y.
Durango Trading Company, Inc. - HFRS - Dallas, Texas

For our next conference venture, we will be back in High Point, Oct. 19-24 during Furniture Market. Speakers will be announced as soon as we have confirmation.

Mark your calendar for the next National Conference, January 2014 - Las Vegas here we come! More information will be posted as plans are finalized. Click here to view our conference page on the IDS website.

Congratulations to the 2012 Chapter Award Winners!

Outstanding Membership and Growth – Long Island Chapter
Outstanding Use of Social Media – Long Island Chapter
Outstanding Website – Las Vegas Chapter
Excellent Networking – Palm Springs Chapter
Outstanding Charity Event – Tie Between Wine Country Chapter and Long Island Chapter
Outstanding Public Relations – Las Vegas Chapter
Best Idea – Palm Spring Chapter
Chapter of the Year – Dallas/Fort Worth Chapter

Have you checked out the new Chapter Resources page on the IDS website? You can find all of the Chapter Documents and Quarterly forms here!

RH, The Gallery at Durham Is Looking For Part-Time Designers
The perfect candidate will be an influencer and innovator in every aspect of this role both in the community and in the Gallery. They have an innate leadership talent, established design skills, and are committed to educating others. They embody the style movement. They have a refined taste, a sense of style and discerning eye for luxury, and a passion for design.

Interior Design (or equivalent) degree and/or 5+ years experience in the interior design industry
3+ years experience in luxury and/or furniture retail

Please send resumes and portfolio to Rachel Freeman at RH, TheGallery at Durham

Online On-Demand Webinars are Here!!

This year, the Interior Design Society is thrilled to announce its collaboration with interior design guru, Tobi Fairley. In addition to being the keynote speaker at the IDS National Conference in Greensboro, N.C., Tobi will supplement her partnership with IDS by joining us for three more webinars which will be recorded and released following summer 2013. View Tobi's first webinar, "How to Develop Your 'Whole' Portfolio" located in our Learning Management System (LMS). This CEU webinar is available to both IDS members and non-members. We hope you enjoy and be on the lookout for more from Tobi in the coming months!

In Business With Your Spouse? Here's How Your Taxes Work
If you started a small business with your spouse, the federal tax implications of your decision aren't as simple as you may think. Here's what you need to know to report your incomes correctly to the IRS next year.

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3 Tips to Maximize Customer Value with 1:1 Routing
With increased pressure on cost control, it is essential for businesses to utilize their resources in the most optimal way and drive better business outcomes. To help accomplish this, businesses must understand customer value and opportunity value when evaluating the handling of an interaction.

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The Danger of Positive Thinking
Positive thinking is a wonderful thing, but it can get you into deep trouble. If you're not careful, positive thinking can turn into "magical thinking" where your desire to win overwhelms your ability to perceive what's actually going on.

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The Interior Design Society has selected PayAnywhere as a preferred mobile payment solution for its members. Start accepting credit card payments on your smartphone or tablet at the low rate of 2.69 percent with no setup or monthly fees, no minimum requirements, and live customer support. Get paid anytime, anywhere with PayAnywhere and bring speed and convenience to your residential interior design business. IDS members can sign up and receive a free credit card reader by visiting the IDS website.

This new feature, provided by PayAnywhere, is exclusively available to IDS members. Members must log in on the IDS website in order to take advantage of this offer.

Join Deb Barrett for a French Adventure

-A Week and a Day-
Sept. 26- Oct. 5, 2013

During the eight (8) days, you will experience the best of both worlds. The tour starts with a long weekend in Paris followed by five days in the Loire Valley. Here's a sneak peek at what you'll see and do if you join this tour! The fabulous trip includes:

Three days in Paris at a four-star hotel on the Left Bank — the famous weekend flea markets, gourmet food shopping, delicious restaurants and, of course, your own personal must-see and do when in Paris.

Five days in the Loire Valley near LeMans at the fabulous Le Grand Luce, a luxury private chateau with pool. From the base at the chateau (subject of a Rizzoli book coming 2013), you'll visit French artisans, see the fabulous gardens and castles, wander the markets, shop the brocantes, cook with an expert chef and relax and soak up the French countryside and so much more!

CLICK HERE for more details and to reserve your seat!

Missed last week's issue? See which articles your colleagues read most.

    6 Ways to Get Noticed (Inc.)
Making People Feel Good About Doing Business With You (Business 2 Community)
Pastels (Six Different Ways)
100 Big Ideas (Interior Design)
How to Stand Out On Social Media (TIME)

Don't be left behind. Click here to see what else you missed.


Jennifer Lopez's Interior Designer Among Stars of New Decor Website
The Hollywood Reporter
Designer Michelle Workman, will be leaving her Los Angeles home for the reality series, Glamour Goes South. Workman has designed homes for many of Hollywood’s biggest names like John Travolta and Kelly Preston and Jennifer Lopez. For the series, she takes her talents from the glitz and glam of entertainment to the city of Chattanooga, Tenn. "I expect my future southern clients to be much more traditional," says Workman, "I will have to push them outside of the box."
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Keeping Your Customers Satisfied — It's All in the Details
In their book, "Success Secrets of Sales Superstars", sales experts Barry Farber and Robert L. Shook interview 34 industry leaders to discover the sales moves that took them to the top. In this edited excerpt, the authors provide a humorous first-hand account from Joe Bourdow, former president of Valpac Direct Services Inc., that illustrates how going the extra mile for a customer can set you apart from your competitors.
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American Gothic
The Wall Street Journal
In a salon where subjects like universal education and health care benefits once held center stage — a room groaning with elaborate boiserie, inlaid mirrors and parquet flooring — a taxidermic monkey now looms over a massive stone-gray table. Rick Owens, the iconic expatriate American designer, has taken up residence in the former French Socialist Party headquarters on the Place du Palais Bourbon, a few blocks south of the Seine.
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A Party-Ready Powder Room
The Wall Street Journal
Writing in Vogue in 1929 on things he loved about Manhattan, Cecil Beaton called bathrooms "one of the most important rooms in the house," describing them as "immaculate" and "superb." He was no doubt referring to the perfect powder rooms he encountered during parties at the homes of hostessing heavyweights such as Mona von Bismarck and Elsie de Wolfe.
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Black and Yellow — Bold and Splendid Color Combination
Interior Design Files
Here's a collage of photos showcasing interior designs in black and yellow. Enjoy!
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13 Upgrades to Make Over Your Outdoor Grill Area
When the weather cooperates, there are few meals more pleasant than those you can enjoy in your own backyard. The fresh air and hot grill have a way of conjuring a vacation mood — even if you are only grilling up a quick weeknight dinner. Get inspired to make over your grilling zone for luxurious outdoor dining with these 13 ideas.
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Vanity, Vanity: Bath Trend
In addition to providing smart storage solutions for modern-day bathroom needs, new vanities strengthen the connection between the bath and the rest of the home with designs that reference residential furniture.
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Fantasy Trends in Interior Designs
By Archita Datta Majumdar
There is a reason why fantasy trends in interior design are quickly gaining popularity. The tectonic shifts in world culture have negated the need for the stringent rules and the strict demarcation of styles. The best thing about fantasy design is there are no rules. It can adapt to every mindset and every idiosyncrasy and yet come out looking fabulous. Avant-garde designers around the world have been quick to see this change in mindset and have evolved with the new trend.
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The House with a Surprise Inside
The Wall Street Journal
Behind the walls of that Tudor or Colonial, a dramatic contemporary may be lurking. Faced with strict codes and steep construction costs, more homeowners are installing modern interiors in old homes.
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Are you ready to make a commitment to your professionalism?

The CQRID Exam is the only accredited exam offered exclusively for Residential Interior Designers.

For more information visit

4 Mobile Apps To Boost Your Design Project
AB Home Interiors
As our lives grow increasingly difficult from lack of time and overworked schedules, nothing creates more chaos than trying to manage a new home project in the midst of it all. Whether you are working on a vast home remodel or redecorating the living room, home projects take time, money and great tools!
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A Rustic Yet Sophisticated Farmhouse in the French Countryside
Architectural Digest
When Virginie Deniot and her husband, Julien Desouches, bought their 18th-century farmhouse in France’s Loire Valley a few years ago, it was a bucolic mess: The two-story rectangular structure constituted rather crude living quarters, with a dirt-floor larder and heat provided by potbelly stoves. Fortunately Virginie had her brother, interior designer Jean-Louis Deniot, to help with the renovation. “I don’t think she realized what a big project it was,” Jean-Louis says, eliciting a laugh from his sister, who is also his business partner and company manager.
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Make More Money in Less Time
"I don't want to work this hard anymore. But I want to make more money." The statement defines a dilemma that a lot of experienced design professionals face: Now that you have developed a successful business, you want to reduce your hours yet somehow increase your income. How can this be accomplished?
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Favorite Foyers!
Long Island Style
Here are a few of Long Island Style's all-time favorite foyers and other entry ways! There are so many to be found on Pinterest.
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IDS National Staff:

IDS National Headquarters
164 S. Main St, Ste 404
High Point, N.C. 27260

Phone: 336-884-4437

IDS Staff:

Anna Mavrakis
IDS National Board President

Snoa Garrigan x 222
Executive Director

Valerie Daniel x 224
Education Coordinator

Lauren Branson x 225
Membership Coordinator

Della Swider x 223
Benefits Coordinator

National Sponsors
Greenhouse Fabrics Surya Luxe Home LLC Sherwin-Williams Hunter Douglas  

IDS Hot Topics

Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641   
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