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Top sports events 'boost economy' BBC Share     Hosting major sports events, such as the Winter Olympics or football World Cup, can help boost a city's economy and global image, a new report says. Social development also benefits, says the Deloitte Touche Tohmatsu report. It says hosting an event allows a city or country to move quickly on a wide range of issues and activities that might otherwise not get under way. More
Olympic brand under attack at 2010 Games in Vancouver Vancouver Free Press Share
The Winter Olympics have always been the poor sister to the Summer Games. It's obvious in the television ratings, the size of the national teams, and the number of competitions. However, this year's Winter Games feature something we haven't seen on this scale before: a concerted backlash against the Olympic brand in the host city. It's something that the media, which benefits financially from the Games, doesn't want to acknowledge. More GreenMap's new iPhone app helps you find the green hotspots nearby Treehugger Share
GreenMap is a crowd-sourced map of all the great green stuff in cities all over the world. Launched last year, the online resource now is available as an iPhone app. GreenMap allows users to chart and search green events, businesses, sights, travel and anything else green and cool. The information is plotted on a Google map so that wherever you go, you'll be able to find your way around as greenly as possible. More Marketers to shift budgets to social, search and mobile BtoB Online Share
Marketers plan to increase their online marketing budgets by an average of 17 percent this year, drawing money away from traditional channels such as TV, print and radio advertising, according to a new report from e-mail marketing company ExactTarget and Internet market research company Econsultancy. More Music festival goers urged to behave Ninemsn Share
Some 38,000 fans are expected to converge on Centennial Park for the the Big Day Out music festival in Sydney. Emergency service workers are bracing themselves after more than 1,500 people were treated by paramedics during scorching heat in January. Most were treated for dehydration and drug overdoses, with 36 people taken to hospital over the two-day event. More Weather condition forces officials to cancel 28,000 Olympics tickets VOANews Share
Vancouver Olympics officials have taken the drastic step of canceling 20,000 more general admission standing room tickets for events at Cypress Mountain. Unstable and unsafe is how vice president of ticketing Caley Denton described the conditions where standing room spectators would be walking around and watching the snowboard and freestyle skiing events. More Judge rules bike groups must get parade permits The New York Times Share
A federal judge in Manhattan dealt a blow to organizers of group bicycle protests, ruling that the City of New York did not violate the constitutional rights of cyclists by requiring them to get parade permits. The judge, Lewis A. Kaplan, said he was sympathetic to the cyclists. However, Judge Kaplan said, parade regulations and their enforcement by the New York Police Department did not violate their constitutional rights, in particular their freedom of speech. More Social media metrics: Count thank you's, not click-throughs True/Slant Share
Many people who work with social media tools, especially managers who have employees working with social media tools, are obsessed with metrics. How will we know if it's working? How do we measure growth? Measure influence? More Alcohol sponsorship ban 'would not cut drinking' WhalesOnline Share
A ban on alcohol sponsorship of sporting events would have little effect on youth drinking patterns, according to research by Welsh academics. A study led by Cardiff Business School's Dr Fiona Davies, published in the International Journal of Sports Marketing & Sponsorship, found there was no significant statistical correlation between sports sponsorship awareness and attitudes to alcohol use. More During the Olympics, the feds will be reading your tweets - and the blotter ABC News Share
As the winter Olympics continue, the Department of Homeland Security has disclosed that it will be monitoring the comments and posts on Web sites and social media like Twitter for information on possible terror threats. Among the sites listed in a privacy impact statement filed by DHS are the Drudge Report, the Huffington Post, Twitter, Google and the Web site, the Blotter. More |
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