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Security implications of major sporting events Chatham House Share     Major sporting events such as the Olympic Games, this month's football World Cup and the October Commonwealth Games in Delhi present serious security challenges. As well as taking place in large, complex and dispersed locations, such events attract a range of criminal activities: terrorism or direct action groups try to make a statement in front of a global television audience, while organised and petty criminals attempt to cash-in on the influx of spectators, VIPs and corporate hospitality guests. Host nations and governing bodies, meanwhile, are constrained in their planning by the need for the event to run smoothly and efficiently, their reputation depends on it. More
Florida receives $25 million from BP for tourism CBS-4 Share
Florida beaches are as-of-yet untouched by the oil billowing from the Deepwater Horizon oil spill, but that's not stopping tourists from putting the kibosh on travel plans to the Sunshine State. Now, Governor Charlie Crist says, BP has given the state $25 million for Visit Florida and a tourism marketing campaign. More What does a music festival say about you? BBC Share
Glastonbury, Bestival, the Big Chill, Latitude, Reading? Which wristband will you be flashing at friends and work colleagues this summer? It's safe to say music festivals are now an established part of British summer time. There are 450 in the U.K. alone this year and more people are going to them than ever before, says Virtual Festivals U.K. More
McDonald's to sponsor Olympics volunteering Marketing Magazine Share
The fast-food chain, which is already one of the Games' worldwide commercial partners, is believed to be close to signing a £3m deal with the London Organising Committee of the Olympic Games and Paralympic Games that will give it a key role in helping to recruit and train 70,000 helpers. Services to be provided by volunteers at London 2012 include first aid, interpreting, checking tickets and travel advice. In addition to a headline sponsor, LOCOG is looking to sign up a series of tier-two volunteering partners. More Arts and sport must step up to the plate and trim by 3 percent, despite frontline fears The Guardian Share
The frontline of British arts and culture will take a hit from cuts, with all organizations funded by the Department for Culture, Media and Sport required to cut at least 3 percent of their budget by the end of March 2011. Most organizations in question – such as the national museums and the U.K. Film Council – will lose exactly 3 percent. However, Arts Council England – the body through which most arts organizations are funded – will lose a disproportionate 4 percent of their budget. More
Festivals shunning sponsors' cash BBC Share
They are praying for another dry, warm weekend in the Brecon Beacons when the Green Man music festival takes place in late August. But even if the sun is shining, punters should not expect to be sitting back enjoying Mumford & Sons or Billy Bragg while licking a Cornetto. "We had Walls ice cream approach us to be a sponsor last year," says the festival's managing director Fiona Stewart. "They would have given us lots of money as well, which would have been nice, but then we'd have had to sell their products. "Anyway, we've already got handmade ice cream from Wales which our audience is used to and, to be honest, I much prefer it as well. More Music Festivals: Brand strategy must include links with music events The California Chronicle Share
Brands will be encouraged to look at teaming up with festivals and live music events this year, following the latest Marketing Week poll. The survey on MarketingWeek.co.uk reveals that almost two-thirds of respondents plan to attend festivals this summer, making them a good place to build brand awareness and connections with consumers for the right brands. More
Recession fails to frighten sports sponsors Reuters Share
From a global recession to badly behaved athletes, nothing seems to deter companies from investing in sports sponsorship. While most industries are feeling the pinch the sporting world has been resilient in its ability to attract companies to splash the cash in return for access to global sports markets and their consumers. More The most-attended sporting events in the country? Races, baby Yahoo Sports Share
This weekend will see the latest running of the Indianapolis 500, a singular moment in our sporting year. And while the race doesn't have the reach or influence it's had in past decades, it's nonetheless the best-attended sporting event in America, year after year. For that alone, the Indy 500 deserves our undying respect. But if Indy's first, who's next? And where do our favorite other sports stack up, attendance-wise, against the Indianapolis 500? Let's take a look at the numbers. More
Alabama towns benefit from unique landmarks and festivals WSFA-12 Share
Tourism is a big business in Alabama. Just last year, an estimated 21 million people visited the state providing a $3.6 billion dollar economic impact. And even small towns are getting a piece of that pie. In Eufaula, tourism is the number one industry. Years ago, the city's major businesses took a hit, so they needed to find something else to pick up the slack. More |
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