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Digital Trends
One of the biggest classic rock events in history will now take place over the coarse of two weekends this fall, as Coachella organizers are planning to expand their version of Woodstock even further. This October, Bob Dylan, Paul McCartney, The Rolling Stones, The Who, Neil Young and Pink Floyd co-founder Roger Waters will all play full sets as part of a new festival in the Southern California desert, according to the Los Angeles Times.
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Gulf News
Eid Al Adha festivities across the nation filled families with joy as decorations, fireworks and special mall events welcomed revellers for the annual holiday.
From Abu Dhabi and Dubai to Sharjah and the northern emirates, families gathered together for the Festival of Sacrifice to renew ties, feast and reflect on their religious devotion.
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The Telegraph
Thomas Wicker will serve as interim president and CEO of the Cherry Blossom Festival, its board of directors decided at a meeting.
Wicker, who is retired from Georgia Power Co., will replace Jake Ferro, who was asked to resign Sept. 6. He had led the festival since October 2012. Ferro was fired after "he declined to resign," board member Bill Fickling III said after the meeting. Fickling's grandfather propagated and popularized the Yoshino cherry trees celebrated in Macon each spring.
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Digital Trends
People can and will argue unendingly about how governments should spend their citizens' money. One idea we could absolutely get on board with? Turning sprawling government buildings into giant makeshift gaming monitors.
That's what recently happened in Israel, where last week a giant Tetris tournament was held on the side of the Tel Aviv-Yafo Municipality building — designed to mark the upcoming DLD Tel Aviv Innovation Festival, scheduled for later this month.
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Lexology
Music festivals are growing in popularity year by year, with hundreds of thousands of people attending to see performances by their favorite artists over a number of days. Whilst generally a positive experience, with like minded individuals gathering in one place to share their passion for music, these festivals also create the opportunity for vulnerable individuals to be targeted for sexual assaults by those who take advantage of the care-free atmosphere.
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Milwaukee Business Journal
MillerCoors LLC has agreed to renew its sponsorship with Milwaukee World Festival Inc. and will help pay for an extensive renovation of the Miller Lite Oasis Stage on the Summerfest grounds that will be completed in time for the summer music festival's 50th anniversary celebration in 2017. Terms of the new deal and the cost of the renovation project were not disclosed.
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CRIEnglish.com
An international music festival is underway in Tibet.
The 4-day event, which kicked-off last night, is part of an international festival being put on in the region. Sept. 12's concert in Lhasa is being described as the first time the "roof of the world" has played host to an international concert.
The event has drawn both international, as well as local talents.
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Digital Trends
The glitzy Pebble Beach Concours d’Elegance isn’t the only immense automotive gathering that takes place in August. Every year, hundreds of Volkswagen Beetle owners get together in Travemünde, Germany, to show off their ride and meet like-minded enthusiasts. The 12th annual Beetle Sunshine Tour took place last month, and I joined the festivities to find out what it's like to be part of the Beetle clan.
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Chief Marketer
Some brand partnerships are as obvious as peanut butter and jelly, but when TAG Heuer announced it would be the official watch of Coachella this year, many were left scratching their heads. The confusion is valid: Luxury watches and flower crowns make for an unlikely pairing.
While the motivation behind why a large brand would seek a sponsorship with an out-of-the-mainstream opportunity may seem puzzling at first, the potential rewards of such a risk are tenfold.
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St. Lucia News
The Saint Lucia Jazz and Arts Festival is rated one of the largest tourism events on island, but the new members of the Saint Lucia Tourist Board (SLTB) believes that the festival is taking away too many resources from the $34 million annual budget allocated to that organization.
Newly-appointed Chairperson of the SLTB Agnes Francis has said that since assuming leadership of the board, members have been spending time trying to understand the operations, and while doing so, they have discovered that one third of the annual budget of the SLTB is allocated to the Jazz Festival alone, which puts a strain on finances left for marketing.
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