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Home   Gallery   Find Deck Builders   About    Join    Members            Jan. 1, 2014

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As 2013 comes to a close, NADRA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the NADRA Industry Update a look at the most accessed exclusive content articles from the year. Our regular publication will resume Jan. 8.

6 things managers should not talk about at work
By D. Albert Brannen
From Nov. 13: Managers have a special role for employers because they are legal agents. What they say, do and know can be attributed to their employer. Depending on the issue, employers can be strictly liable for the conduct of managers. Several laws come into play here, but there are certain things that managers should absolutely not talk about with employees or anyone else at work. This article lists six of these topics, but by no means is this an exhaustive list.
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Online reviews drive sales and build brand reputation
By Emma Fitzpatrick
From Aug. 28: Seven of 10 customers trust online reviews just as much as word-of-mouth recommendations. Therefore, online reviews need to be part of every comprehensive marketing plan. One way to garner online reviews is by creating sampling programs and sending them to key influencers in different mediums. This article examines the correlation between online reviews and profitability, and businesses will get insider tips to make their next online review stellar.
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A successful website: 8 ways to get visitors to stick around
By Andrea Fischetti
From Aug. 14: When people land on your website, how much are they really engaging with your content? If you use Google Analytics, you should be able to make informed decisions about your website: knowing how much time people spend there, what pages they stay on or leave from and whether they return. Getting people to your site is a project in itself, but getting them to stay there and engage once they arrive is the hardest part. Here are eight sure ways to get them to stick around.
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How to gather fabulous testimonials about your work
By Sydni Craig-Hart
From Aug. 7: Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success. Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like Yelp are so popular. Like it or not, the folks who are considering hiring you are going to look up details about what it's like to work with you.
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Effect of 2013 social media trends on your business
By Emma Fitzpatrick
From Aug. 21: Examiner reported in its 2013 Social Media Marketing Report that a whopping 97 percent of marketers now integrate social media into their plans. But, according to the report, only 1 in 4 were able to measure the return on investment. Staying on top of the latest social media trends allows you to connect with your customers on a personal, emotional level. Plus, it shows your audience that your brand is forward-thinking. Here are five topical changes in social media that will affect your business this year.
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Top 5 social media trends for 2014
By Emma Fitzpatrick
Looking toward 2014 already? See what social media trends are coming over the horizon so you can stay ahead of the competition. Some networks are here to stay and will continue to grow, while others are already stale.

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Fiberon introduces Fiberon Paramount line of PVC wood-alternative decking
Fiberon, a leading manufacturer of wood-alternative decking, railing and fencing products, announces its new Fiberon Paramount line of PVC decking.

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8 great products from the 2013 DeckExpo
Editors from Professional Deck Builder magazine toured the floor of the 2013 Deck Expo and found a range of great products and tools to use on your next deck.

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Sustainability: A look at the top green building trends
By Justin Stoltzfus
From Sept. 11: Within the green building industry, innovative companies and home builders are making big advances in the kinds of projects that lead to energy conservation and sustainable living with LEED-approved or other green-certified building projects. Here are some of the top green building trends that are expected to continue through 2013 and beyond.
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How are your vendors doing? Tell us in the NADRA Deck and Railing Product & Service Guide.

Why your website needs to work across multiple devices
By Mayur Kisani
From July 31: The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From checking email to surfing to tweeting about a TV show or finding out about a product, your customers are mobile and spend a considerable amount of time on these screens, away from the desktop computer. Building a website that showcases your business and products across multiple devices is the new norm. Your customers deserve a great online experience with your company, no matter what device they use.
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Crafting alluring and effective posts on social media
By Emma Fitzpatrick
From Sept. 4: While Pinterest, Twitter, Facebook and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips. A new study recently found the most effective tips and guidelines for posting on different social media outlets. Implementing these tips will allow your business to see a higher number of likes, retweets, views and — most importantly — engagement.
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Marketing to the newest generation of shoppers
By Emma Fitzpatrick
From Nov. 27: A huge lifestyle and consumer trend is that the newest shoppers of 2014 will be hitting the market in a big way: the millennials. They're going to begin buying houses, which means decor, gardening and furniture, too. Millennials are those between the ages of 18-34, and they currently make up 23 percent of the U.S. population. That means that 23 percent of those with spending power in the upcoming year will be the millennials. Here are the top marketing tricks and tips to connect, engage and convert millennials from budding to devout customers.
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5 ways to improve your LinkedIn profile
By Mark Kats
From Sept. 25: When it comes to social media best practices, there are multiple platforms — and countless strategies and tactics — to consider. But before we get into the more advanced tips and tricks, let's make sure we have a few important basics covered. Here are the five things you should check out and potentially update on your LinkedIn profile.
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Missed last week's issue? See which articles your colleagues read most.

    Hardwood production tapers for hunting season (Woodworking Network)
What does 'perfect for entertaining' really mean in a home listing? (PR Newswire via 4-traders)
New home sales rose 25 percent in October (USA Today)
You emailed? Try a letter next time (By Jeffrey Dobkin)

Don't be left behind. Click here to see what else you missed.


NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635   
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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