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NADRA
 NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.
As we have seen in many other industries, when consumers lack confidence due to some “bad eggs” the government often steps in to impose regulations. The increasing media attention on frequent deck/balcony failures and increased deck code development programs point to and support an inherent lack of consumer and distributor confidence.
As “the independent", association for the deck and railing industry, NADRA stands as an impartial advocate for our industry, and its consumers. Our reputation and unique position demanded we develop a “Consumer Awareness” program that would allow our industry leaders to help self-regulate our products through standardized testing protocols supported by independent external verification. Read full letter from NADRA President HERE. Download the CPAC Registration Form HERE
NADRA
Greg Hartmann has been a proud supporter of NADRA for over 12 years. He has continuously added tremendous value in the companies he has represented over the years. We are so very grateful for Greg’s dedication to NADRA, and his passion for this industry. Thank you, Mr. Hartmann. Read our interview with Greg right here on the NADRA Blog.
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Member Event:
What: Calling all deck building industry professionals close to Longmont, CO. Budget Home Supply invites to for a private event, including:
Cocktail hour to meet the vendors, BBQ and brews,
When: Thursday, March 1st from 3pm - 7pm.
Guest speaker: from Simpson Strong-Tie, Code class, classic cars and more!
Registration: Call 303.678.0254 to register. Be sure to mention NADRA. Located at 780 Boston Ave Longmont, CO 80501.
NADRA Meeting:
What: Industry pros from the Atlanta, GA area will be meeting for a networking event.
When: Tuesday, March 6th, 2018.
Guest Speaker: Gary Massey, CPA: Will speak about tax changes and how they will impact our industry.
Registration: Learn more, become a sponsor, and / or register HERE
Deck Evaluation Class:
What: NADRA will host this one of a kind educational opportunity, The Deck Evaluation Class. Just in time for Spring to offer Deck Inspections.
When: Tuesday, March 26th from 8am - 1pm
Where: Caitlyn and Cody's - Quakertown, PA
Sponsors: $250 Sponsorship includes: Table display, logo on email and online marketing of the event, thank you & mention at the onset and conclusion of class.
Registration for attendees and sponsors: Learn more, become a sponsor, and / or register HERE
NADRA Blog
Otis Nelson of Modern Roofing & Siding in Ashland, Maine, is the Grand Prize winner at National Nail’s CAMO Screw Off! held at the Northeastern Retail Lumber Association (NRLA) LBM Expo in Providence, Rhode Island on Feb. 14, 2018. Representing his dealer SW Collins in Presque Isle, where he first qualified, Nelson beat out 28 other competitors in the action-packed deck fastening event to win a 2017 Harley-Davidson® motorcycle.
READ MORE
Building Products
Homeowner demand for personalized outdoor living space continues to be strong. Now is the time for dealers to dial in their stocking strategy for the 2018 deck-building season.
Here are five industry trends and developments dealers should consider as they plan to meet the needs of deck builders and DIYers this year.
READ MORE
Pro Remodeler
While some people like to think in black and white, the reality is that change generally comes in shades of gray. Most of the following predictions are about these subtle shifts. The shifts this year will be more significant and happen more quickly than in the past.
Here are the top 10 predictions for 2018.
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Remodeling Magazine
Big-ticket residential remodeling activity nationwide will rise faster than previously expected, increasing 5.2 percent, and then continuing to go up through 2020, Metrostudy announced in conjunction with the release of its latest Residential Remodeling Index. The strong economy and increased demand because of 2017's natural disasters led Metrostudy, a sister company to REMODELING, to boost its 2018 prediction from the 4.7 percent rise in activity it forecast three months ago.
READ MORE
Pro Remodeler
Cindy Cipriani writes: Our company specializes in custom kitchens, master bathrooms and additions. We have 23 team members and complete 80-100 jobs per year with sales of about $6 million. Over the years, Cipriani Remodeling Solutions has grown by constantly improving our processes. One thing we’ve learned is that if you want to hit the target more consistently, you need to dig deep into what your salespeople are doing and create a consistent presentation for them to follow.
READ MORE
LBM Journal
If you’ve ever chosen not to file a lien or claim against a bond because you were afraid of losing or offending a customer, you’re not alone. These are common emotions shared by LBM professionals. Construction suppliers are often faced with difficult decisions regarding the lien and bond claims processes.
READ MORE
Small Business Trends
Getting a leg up on the competition in the home improvement business can be tough. Small Business Trends spoke with Dave Yoho, the Founder and President of Dave Yoho Associates, a consulting company that’s been representing small businesses since 1962. Yoho shared some tips on how a small home improvement contracting business can stand out in any crowded marketplace.
READ MORE
Forbes
Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even the "drunk looking for his keys under the lamppost because that’s where there’s light" phenomenon.
READ MORE
Forbes
For the leading digital marketers, content and influencer marketing are popular strategies used to reach target audiences. This is so common that it is tempting to buy into the “content is king” mantra. However, this can be taken too far, when a brand pushes its themes down a one-way communication street at the expense of letting its audience interact with the brand and not each other.
READ MORE
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