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NADRA 2012 Education Tour Dates — 1st 2 classes now open for registration
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Next two stops:
May 3 & 4 — Atlanta, Ga.(Tentative)

Tri-State Area Tour - Dates and Venue TBA Soon

It's not too late to get involved, click here to download the sponsorship form.

Free Marketing? Yes, Please! by: Heather Beaudry
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NADRA is your voice for the deck and railing industry. We offer membership benefits such as the use of the NADRA logo and national sponsorship opportunities. NADRA offers programs like: Deck Safety Month, Check Your Deck, The Deck for a Soldier and even The Master Deck Builder Program ... but how about something a little simpler? Something touchable, tangible, immediate... and dare I mention it, FREE! Here are some ideas to get you going:

How about we start by staying connected! Do you follow NADRA on Facebook, LinkedIn and Twitter?

Can you believe there are over 740 million Facebook users? That's about 440 million more people than the population of the United States! Social media is the new word-of-mouth marketing ... just powered by technology. Next year when your renewal invoice lands on your desk, you're going to stand there scratching your head wondering "what did I get out of this?!" You have to stay connected! It's so easy! We know you are swamped and we certainly don't expect you to like, tweet, pin or post everything we publish; just some of it. Not ready to jump into social media yet? That's OK ...

Here are more easy and free ways you can benefit from being more involved with NADRA's e-marketing efforts: (Hint, keep reading, they are all free benefits that leave lasting impressions)
  • Are you using the NADRA logo on your marketing and website? If your answer is no, start to! It's available in the members section... about 10 different versions and file types too
  • Did you know that NADRA will include your PR for FREE in the Weekly Industry Update? We will! How about an event you have?... Or a new product launch? Or a contest you won? The Industry Brief is archived, which means the articles you submit will always be on the NADRA website. Yes, Please!
  • More

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Keeping Your Deck in Check
Lowe's via NADRA Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Decks are a great "value add" for residents, but property managers face plenty of risks — including having a deck collapse — if their deck isn't regularly inspected and maintained. It's happening more frequently than many property managers and homeowners realize. Between 2003 and 2007, the Consumer Product Safety Commission reported 224,740 injuries caused by outdoor decks and porches. "What's happening across this country is an epidemic at this point," says Michael Beaudry, executive vice president of the North American Deck and Railing Association, adding that "in most cases if a deck fails, it's a matter of neglect." More


Important dates to remember

  • April 5 & 6 — Michigan, NADRA 2012 Education Tour Date
  • April 10 — NADRA NJ Chapter Meeting
  • April 17 — Atlanta Chapter meeting, Sponsored By: Duradeck
    Guest Speaker: Heather Beaudry
  • April 19 & 20 — Minnesota, NADRA 2012 Education Tour Date
  • May 3 & 4 — Atlanta, Ga. (Tentative), NADRA 2012 Education Tour Date

For more details on NADRA Events, email your questions to


NADRA Members! 2015 Codes ... Now's The Time to Speak!
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This Monday, ICC published the proposed changes to the 2015 International Building Code. The time is now. The hearings are this May. Though not the IRC (the foundation for most the codes we build decks under) the changes to the IBC can have an impact on next year's IRC modification process. Next year at this time, the new path for the 2015 IRC will be underway. At worst, this will be good practice for next year.

The link to download the proposed changes to the IBC from ICC's website is below. There's a handful of PDF's with upwards of 700 pages of proposals each ... it's got to be searched for anything sensitive to the industry.

It's a mighty task, you know ... being there in this short window of opportunity ... to be a part of the process, to make a difference, to have a voice and shape the future. Who's going to do it? Will it be someone that represents your opinion, your needs and your experiences in the decking industry? What will be their motivation, compensation, dedication or inspiration that makes them a part of it changing it? Who will represent your future?

The opportunity for the membership of NADRA to look out for their future together is now. But it's going to take more than one person or two or 10. It's going to take an industry. An industry working together, compromising together and growing together, for the benefit of the industry ... and that's each of us.

You know part of what needs to be done ...

You know how to reach me ...

NADRA is your association. Share your opinions and yourself with it.

Glenn Mathewson, MCP
Deck Industry Consultant
NADRA Technical Advisor

Happy Pi Day — a holiday not just for nerds
wikiHow    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Celebrated on March 14 at 1:59 p.m., Pi Day is a special day in the lives of many people devoted to pi. In the same way that people celebrate Daylight's savings, people around the world gather in the shape whose ratio of its circumference to its diameter is the most revered mathematical constant in the known universe. If you're keen to become a part of the Pi Day celebrations, just follow the steps for making this day memorable to one and all. More

Creating value in real estate and quality of life
NADRA Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hidden Benefits of Duradek — The Walkable Roofing Membrane
When it comes to determining the value of a residential property, square footage of living space is one of the primary considerations, but many homeowners take for granted that their living space is not restricted to the interior of their home. Outdoor living space is a cherished commodity and although its value is certainly subjective for the individual, there is no question that it adds value to the property. Particularly in the case of roof top decks which are fast becoming a major value-added feature in urban developments.

Adding or upgrading a deck can transform your backyard into oasis
ARA via Milwaukee Journal Sentinel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A home is a place of comfort and relaxation. Many homeowners are now taking to the outdoors and making this space an extension of the dream home they've always wanted. One way to transform a house into a dream home is by utilizing the outdoor space with the addition of a new deck or improvements to an existing deck. A deck creates the perfect backyard oasis to escape the stresses of a busy lifestyle, to enjoy the outdoors, grill out, have a party or simply relax. More

4 ways to use mobile at your next trade show booth
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At your next trade show, you'll likely be competing with numerous organizations for the attention of a finite pool of attendees. Take into account, too, that those attendees have likely predetermined which booths they'll visit. The task of capturing their attention, therefore, is downright daunting. The solution may lie with mobile. The continual improvement of mobile technology has already made a significant impact on the world of trade show marketing. More

Skinny columns hold their own
Houzz    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Columns are one of the basic elements of architecture. Functionally, they are vertical elements that transmit loads from above to below, say from the roof to the ground. Metaphorically, they are like humans, standing on the ground; the ancient Greeks even fashioned some columns in the shape of the female body. So columns appeal not just because they serve a structural purpose but because they reflect something of who we are as people. More

The secret for turning fear into opportunity
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Being in business for yourself is anything but predictable. For some entrepreneurs, the ups and downs lead to many sleepless nights spent digging for the answer; the one magic button that will produce miracles. Sometimes, racking your brain for the answer can generate results, but typically it creates nothing more than a headache. More

Prepare your outdoor space for spring
Patch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Thinking about your spring plans now might just help you get through winter's big push over the next month or so. Here's a list of 15 spring to-do's for getting your outdoor living space ready for the great weather to come. There may be more or less depending on your spaces, but these are the main steps to getting your patio or outdoor space ready when that first hint of spring comes knocking on your door. More

Why small businesses should scrap strategic planning
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you want to witness true cultural diversity, watch Dubai International Airport come to life one morning. Every color, every language and every custom you can imagine weaving through an Armani- and Rolex-studded mall. We claim to celebrate diversity in America, but when it comes to companies, we prescribe one size fits. There is a disconnect. Something is wrong. You see, most of what we learn in business schools and text books are written for large companies. More

Composite manufacturers roll out new decking    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As deck season approaches, manufacturers of composite deck boards are introducing new products — or expanding and improving old ones. Advanced Environmental Technologies Inc. is the proud parent of NanoShield, the first composite deck board to incorporate nanotechnology. The Springdale, Ark., company developed the new product in partnership with NanoMech, Fayetteville, Ark. The process bonds inorganic nanoparticles to treated wood particles to form a durable shell of similar composition. More

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NADRA Industry Update
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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