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Home   Gallery   Find Deck Builders   About   Join   Members June. 29, 2011

Attention all deck builders!!!

More than 75 percent of the poll responses said "yes" we will be attending NADRA's main event and DeckExpo in Chicago this October! We are so excited with the results. If you were thinking about not attending, we hope you will reconsider!

NADRA's National Deck Competition is right around the corner. We are gearing up for another memorable event in Chicago where the awards ceremony will take place. We need and value your input.

Please take two minutes and complete this survey if you are a deck builder. This is your opportunity to give us your input and see results first-hand!

Marketing Tips: Leveraging your client base
Adrienne Zoble Associates, Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How much do you know about your clients? Their hobbies? The organizations they belong to? Their favorite sports or vacation spots? Over the years Adrienne Zoble has observed that business owners learn very little about their clients/customers. Oh sure, they know a bit about what they do, their names and addresses, how to reach them by phone or email, maybe even their websites. That information is simply the tip of the iceberg, however. Each of your clients is a potential advocate (someone who's referred you more than once and/or says terrific thing about you at the drop of a hat). More

Marketing webinars for NADRA members...coming soon!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If someone were to ask you about your company's marketing, how would you answer?
  • "It works great!"
  • "I'm totally frustrated about the money we've wasted on marketing."
  • "I know I need to market, but I don't know where to begin!"
Regardless of how you'd answer, we can help you make your marketing dollars absolutely sing! Adrienne Zoble, whom many of you have heard at Deck Expos, will give you ideas that you can implement immediately. Little time, next to no dollars.

Stay tuned. Details to follow.

Fortress is Fortifying Aluminum Railing

Fortress Al13 is a, first of its kind, fully pre-welded aluminum railing system. Attractive and easy to install with its simple bracket system, Fortress Al13 has superior performance in strength and safety. Quality welding and DuPont® premium powder coating create a virtually maintenance free system designed for use in a variety of environments.

NADRA is planning another BIG event at this years DeckExpo!

With more than 200 guests last year, we anticipate another great event. But we can't do it without you!

Please take a minute to look at this years main event sponsorship/advertising packages.

Decks: 3rd on the list of top 4 renovations that return the most on your investment
WFTS-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"These days the latest trend is all about outdoor living," says Angie Hicks, founder of Angie's List. "Decks are a great investment if you're looking to add some exterior space to your living area. When it comes to decks you are going to get about an 80 percent return on your investment if you invest in quality and have it done well." More

Restoration gives wood new life
San Diego Union-Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Redwood is one of the most attractive woods and is a very popular choice for decking, fencing and home siding. A well-maintained deck can add enjoyment and value to a home, but a deck that is ignored can be an eyesore and a hazard and seldom used. But like any product that is exposed to the elements, exterior wood decking, fencing or siding requires some maintenance. More

Universal Forest to cut costs as sales slide in 2011
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Universal Forest Products Inc. said net sales through May were down 9.5 percent from the prior year as retail sales have suffered, a trend that led the maker and seller of lumber and other building products to initiate more cost-cutting actions. The company said it has identified cost reductions that will result in annualized savings of $10 million, before one-time charges for severances related to the actions. More


Eliminate mid-span deck columns by using Anthony treated Power Preserved Glulam Beams and Columns for your next deck job.

Mobile employee management on the construction jobsite
For Construction Pros    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Construction technology and software are helping to streamline work processes and improve business practices. Browser-based tracking and management solutions are helping contractors go paperless and stay organized. These software programs allow companies to track multiple aspects essential to their businesses including employee and labor hours. More

Construction materials price index rises 0.9 percent in May
Reed Construction Data    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Construction materials price inflation weakened again in May with the month to month price change falling to 0.9 percent from 1.4 percent in April and 2.0 percent in March. Price cuts for diesel fuel, lumber and copper and much lower price rises for steel products account for the slowdown in the materials price index. The flip side of slowing inflation is that abrupt price cuts in price sensitive commodities typically come from reduced demand and not increased supply. More

Partnering for a safer working environment
Constructech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There has been quite a bit of talk in the construction industry lately about changing OSHA requirements. Now may be a good time to evaluate your safety strategy and determine how technology can help your company become more proactive with safety, as opposed to being reactive after an event occurs. In particular, OSHA announced late last year a new directive that will no longer allow residential builders to bypass fall protection requirements. That directive gave construction and roofing companies up to six months to comply with the new directive. More

GuarDeck® Prestige Decking

Technologically Advanced Decking for Your Life.

Fade, stain and scratch resistant…superior strength, style and durability, AND available in any color imaginable. Capped WPC product from Guardian is all of this PLUS a Lifetime Residential Limited Warranty makes GuarDeck® Prestige the only choice in decking. Call 800-569-4262 for more information or visit

NADRA Highlights

Check out NADRA on Facebook!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Be among the first to learn NADRA news and updates by joining us on Facebook. Network with other NADRA members. Check out their deck photos or product promotions from manufacturer members. Join your local chapter's Facebook page and see pictures from local events or accept invitations to local meetings. More

Ecolife™ - Better Decks Cost Less
Build Better, Build Greener with Ecolife™ Stabilized Weather-Resistant Wood. Built-in weathering protection and stabilizing properties dramatically reduce cracking, warping and splitting for fewer CALLBACKS. MORE

Important dates to remember

  • July 13 - NADRA Minnesota Chapter meeting. Details to be provided later.
  • August 16 - NADRA Georgia Chapter meeting sponsored by Trex at 5:30 p.m. at Prado Taco Mac. Please RSVP to Ginny Tibbetts at

For more details on NADRA Events, email your questions to

Join NADRA today!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices and deck safety. More

Don't forget to check out the NADRA Deck and Railing Product & Service Guide!

Got a story idea?

Do you have a question regarding one of the stories featured here or a suggestion for a future article? Would you like more information about a specific topic? We always welcome your feedback. Click here to submit questions or suggestions to NADRA.

New Colors from AZEK Deck!

The colors Silver Oak™ and Cobre® have been added to the AZEK Deck Arbor Collection!®


NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Steven Brittain, Sr. Content Editor, 469.420.2625   Contribute news
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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