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Marketing Tips: Leveraging your client base Adrienne Zoble Associates, Inc. Share    
How much do you know about your clients? Their hobbies? The organizations they belong to? Their favorite sports or vacation spots? Over the years Adrienne Zoble has observed that business owners learn very little about their clients/customers. Oh sure, they know a bit about what they do, their names and addresses, how to reach them by phone or email, maybe even their websites. That information is simply the tip of the iceberg, however. Each of your clients
is a potential advocate (someone who's referred you more than once and/or says terrific thing about you at the drop of a hat).
MoreMarketing webinars for NADRA members...coming soon! NADRA Share
If someone were to ask you about your company's marketing, how would you answer?
Stay tuned. Details to follow.
Decks: 3rd on the list of top 4 renovations that return the most on your investment WFTS-TV Share
"These days the latest trend is all about outdoor living," says Angie Hicks, founder of Angie's List. "Decks are a great investment if you're looking to add some exterior space to your living area. When it comes to decks you are going to get about an 80 percent return on your investment if you invest in quality and have it done well." More
Restoration gives wood new life San Diego Union-Tribune Share
Redwood is one of the most attractive woods and is a very popular choice for decking, fencing and home siding. A well-maintained deck can add enjoyment and value to a home, but a deck that is ignored can be an eyesore and a hazard and seldom used. But like any product that is exposed to the elements, exterior wood decking, fencing or siding requires some maintenance. More Universal Forest to cut costs as sales slide in 2011 The Wall Street Journal Share
Universal Forest Products Inc. said net sales through May were down 9.5 percent from the prior year as retail sales have suffered, a trend that led the maker and seller of lumber and other building products to initiate more cost-cutting actions. The company said it has identified cost reductions that will result in annualized savings of $10 million, before one-time charges for severances related to the actions. More
Mobile employee management on the construction jobsite For Construction Pros Share
Construction technology and software are helping to streamline work processes and improve business practices. Browser-based tracking and management solutions are helping contractors go paperless and stay organized. These software programs allow companies to track multiple aspects essential to their businesses including employee and labor hours. More Construction materials price index rises 0.9 percent in May Reed Construction Data Share
Construction materials price inflation weakened again in May with the month to month price change falling to 0.9 percent from 1.4 percent in April and 2.0 percent in March. Price cuts for diesel fuel, lumber and copper and much lower price rises for steel products account for the slowdown in the materials price index. The flip side of slowing inflation is that abrupt price cuts in price sensitive commodities typically come from reduced demand and not increased supply. More
Partnering for a safer working environment Constructech Share
There has been quite a bit of talk in the construction industry lately about changing OSHA requirements. Now may be a good time to evaluate your safety strategy and determine how technology can help your company become more proactive with safety, as opposed to being reactive after an event occurs. In particular, OSHA announced late last year a new directive that will no longer allow residential builders to bypass fall protection requirements. That directive gave construction and roofing companies up to six months to comply with the new directive. More
Check out NADRA on Facebook! NADRA Share
 Be among the first to learn NADRA news and updates by joining us on Facebook. Network with other NADRA members. Check out their deck photos or product promotions from manufacturer members. Join your local chapter's
Facebook page and see pictures from local events or accept invitations to local meetings.
More
Join NADRA today! NADRA Share
NADRA is
made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices and deck safety.
MoreDon't forget to check out the NADRA Deck and Railing Product & Service Guide!
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