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Home   Gallery   Find Deck Builders   About   Join   Members July 20, 2011

Keynote speaker and program sponsor announced for Principia Decking and Railing Conference
Business Wire via MRO Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Principia Partners announced that Jim Daniels, vice president of Product Development for Parksite in Batavia, Ill., will give the keynote speech at its eighth annual executive conference WPC 2011 – Decking and Outdoor Living Products. Parksite is a major specialty distributor of decking and railing in North America. The conference will be held at the Charlotte Marriott City Center in Charlotte, N.C., on Oct. 3-4. More

NADRA is planning another BIG event at this years DeckExpo!

DeckExpo 2011 will be here before we know it! So mark your calendar for Oct. 12-15 in Chicago! The fun begins right about now! We will be sending you updates regularly. In the months ahead you will learn more about NADRA's annual meeting, deck competition and awards ceremony all happening in Chicago in October. We are in the final stages of securing a venue for our main event. Once we get that squared away, we will create our online registration website and send you all the details you need to register for everything NADRA happening during this year's DeckExpo!

NADRA Cocktail Reception

After-Party at Hard Rock

NADRA Awards Ceremony
Each year, NADRA's big event is growing at a remarkable rate. Last year's event created a huge splash at the National Aquarium. We ended the night with more than 200 industry pros rockin' out to a live band at the Hard Rock Cafe. You do not want to miss this event! This is the single largest social event in our industry. We sell fun all season long! Don't you think we deserve to have a little fun too?

We need your support! We expect this year to be an even bigger hit than last year. Please support your industry association by choosing one of the attached sponsorship/advertising packages, and help us get on our way to another memorable event! Click here for sponsorship/advertising opportunities.

Fortress is Fortifying Aluminum Railing

Fortress Al13 is a, first of its kind, fully pre-welded aluminum railing system. Attractive and easy to install with its simple bracket system, Fortress Al13 has superior performance in strength and safety. Quality welding and DuPont® premium powder coating create a virtually maintenance free system designed for use in a variety of environments.

Win a trip to Chicago for the 2011 DeckExpo
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Attention deck builders! Here is an unbelievable chance to win a free trip to DeckExpo 2011 in Chicago! NADRA-members Arch Chemical and Wolmanized Outdoor Wood are in the middle of accepting deck photos in appreciation of "real wood." Send in your photos and you could win, a free trip to Chicago, $500 and a one-year membership with NADRA! Download the entry form here.

To learn more, visit

Marketing Tips: The importance of emotional subtlety
Adrienne Zoble Associates, Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A few days ago Adrienne Zoble was consulting by phone with a member. A husband and wife run a roofing business. After the last "meeting," they had sent her examples of their direct mail pieces. It was left to her to tell them gently that these pieces screamed. Fortunately, they took it very well. The husband told Adrienne that the reason they sent here their materials to critique in the first place was that they suspected they weren't nearly so professional as they could be. More

Treated decking ready for challenge from 'next generation' alternatives
Building Products Digest    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Demand for treated wood decking, which due to its affordability has picked up market share during the recession, may take a hit from the next generation of composite products, according to a new study by Principia Partners. Wood treaters, however, don't necessarily agree, since the new products are even more expensive. More

Outdoor redos still in demand amid weak remodeling sector
San Diego Union-Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail
Homeowners' interest in improving their outdoor space with fireplaces, lounging furniture and other extras increased in the first quarter compared to the same time last year, said a U.S. group of residential architects in a quarterly survey. The American Institute of Architects, which has members in San Diego County in California, reported 60 percent of 500 members who responded to the survey saw increases in client requests to enhance their outdoor living space. That's up from 56 percent one year ago. More

Construction law: In construction industry, succession planning is a must
Connecticut Law Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Does your construction business have a succession plan in place? If not, it should. When it comes to the construction industry, where so many businesses are either family owned or closely held by a small group, planning for the future can be a major challenge. With such businesses, the idea of "keeping it in the family" is often front and center, and the great unknown of what may happen when the business' founder is no longer able or willing to be in charge can lead to much concern and uncertainty. More

Residential construction spending fell 2.1 percent in May
Reed Construction Data    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New residential construction spending fell 0.6 percent in May led by a 2.3 percent fall in the multifamily market where developers reacted quickly to a sharp drop in monthly job gains. Spending for residential remodeling declined 3.8 percent more than reversing a brief uptick in April. Permits and starts improved in May and the pace of economic growth returned from near zero to subpar growth late in June. More


Eliminate mid-span deck columns by using Anthony treated Power Preserved Glulam Beams and Columns for your next deck job.

Changing immigration law landscape threatens contractors
Construction Law Musings    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With Arizona's immigration law deemed Constitutional by the United States Supreme Court, other states are moving to enact even stricter rules said to result in punishing construction companies. The "Legal Arizona Workers Act" allows the state of Arizona to shut down businesses that hire illegal workers. On Sept. 1, 2011, a new Alabama immigration law will take affect that make it a crime to hire illegal immigrants. Similar bills have been introduced in the Georgia and Louisiana legislatures, and are pending in Utah, Colorado, and Florida. More

Home improvement stores bounce back
The Associated Press via Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Home-improvement retailers will likely rebound in the coming quarters as they shave costs and sell to the growing number of Americans who are remodeling their homes, analysts say. Shares of Lowe's Companies Inc. and The Home Depot Inc. rose sharply after analysts with UBS Investment Research said the stocks are undervalued and will recover more quickly than the rest of the moribund housing and construction industries. The shares will also be underpinned by stock buybacks, the analysts said. More

GuarDeck® Prestige Decking

Technologically Advanced Decking for Your Life.

Fade, stain and scratch resistant…superior strength, style and durability, AND available in any color imaginable. Capped WPC product from Guardian is all of this PLUS a Lifetime Residential Limited Warranty makes GuarDeck® Prestige the only choice in decking. Call 800-569-4262 for more information or visit

NADRA Highlights

Check out NADRA on Facebook!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Be among the first to learn NADRA news and updates by joining us on Facebook. Network with other NADRA members. Check out their deck photos or product promotions from manufacturer members. Join your local chapter's Facebook page and see pictures from local events or accept invitations to local meetings. More

Ecolife™ - Better Decks Cost Less
Build Better, Build Greener with Ecolife™ Stabilized Weather-Resistant Wood. Built-in weathering protection and stabilizing properties dramatically reduce cracking, warping and splitting for fewer CALLBACKS. MORE

Important dates to remember

  • August 16 - NADRA Georgia Chapter meeting sponsored by Trex at 5:30 p.m. at Prado Taco Mac. Please RSVP to Ginny Tibbetts at

For more details on NADRA Events, email your questions to

Join NADRA today!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices and deck safety. More

Don't forget to check out the NADRA Deck and Railing Product & Service Guide!

Got a story idea?

Do you have a question regarding one of the stories featured here or a suggestion for a future article? Would you like more information about a specific topic? We always welcome your feedback. Click here to submit questions or suggestions to NADRA.

New Colors from AZEK Deck!

The colors Silver Oak™ and Cobre® have been added to the AZEK Deck Arbor Collection!®


NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Steven Brittain, Sr. Content Editor, 469.420.2625   Contribute news
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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