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Home   Gallery   Find Deck Builders   About   Join   Members Aug. 3, 2011

The Decking and Railing Hot Topic Report
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To help the decking and railing industry move the needle forward in today's lackluster economic "recovery," NADRA and Principia Partners, a proud member of NADRA, are working together to motivate the industry to work together and create more decking and railing demand. Over the next several weeks leading to Principia's executive Decking and Railing Conference and DeckExpo, we will publish a series of information reports that address the critical hot topics facing the business.

Hot Topic #1 is pushing programs that help to create decking and railing demand. Click here to read more.

Expand your Expectations with Fortress

Fortress is a leading manufacturer of premium railing solutions and a proud NADRA member and supporter. Fortress is continually focused on development of innovative railing products as well as superior product performance. Fortress products enhance views and are versatile for use in a variety of deck and railing products.

NADRA New England Chapter to honor soldier
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NADRA announced recently the official plans and build schedule for their 2011 Deck For a Soldier® project. The New England Chapter will break ground on Aug. 22. Construction will be completed in time for a ribbon cutting ceremony, to be held on Aug. 31. NADRA launched its Deck For a Soldier® program in 2007; this is a community effort that expresses our appreciation for the service and dedication of the men and women of our armed forces. The project will be completed with strictly donated materials, time and labor from local NADRA members. More

NADRA's New Jersey Chapter is breaking ground for 2011 Deck for a Soldier! Volunteers Needed!
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Letter from Jen Sheridan, NADRA NJ Chapter D4S Chair:

I hope you are all beating the heat and having a wonderful summer!

I know a bunch of us had an overwhelming response to helping out a soldier whom lost both legs to a roadside bomb in Afghanistan when we first heard about it at a previous NADRA meeting. Yes, I do know this is our busy time of the year and believe me, I could use an extra few hours, let alone a few days. However, I plan to help out no matter what. This soldier sacrificed his life for OUR freedom. One or two days out of my life fails to compare to what Lt. Colin Pascik (23 years old) gave up to keep America safe.

NADRA Member Boston Cedar adds social media platform
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Boston Cedar is pleased to announce that the company has launched a custom social media platform. "This key initiative will continue to become an integral part of the overall marketing strategy for the company going forward," said Paul Colliton, Boston Cedar's Vice President of Sales and Marketing.

For the foreseeable future, a significant number of businesses will get by just fine with simple telephone calls, emails and faxes. However with the onslaught of new social networking sites and the proliferation of "Smart Phones," being constantly connected with new information becomes almost addictive, especially for younger adults. The very powerful and well-connected Millennial Generation likes to stay in touch and sharing information within their "community" is important in their personal and career lives.

Fortress™ Railing Products announces distribution partnership with Capital Lumber
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Fortress Railing Products, an industry leader in the ornamental railing market announces a partnership with Capital Lumber Company in Chino, Calif., that will service the Southern California market. Capital will distribute the full breadth of Fortress Railing Products, which includes Fortress Fe26 Iron Railing, Fortress Railing Balusters, Fortress Al13 Aluminum Railing and Fortress Pure View Glass Railing. More


Eliminate mid-span deck columns by using Anthony treated Power Preserved Glulam Beams and Columns for your next deck job.

Attention ALL Colorado decking professionals!
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The Colorado Chapter, Inc. of the International Code Council invites you to their next meeting!

The Colorado Chapter of the ICC has opened their next meeting to you. The second day of the two-day meeting will include a deck construction course taught by NADRA's technical advisor, Glenn Mathewson. See HERE for more details.

When: Thursday and Friday August 11-12 (Friday includes deck course)

Where: Calrion Hotel, 14378 Hwy 34, Fort Morgan, Colo., 80701

Registration: $30 per person, per day - due at door. Includes lunch and breaks!

What: This six-hour presentation is designed primarily for code professionals in mind, but will be beneficial to all those in the decking industry. The presentation includes discussion about how a deck can affect the structure it serves, new code provisions in the 2009 IRC, and an update about the industry as a attempt to de-mystify code professionals in regard to decks and code. You can bet I've got 30 minutes dedicated solely to discussing the lateral load anchor, how it got in the code, and what to do with it. What better way is there for a deck builder to learn the code than to be sitting next to those in charge of approving it!

RSVP: Glenn Mathewson,

*** NADRA would like to thank the City of Westminster for sponsoring Glenn's time to speak to the CO Chapter of the ICC & NADRA members!

Marketing Tips: Staying focused
Adrienne Zoble Associates, Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Adrienne Zoble is sick and tired of marketing getting a bad rap. People say constantly that marketing is too expensive, marketing takes a long, uninterrupted block of time to handle, and that marketing takes forever to work. None of these statements are true. The reason people believe them is because they're not focused in their marketing efforts. More

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Hit the deck: Homeowners get more creative with outdoor living areas
The State Journal-Register    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It wasn't that long ago when the outdoor deck was a simple structure. Built off a back door in a rectangular shape, the wooden slab was usually big enough for a table and chairs, with a little extra space for lying out in the sun. Those who wanted to get fancy could add an umbrella to the table or erect some bamboo tiki torches for that tropical look. Like most things home-related, decks have undergone a transformation. More

Decks worth their weight in your wallet
London Free Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you hear hammers and chop-saws in the neighborhood this morning, chances are that someone's building a deck. There's no better mood booster than the smell of fresh lumber, and that's only one of the benefits of deck-building. According to a 2008 Appraisal Institute of Canada survey, homeowners can receive a 50-75 percent return on investment with deck additions. More

Housing slump holds back growth for engineered wood products
Building Products Digest    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The economic recession-and housing market depression-continue to dog manufacturers and distributors of engineered wood products. Forecasts for a recovery have been pushed out to 2012, forcing wood products to stay in a holding pattern against the depressed housing starts. More

Ecolife™ - Better Decks Cost Less
Build Better, Build Greener with Ecolife™ Stabilized Weather-Resistant Wood. Built-in weathering protection and stabilizing properties dramatically reduce cracking, warping and splitting for fewer CALLBACKS. MORE

Builders get new dress code for construction sites
Aberdeen Press and Journal via For Construction Pros    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Construction workers should "cover up and slap on the sun block" this summer, the Society of Occupational Medicine has warned. The warning comes as research published in the scientific journal Occupational Medicine shows skin cancer in construction workers could be as common as asbestos-related disease. More

Health care vigilance for workers a must in heat
Tulsa World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The prolonged extreme heat that's been troubling for people across the country represents potential trouble for employers as well. Companies need to keep their businesses going, but at the same time should take precautions to safeguard workers. That can be harder than it might appear at first glance. While some folks work in an air conditioned office, many are not so lucky. Businesses in the manufacturing, assembly, construction and repair industries often have no choice but to face the heat full-on. More

Digital filing for bids
Constructech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Profitability in the construction industry relies on accurate bidding and estimating; and this often requires the right technology solution. As more software solutions for construction populate the marketplace, those that continue to evolve and expand functionality across the construction job cycle provide more value to contractors. More

Sustainable construction comes with risk
ThomasNet News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Innovative green building designs and materials are becoming more commonplace. While these advancements should be held in high regard and adopted where it makes sense, there's also a small caveat attached with regards to insurance and inspection codes. Will this risk diminish outside the box thinking? More

NADRA Highlights

Check out NADRA on Facebook!
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Be among the first to learn NADRA news and updates by joining us on Facebook. Network with other NADRA members. Check out their deck photos or product promotions from manufacturer members. Join your local chapter's Facebook page and see pictures from local events or accept invitations to local meetings. More

Important dates to remember

  • August 16 - NADRA Georgia Chapter meeting sponsored by Trex at 5:30 p.m. at Prado Taco Mac. Please RSVP to Ginny Tibbetts at
  • Aug. 22 - NADRA New England Chapter breaks ground for their very first Deck for a Soldier build!
  • Oct. 3-4 - WPC Conference 2011: Decking & Outdoor Living Products in Charlotte, N.C. Click HERE for more details.
  • Oct. 12-15 - DeckExpo 2011: Exhibits on Oct. 13-15, and the Confernce is on Oct. 12-15, at the Lakeside Center, McCormick Place, Chicago, Ill. Click HERE for more details.
  • Oct. 13 - NADRA Main Event happening at and location to be announced soon! Stay tuned to learn more about NADRA's Annual Meeting, Dinner Party, Deck Competition and Awards Ceremony!

For more details on NADRA Events, email your questions to

Join NADRA today!
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NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices and deck safety. More

Don't forget to check out the NADRA Deck and Railing Product & Service Guide!

Got a story idea?

Do you have a question regarding one of the stories featured here or a suggestion for a future article? Would you like more information about a specific topic? We always welcome your feedback. Click here to submit questions or suggestions to NADRA.

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NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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