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NADRA
Whether you are an industry service provider, sales representative, outdoor living builder, inspector, architect, manufacturer, lumberyard, distributor or supplier, there is a membership category for you and your team within the NADRA roster. NADRA is growing and we need more members like you to join committees and represent your segment of the value chain. If you're looking for ways to grow your business in 2016, NADRA has a list of valuable benefits that will make an impact on the way you do business. Please reach out to us. Help us to help you by learning about the many NADRA programs from CPAC (Consumer Awareness Charter) Deck for a Soldier®, Deck Safety Month®, Regional Seminars and Table Top events, to earning your Master Deck Professional Certification.
Let's get to know one another. Call us today, or anytime Monday-Friday: 215.679.4884. Better yet, send us a direct message or email and we will reach out to you. Join NADRA today!
NADRA — Doing things for the right reason ... and having fun doing them!
At your service,
Michael Beaudry
NADRA Executive Vice President
Direct: 215.679.4884
NADRA
The Guide will be seen by industry professionals throughout 2016 at all NADRA events. Included in the guide is an overview of NADRA benefits, its many programs and a highlight of the 2015 Industry and Deck Awards. Both print and digital versions will be available. Increase the visibility of your business and let the industry know you are a proud member of NADRA.
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NADRA Blog
Tuesday, October 27: This free workshop is designed for those engineers, architects, building officials, contractors, distributors, deck builders, and home inspectors interested in learning about bringing structural safety to deck building. Learn more here.
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NADRA
Saturday, November 7: This seminar has been approved for 8 hours of ASHI Continuing Education Credits. MD State CE Credits have been applied for. Learn more here.
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CBC News
Officials in Canada and the United States appear to have resumed the acrimonious softwood trade dispute just where they left off in 2006 — with both sides blaming each other for failing to kick start negotiations.
A British Columbia government official said the Americans have ignored Canada's offers to renew or renegotiate the trade agreement.
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PRWeb via Benzinga
The business of serving homeowners is booming according to one of the most respected third-party rankings in the franchising industry. The Franchise Times has ranked Outdoor Living Brands' Archadeck Outdoor Living, Mosquito Squad and Outdoor Lighting Perspectives to its coveted list of top franchised brands for 2015.
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Duluth News Tribune
Even though the nights are shorter and the air is cooler, it doesn't mean you can't continue to enjoy the outdoors. Many people's favorite season is fall. One of the best ways to continue to enjoy your outdoor environment is to think of a way to incorporate an outdoor experience such as a fire pit, outdoor lounge or other entertaining environment such as an outdoor kitchen.
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Mountain Grove News-Journal
While homeowners think of spring and summer as the premiere seasons for outdoor projects, that’s no reason to let dreams of a new outdoor living space hibernate through another winter. A big part of building your dream deck is the prep work — much of which can be done during the off-season so your new space can be ready come warm weather.
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Milwaukee Journal Sentinel
Jan Uebelherr writes: And so an outdoor party was born. It's hard to think of a fall gathering without apples, and the main course makes good use of them. Curried autumn chili with apples is a spin on a dish I've made for years, replacing meat with fall vegetables.
You can make it ahead. In fact, it's better that way; the flavors from the spices develop beautifully.
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Toronto Sun
Carson Arthur writes: Recently I took on the weekend project of transforming the small patio on the back of my in-law suite for my mother-in-law.
We decided that while the patio might be okay in some ways, having a large deck with a pergola all made from a low maintenance material was a significant improvement.
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By Emma Fitzpatrick
 Pay-per-click ads seem like a great deal. Digital ads are only shown to your target audience, you only pay when someone interested clicks, and each click isn't too expensive. Those clicks add up quickly, though. Companies on average spend 8 percent of their marketing budgets on PPC ads. Yet a new study found that 79 percent of people almost never click on those ads. Learn the data-driven do's and don'ts of online advertising — using the data from this new study.
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Entrepreneur
Gone are the days when search engine optimization was enough to land your website onto Google's good graces.
Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.
Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.
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Forbes
What if, instead of blasting all the things you think are great about your offerings across the airwaves, you could interact with prospects and make a pitch at the time they actually need you? Your company already has multiple contact points with prospective customers: website, telephone, email, online chat, in-store kiosk, etc. According to Paul Becker, CEO of Pinpoint Systems Corporation, and an expert in interactive marketing, “Making offers to customers and prospects when they contact you is much more effective than a cold outreach. But those offers must be targeted.”
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