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Residential exterior railing in North America is about $2B
According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about 12 percent to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.
Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.
Reports are exclusively offered by NADRA and member companies receive a significant discount. A portion of revenues directly benefits NADRA.
Why subscribe? Regional residential exterior railing reports are the premier resource for executives involved in business planning at companies in, or planning participation in, the railing business. Whether your company is a regional or national manufacturer, distributor, retailer or contractor, you can now have access to the information that fits your needs and budget.
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Deceuninck's booth named Best Booth Award Winner
Deceuninck North America, a leading designer and manufacturer of high-quality systems for windows, doors and outdoor living, was recognized as a Best Booth Award Winner at the DeckExpo/Remodeling Show/JLC LIVE, held Oct. 22-24 in Baltimore.
Screw Products, Inc. adds Holds-a-Bit, Screw Holder to its line
Screw Products via NADRA Blog
In an effort to bring ease-of-use to market along with an ever-expanding
selection of fasteners, Screw Products, Inc. has introduced two new accessories to its line: the Holds-a-Bit and the Screw Holder. The Holds-a-Bit bit holder can be used for drill bits, drivers and tips, and can hold both round- and hex-shank bits of various sizes.
WOLF adds York door style to classic cabinets
WOLF via NADRA Blog
WOLF Home Products announced the addition of a new door style for its WOLF Classic Cabinet line: the York door in painted white. WOLF is the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast.
DECKSTORE of South Carolina appoints new president
DECKSTORE via NADRA Blog
Specialty LBM holdings and our subsidiaries including DECKSTORE of South Carolina, are committed to competitive growth and excellence in the building materials industry and so it is with great pleasure to announce the addition of Richard Kahn to our team of professionals.
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9 new products from the Remodeling Show, Deck Expo, JLC show floor
If you found yourself in the unfortunate position of missing the 2014 Remodeling Show, Deck Expo, JLC Live event in Baltimore, fear not. Remodeling editors were on hand to scour the show floor and bring some new product highlights. Check out these new products for your next remodel or deck project.
Trex Company receives consensus rating of 'buy' from analysts
Shares of Trex Company have earned a consensus rating of “buy” from the eight ratings firms that are presently covering the company, Analyst Ratings News reports. One equities research analyst has rated the stock with a sell recommendation, two have given a hold recommendation and five have given a buy recommendation to the company.
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Home sales heading to fastest pace since 2006
Sales of previously-owned homes next year are set to hit the fastest pace since 2006, as jobs, wages and the broader economy pick up, the National Association of Realtors forecast.
In 2015 existing-home sales will likely hit 5.3 million, an 8 percent jump from 2014’s expected final tally of 4.9 million, NAR said.
MoistureShield invests in a national program with Angie's List to provide extra support to contractors
PRWeb via Virtual Strategy Magazine
MoistureShield composite decking has invested in a national program with Angie’s List to expand the benefits of its MoistureShield Valued Partner program for its contractor partners. MoistureShield and Angie’s List have designed a team dedicated specifically to the success of their contractors.
AERT announces Q3 2014 results
GlobeNewswire via NASDAQ
Advanced Environmental Recycling Technologies, Inc., a leading plastic recycler and manufacturer of green building products announced that sales for the quarter ended Sept. 30, were $20.7 million, up $6 million from the third quarter of 2013, largely due to recovery from lost production as a result of a fire on July 17, 2013, sales of the new capstock product line, and a record third quarter since the economic downturn several years ago.
Professional Deck Builder
Many deck builders have say they rarely build wood rails anymore. Their customers are opting for low-maintenance finishes, and they're installing manufactured rail kits and components made from vinyl or composites. As Matt Breyer of Breyer Construction and Landscape, in Reading, Pennsylvania, explains, "Of the 100-plus decks we build each year, we might do five that have wood railings."
Overcoming price objections: How to turn bellyachers into believers
By Fred Berns
What do you say when they say you're too expensive? That's a vexing question for those who fear and fight the idea of price objections. For all too many business professionals, questions about their price cause anxiety at best, and a conviction that they have to cave in and slash their fees at worst. Business owners who play games with their price or futz with their fees at the first hint of resistance ignore a basic reality: price objections are a buying signal. Prospective customers have to be at least somewhat interested in your products and services to question their price.
Backyard transformations combining best of indoors, outdoors
Dallas Morning News
Delores Jackson knows the value of a good backyard. In Edmond, Oklahoma, when the kids were still at home, there was a swimming pool, basketball court and room to play.
She and her husband spent a lot of time in that yard and she was sad to leave. But when her husband got a promotion, they moved to Lantana, a community in Denton County.
Pinterest, Twitter and LinkedIn share secrets to social success
Want to know the secrets to small business social media success? Why not ask the social giants themselves?
At American Express OPEN's second annual New York CEO BootCamp, representatives from three of today's biggest social networks shared valuable insights for small business owners.
6 social media marketing tools to make your management quick and easy
Business 2 Community
Social media can be confusing.
Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.
However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.
4 ways to find more time for sales in your small business
The Huffington Post
If your sales in your small business aren't hitting your monthly goals, think about devoting more time to developing sales. When you're a one-person business, it's on you to wear all the hats in your business — including marketing, operations, human resources and sales, etc. Since cloning is not an option at this point, you must make the best use of the time you spend in your business, with sales at the top of the list.
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NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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