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As 2015 comes to a close, NADRA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the NADRA Industry Update a look at the most accessed articles from the year. Our regular publication will resume Jan. 6.
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By Michael J. Berens
From Nov. 4: Builders shrugged off a rather lackluster September, choosing to focus instead on regaining ground in the fourth quarter. Regardless of the month-over-month decline from August in nearly every industry sector, builders remain optimistic — buoyed by indicators of future demand, job growth and cumulative year-over-year gains. However, with signs that growth in the global economy is slowing, experts also worry the recovery in the U.S. could once again stall.
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By Archita Datta Majumdar
From April 15: Spring is in the air, and summer is knocking on the door. As one season blends into another, Americans are motivated to give their outdoor spaces a good bit of spring cleaning and maybe a makeover. With plans being made for outdoor entertaining, stores like Lowe's and Home Depot are witnessing a healthy rise in sales. Along with intensive cleaning, tidying and decluttering to make the outdoor space an attractive one, there is also a surge in demand for garden furniture and other garden-design items. All in all, a busy season ahead for homeowners and outdoor retailers alike.
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By Randall Craig
From April 15: Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run?
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By Michael J. Berens
From March 4: Burdensome mortgages, tight credit, consumer debt, stagnant wages — all have contributed in some way to the sluggish housing recovery. Homeowners who would like to sell won't or can't because their homes have lost value, and those who would like to buy or trade up don't have the means. As the economy and employment opportunities improve, and consumers are once again thinking about their next home, another obstacle threatens to impede home sales and construction: compatibility.
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By Michael S. Haro, Ph.D.
From June 3: If you are easily distracted, your level of stress likely rises with these distractions. In this state, your potential for making poor decisions and mistakes increases. Leaders and managers constantly face their share of distractions, so it's important to know how to handle them in the appropriate manner. Distractions are always present, and your reaction controls your behavior. The slogan, "As you think, so you go," fits because your thoughts direct your actions and behavior. Everything you do is a result of what you are thinking at the time.
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By Emma Fitzpatrick
From May 20: Social networking seems to evolve faster than anything we've ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we're here to help you pinpoint exactly what's different. Here are three ways Google+, Facebook and Instagram have changed in the last week, and how your business can make the most of each new trend.
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By Anna Wickham
From Jan. 14: Your business's Facebook page and your personal Facebook page may look similar, but they are a lot more different than you think. One of the mistakes we often see is businesses using Facebook as they've always used it for their own personal profile. However, posting on Facebook for your business requires a whole different set of rules, best practices and things to avoid. These common Facebook marketing mistakes could be costing you and your business valuable customers.
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By Catherine Iste
From Nov. 18: Across industries — from design firms to doctor's offices, accounting teams to nonprofits — there is a tipping point small organizations reach where something has to change. The company starts to outgrow its original framework and requires something new to operate. It is critical for leaders to recognize these signs to get ahead of the curve or else operational issues will take on an increasingly large and draining role in their work.
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By Nate Budde
From April 8: Most of the time, invoices get paid. In the vast majority of cases, invoices are paid well before they age enough to cause a significant worry. Despite this, however, there is an entire industry of credit and financial managers who are dedicated to helping companies manage, and ultimately collect, those problem invoices. Typically, these parties are focused on two distinct areas of concern with respect to credit management: getting invoices paid faster and reducing the number of invoices that are written off as uncollectable.
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By Yasmine Bachir
From June 10: For any business, getting paid on time is essential. If you have cash going out regularly but can't ensure you're being paid on time, a cash-flow gap will develop that could result in bankruptcy if left unresolved. The key is to do everything possible to get paid on time and ensure positive cash flow, especially for small businesses. But this can alienate your customers if they feel you're putting pressure on them or being unfair in your demands, which can also damage your business.
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