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July 7, 2020
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HAPPENING TODAY: Get Yourself Ready To Rock Your Fall 2020 Demands
Presented by Elaine Froese
July 7 – 2 p.m. Eastern/11 a.m. Pacific
Believe. Behave. Decide.
• Are you and your staff tired and overloaded with too many roles and too little time?
• Do you under-prioritize self-care?
• What do you believe to be true about burnout?
• How are you behaving towards yourself, and others?
• Do you ask "Where did the fun go?"
• How can you strengthen the glue of your business and keep energy levels high, as we gear up for a full fall season after a trying 2020 spring and summer?
• What decisions does your team need to make now in July, to create a culture of hard work, rest, and renewal as you serve your customers?
Webinar Solutions & Outcomes:
• Learn to identify your 6 core roles and the beliefs that drive you.
• Embrace simple ways to be intentionally self-renewing.
• Enlist family members to share the load, making tough decisions.
• Decrease your demands…what needs to be dropped or delegated.
• Adopt energy boosters…what things give you energy.
• Create a new storyboard for your life to remind you of the next steps.
• Take care of you, for you are your business’s most important asset.
Elaine Froese, Canada’s farm whisperer is an active farm partner with customer demands, just like you. She’s experienced a serious health issue which makes her passionate and practical about being intentional with managing her energy. As a certified coach from the Hudson Institute of Santa Barbara, Elaine has amazing strategies for mapping out a great way to live intentionally and make conscious choices. She removed “all hurriedness from her life” after a serious bout of postpartum depression. Her empathy for mental health is widely appreciated by her audiences as she confronts the true challenge of self-care, which is not selfish. As a depression survivor, she places a high priority on staying healthy. Elaine has been writing and speaking about balanced living in a complex world since l987.
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From TV 2 Twitter: Crisis Management in a Viral World
Webinar Presented by Brad Ritter
July 16 – 1 p.m. Eastern/10 a.m. Pacific
All it takes is one mismanaged incident to ruin an entire season. National PR consultant, coach and trainer Brad Ritter, APR will guide you through the ins-and-outs of protecting your reputation and business when things go awry. This interactive webinar, featuring real-life examples, will help you prepare for and manage threats such as accidents and weather incidents.
Topics include:
- Identifying key components of a crisis communications plan, including team roles and responsibilities
- Managing the critical first 30 minutes of a crisis
- Developing effective responses
- Deciding what – and what NOT – to say on social media
- Speaking to the media, including tips for TV interviews
Brad Ritter is a national PR, crisis communications and media consultant who helps business owners more effectively tell their stories – especially when trouble strikes. His firm, which has offices in Columbus, Ohio, and Los Angeles, California, has more than 20 years of experience helping organizations manage everything from serious accidents to political scandals. Brad works with a wide variety of clients in hospitality and other industries, ranging from chain restaurants to campgrounds. A former TV reporter, anchor and producer, he covered agribusiness in Florida and Ohio. While it has been a while since Brad has been on a tractor, he remains a member of the Ohio Farm Bureau Federation.
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Growing Mums Virtual Agritourism Workshop Now Available
NAFDMA
In NAFDMA’s first Virtual Agritourism Workshop, we visit Blooms & Berries Farm Market and Garden Center in Loveland, Ohio to discuss their very impressive Mum production process. Blooms and Berries grows 4,500 chrysanthemums each summer and typically sells out during their annual Fall on the Farm Festival.
In this workshop, whether you’re currently just thinking of getting into mums, or have already been producing them, you’ll receive a better understanding of the entire process through a variety of interviews, videos, photos and resources provided by co-owners Cathy and Jeff Probst. From information on suppliers and irrigation to planting and display, purchase the Virtual Agritourism Workshop below and gain access to become more successful in producing and selling mums.
There will be a live Q & A with Jeff Probst from Blooms & Berries on July 14 at 1 p.m. EST.
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Congrats to our 2020 NAFDMA Membership Drive winner
NAFDMA
 John Hill of Hill Ridge Farms in Youngsville, North Carolina, is our 2020 Membership Drive Winner. Thank you to everyone who participated!! John referred Joel Mosca of Mosca Designs in Glen Allen, Virginia. Joel is a now a Supplier Member.
John can now pick an upcoming virtual event to attend for free. Congratulations, John!!
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Advertise in this position today, with MultiView!
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Family owned Valley Road Woodworks manufactures all
types of wagons and tricycles, even ones for adults! They are
heavy-duty and low maintenance, and will give your farm and
customers years of enjoyment. The wagons and trikes are
especially useful and popular at pick-your-own farms!
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We are heading to Georgia for the 2021 Agritourism Convention & Expo! Feb. 4-8, 2021
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Save the Date for
NAFDMA Agritourism UK Farm Tour — March 4-6, 2021
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Are you a member?
NAFDMA
Are you a member? Be sure you request to join our Members Only Facebook Group and NEW Members Only Marketplace.
The links can be found on nafdma.com when you are logged in and navigate to Member Connection and then Facebook Groups.
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Agritourism farms get creative
Lancaster Farming
Agritourism farms sell their farm products, but their biggest-selling commodity is the farm experience itself.
So, when the COVID-19 pandemic hit in March, these farms had to decide how to market their experiences in different ways. As such, farmers across the country have gotten more creative than they ever thought they'd have to.
Hugh McPherson, from Maple Lawn Farms in New Park, Pennsylvania, hosts the Maize Quest Corn Maze and Fun Park on his farm.
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Agriculture Commissioner Ryan Quarles challenges Beshear executive orders alongside small agritourism business
WPSD-TV
Agriculture Commissioner Dr. Ryan Quarles filed a lawsuit on June 29 in the Scott Circuit Court in Georgetown to declare several of Governor Andy Beshear's executive orders to be violations of the processes outlined by Kentucky's Administrative Practices Act and the State constitution.
"Every Kentuckian wants to do the right thing to flatten the curve and save lives, but these orders have significantly burdened small businesses – especially through their haphazard and selective enforcement. In this case, the agencies responsible for communicating and implementing have been slow to provide guidance to this business," Commissioner Quarles added.
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Senate reaches deal to extend Paycheck Protection Program hours before it was set to expire
The Washington Post
The Senate reached a surprise last-minute deal late on June 30 to extend the small-business Paycheck Protection Program through Aug. 8, passing it just hours before the lending program was set to shut down at midnight.
Prospects for the legislation in the House, however, were uncertain. Both chambers are set to adjourn for a two-week recess by week's end.
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Assisting market managers in the time of Covid-19
Lancaster Farming
In the best of times, farmers markets take much time, energy and concentration to run, as they are made up of many moving parts.
A farmers market is not just a place where some farmers agree to gather and sell their wares; it's dozens of individual small businesses working together cohesively to provide a space where consumers can come to shop.
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Will future farm shows become a virtual experience?
Successful Farming
Steve Mast didn’t mask his disappointment when he heard the news this past Tuesday.
"In the best interest of our visitors, exhibitors, partners, and staff, Farm Progress has made the difficult decision to cancel Farm Progress and Husker Harvest Days in 2020 due to rapidly changing conditions related to the COVID-19 pandemic," stated the news release.
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Fairs planning for opening even as they wait for official green lights from state government
Carnival Warehouse
Fair limbo is the term fair professionals have described what they were going through during the COVID-19 lockdown. The scenario is frustrating and complicated. Many fairs have cancelled, some have announced they are postponed to 2021, others have created pandemic plans approved by state governments and have announced they will hold their fairs, with stringent social distancing measures in place as other mitigation strategies.
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Farm weddings: Saying 'I do' during Covid-19
Lancaster Farming
2020 has not been a good year for farmers in the farm wedding industry.
"My 2020 wedding binder looks like a bomb hit it, there's so many cross-outs and rewrites," said one exhausted Southern Maryland venue owner. "And, my desk and the wall behind it are filled with so many yellow sticky notes, it looks like I've wallpapered with them."
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Brainerd, Minnesota, berry farm back in business despite COVID-19 concerns
Brainerd Dispatch
Lots of things have changed with the coronavirus pandemic and COVID-19 — and that includes down on the farm.
"I was ordering things like ground cover. And I'd wait 10 days and call the company and, 'Oh, we're back-ordered, and we can't get that to you until July,' so my planting got delayed by two weeks or so, just because I couldn't get all the supplies I needed," Rachel Cobb said.
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U-pick farms prove popular for families wishing to enjoy outdoor activities amid COVID-19 outbreak
Post Tribune via Chicago Tribune
Watching his three young children picking — and eating — strawberries, Ken Lakowski recalled his own experience picking berries on a farm when he was their age.
"I had red all over my shoes. They do, too," the Dyer resident said with a smile recently as he, his wife Anne and his mother, Irene Lakowski, of Munster, helped James, 4 1/2, Drew, 3, and Ellie, 1 1/2, fill the family's baskets with the sweet, red fruit at Johnson's Farm Produce in Hobart, Illinois.
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'Lavender Festival Reimagined' took place in Palisade this weekend
KJCT-TV
'Lavender Festival Reimagined' took place this weekend in Palisade at Sage Organic Creations.
There's usually 500 people, but this year that all changed with covid-19 restrictions.
The owner didn't want to cancel the event — she came up with the idea of doing a sensory tour in small groups so people could still see the bloom.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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